Joe was struggling to turn more viewers into subscribers because most of them were leaving
within the first 30 seconds of watching his video. How's Joe going to make money from his channel if
he can't reach 1,000 subscribers? In this video, you'll learn 5 ways to turn more viewers into
subscribers, so you can grow your channel fast.
How does Joe increase audience retention on his YouTube videos, so he can reach 1,000
subscribers? YouTube's goal states, you need to attract new viewers, and keep viewers coming back
for more of your content. To get higher retention or higher engagement on YouTube videos, you need
to hook your viewers in the first 30 seconds. You can ask a question, make a bold statement, or
entertain your viewers like I did at the beginning of this video. You can also show what's at stake
if they don't get the solution by agitating the problem. For example, at the beginning
of this video, I said, it's going to be more difficult to get 1,000 subscribers if you don't
increase the audience retention on your videos. After you've hooked your viewers, you want to give
them what you promised in the title, description, and introduction of your video. This is where you
present the media content like I'm doing now. Instead of telegraphing the end of your video
by saying something like, "Thanks for watching," invite them to watch the next video that's
related to the video that they've just watched. If 50% of your viewers watch your video all the
way through, there's a higher probability that YouTube will surface more of your videos on other
people's watch pages. If you discover that viewers as dropping off your video halfway through,
make shorter videos, then link those videos together in a playlist. Keep in mind,
the goal of YouTube is to keep your viewers coming back to watch more of your content.
If you can keep them engaged throughout your video, and then send them to another video that
they've just watched, they'll keep coming back to watch more of your content. David noticed
only his subscribers were watching his videos, but he wasn't attracting any new viewers.
How can he attract new viewers and convert them into subscribers?
You can attract new viewers through search and discovery. If you're a small channel or
just getting started, focus on long-tail keywords that people are entering into the search engines
to find specific information. For example, in this video, I targeted the long tail keyword phrase,
how to turn viewers into subscribers in 2022 instead of just how to get more
subscribers on YouTube. When you target long-tail keyword phrases,
there'll be less competition, and they'll be easier to rank for in the search engines.
The other way to attract new viewers is to get your videos recommended by YouTube.
If your videos get recommended by YouTube, they'll appear on the home screen at youtube.com or appear
in the suggested videos, which are the videos that appear on the right side of the watch page
or those that come up next after the video that the viewer has just watched. Click the
link in the description to watch my video on how to get your videos recommended by YouTube.
Ideally, you want to have a high click-through rate and a high average view duration
to get your videos recommended by YouTube. Another way to turn viewers into subscribers is to
customize your YouTube channel homepage. You only get 10 seconds to make a lasting impression for a
new viewer that arrives on your YouTube channel homepage. Therefore, you want to have a clear
value proposition in your YouTube channel banner. You also want to have a channel trailer that
clearly outlines the benefits of subscribing to your channel as well as sections containing
playlists, so they can take a deeper dive into your content. Place your most popular playlist
at the top of your YouTube channel homepage. When a non-subscriber takes a deeper dive into
the content on YouTube channel homepage by watching multiple videos in a row, it's more
likely they'll convert into a subscriber. Sam noticed he was getting little or no
new subscribers, even though people were watching his videos. How can Sam interact with his viewers?
One of the best ways to interact with new viewers is to reply to the comments that they leave
under your videos. Here's where you can start a conversation by offering advice, asking questions,
and thanking them for subscribing to your channel. Here are some of the replies I received from my
subscribers when I asked them why they subscribed to my YouTube channel. Dumpster Diving from
Adelaide said, "Because you really take the time to help people with their YouTube channels,
including mine, as I'm a newbie." Cute Pets Central says, "You give honest, informative
information that follows guidelines to help people with their YouTube channel. Hi, from Australia."
Duck_Toggled says, "Because you always respond to your viewers
and help each and every single one of them." Another way to interact with your viewers
is to add a poll in your community tab if you have that feature enabled. Here are some of the replies
I received from my subscribers when I asked them why they're subscribed to my YouTube channel. 21%
said, "You gave me the solution to my problem." 9% said, "You continue to provide high-quality
content." 12% said, "You deliver the content with no fluff." 14% said, "Your personality," and 44%
said, "All of the above." John had just started his YouTube
channel and was wondering why his videos had not gone viral. When starting a YouTube channel,
you need to make a long-term commitment because YouTube is a marathon, not a sprint. Don't expect
every video to attract a lot of viewers and subscribers, and don't expect every viewer to
become a subscriber. Keep in mind that if you upload on a consistent basis, week after week,
month after month, year after year, those videos will accumulate views and new subscribers.
The success of a video is not determined when you first upload the video. Keep in mind, the goal of
YouTube is to help each viewer find the videos that they want to watch and maximize long-term
satisfaction by getting them to come back to watch more of your content. If you do that,
you'll turn more viewers into subscribers, but what happens after you reach 1000 subscribers?
Watch the video on the screen right now on what happens when you get 1000 subscribers on YouTube.