While working on your social media marketing strategies, you might have come across a debate
- choose organic or paid social media. The answer to this question is that you need both.
The secret to success is to strike the right balance.
The differentiation and strategic balance between organic and paid social media are
some of the most common areas of confusion among business owners and marketers. But worry
not! I have got you covered.
In today’s video, I will take you through the advantages and disadvantages of both organic
and paid social media. But before that, do subscribe to our channel, hit the like button,
and press the bell icon so that you can stay tuned for all the updates.
So, now without any further ado let’s begin with a comparison of organic and paid social
media.
So, what is organic social media?
Organic social media postings are those that you distribute without paying for reach or
engagement on your social media channels. People in your network will see your organic
posts.
Your organic social media strategy, if well-executed, has the ability to reach a considerable number
of the world's 4.2 billion social media users.
Now, let’s talk about paid social media.
Paid social media, as the name implies, entails paying social media networks to boost the
reach and interaction of your content. Most social networks charge for sponsored content
in one of two ways, which are click-through-rate (CPC) and cost per mile (CPM). In paid social
media, you may sponsor anything from adverts to images to text-based content.
Now that you are all well-informed about both organic and paid social media, let’s deep
dive into their advantages and disadvantages.
Let me first tell you about the advantages of organic social media. The direct connection
to clients that organic social media allows is a big benefit that all brands should make
use of. You may interact with your customers at any time of day thanks to organic social
media.
With the rivalry for clients increasing more fierce by the day, it's more important than
ever to set yourself apart from the competition. To accomplish so, you'll need to create a
brand identity and effectively project it.
Now, talking about the advantages of paid social media will help you gain access to
the information that each site collects about its users. This allows you to generate hyper-targeted
content or advertising for your audience.
Paid social media uses algorithms to rank postings according to their relevancy. This
ensures that your material appears in the feeds of your target audience right away.
Lastly, one of the most important benefits of sponsoring your posts is that it expands
your audience.
Apart from their respective advantages, both types of social media have some disadvantages
as well. While organic social media can be enjoyable and amusing on a personal level,
it can be time-consuming and tiring when used to achieve corporate objectives.
While in the case of paid social media there is a limited amount of ad inventory, there
is a lot of competition. Naturally, if you're in a competitive niche, you'll have to pay
a higher cost per click.
A combination of the two is the greatest option. As important as your website is to your entire
marketing plan, organic social should be at the center of your social media tweaks. Paid
social should be used in combination with organic social to achieve faster results.
Are you curious about how our media management software can assist you in putting your social
plan into action? Propel Guru is a one-stop-shop for planning, executing, and tracking marketing
and advertising campaigns. Connect with us now!
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