I get a ton of questions around what I think are stupid topics but are so real
to the person experiencing it. Things like- What email tool do you use to send email?
"Alex can you look at this cold email that I've written even though I
haven't sent any out and give me feedback before I go?"
"Alex should I sell as an agency or a freelancer?"
-All valid questions that I have answers for and
I've given answers for in the past but the bigger thing I wanted to tackle is
why you feel the need to ask those questions. Everyone's life is different
and more importantly you don't need all the answers to get going with anything.
Me and Jacob moved out to Hollywood after making two or three animations
ourselves in Dallas and we ended up making this cartoon with Pauly Shore we
also started a documentary film company having not made any documentaries and we
attracted a team that could sell the movies for us and could make the
documentaries and had a good portfolio of services. I also built that website in
four hours on a weekend. X27 is the same thing I was working full-time at an
agency but that business started with me waking up one day and thinking- "Hey I'm
gonna send some cold emails, let's see if I can sell something" that's the big
thing 'I sent the email' that's the big difference between where I am and where
a lot of people get stuck which is - Asking people questions, getting all this
advice and not putting in any work. And it's really frustrating to me.
It's frustrating how much I feel I need to outline things.
The questions I get are frustrating just as much as if I look back at the questions I was sending when
I was first starting out, just as much as I'm sure those questions frustrated the
people I was emailing which is why they didn't respond and I also remember how
much I didn't know that that was frustrating them.
'Take Action' is the answer to all of this advice. "Should I use yesware or mailshake?"
-Use whichever is easiest. "I don't have fifty dollars to pay for mailshake to send emails with"
-Send using your gmail account or use yet another mail merge. It's free!
I get a question all the time. "I don't have the perfect e-mail script
Alex, here's what I've written can you give me feedback on it?" And to those
unless they book a consult obviously, book a consult with me I will give you all
the feedback in the world but to those I usually respond send a hundred emails
and get back to me with the results open rates response rates meeting book
because I don't know everything. The only thing I can do is create a hypothesis.
-If I do something I think it'll happen. ->Put that test out into the world.
->See the results. -> Make changes. Do it over and over again and that's everything that I've
been doing if you go and watch the Wohello video on how we launched a fashion brand
Which, by the way, Hoody now available wohello.com. This one's beast. Love it.
Makes me look like I'm in a cult. If you look at that though, that started with a
spark of an idea, different supplier- Teespring, a different web platform, and
it just evolved over time. Lorelia films has evolved as well we've got
Loreliafilms.com and Loreliapictures.com now both just built on Squarespace.
The new X27 site launched without a mobile site and the mobile was broken for two
or three weeks and that's because I believe more in -getting part of the
solution out because the rest of it will fix itself.
I still firmly believe that by launching the X27 site with the broken mobile
site, we got it fixed earlier then the whole site would have been launched if
we had waited. Meaning- that X27 site could have dragged on for 6 or 8 months
but because we forced it to be released and the public was seeing it and
complaining about it, we got it fixed quicker. -You don't need all the answers
You don't need to ask experts for advice. In fact, if you get to a point where
you're performing at a high level, you almost don't need the expert at all!
I know for me, I'm not watching business videos, I'm not watching Grant Cardone,
I'm not watching Doug Cunnington, you know, I'm not watching any of these dudes' own video.
They're great and even these videos that I'm doing are great.
Watch sometimes like if you need inspiration or whatever but all of my answers that
I'm giving are just based on my experience. It's just based on me going
out and doing stuff. If you go and do the stuff and you stop putting it off, you
will have the answers too. Go back to my videos from four and a half years ago
The Make Money Week thing-I just hustled my ass off to make a hundred dollars and
that felt so good at the time to make a hundred dollars. And now I make a hundred
dollars like..like it's nothing. I don't even feel a hundred dollars and it's
it's actually scary how little I feel at some times. But it is all a process- with
everything and so you can sit around, and you can ask questions to experts all day
about specific things- Should I choose this tool over this tool? or Should I
sell to this market or this market? And the answer to all of those are:
It depends, Test it yourself, and if you do enough testing you will "Succeed".
Not that I'm the perfect example of like a successful human being but I
am pretty happy with my life most of the time right now I'd say I'm like a seven
out of ten- happiness and it's through testing, so that's it. You know just got to
go out, 'You don't need all the answers' thats the point I'm trying to get across in
this video. -You don't need all the answers. Just do it, so here's your
homework: That thing you've been putting off,
#1. Go do one part of it meaning- Boil it down. So let's say you've been putting
off sending a hundred cold emails; send one cold email. Putting together a slide
deck for investor; make one slide. You've put off eating healthy; go eat one healthy meal.
Then, leave a comment here, after you've done it and tell me what
you did -it's that simple! If you like this type of content I'd love it if you'd
share it with a friend, give it a like, like I said before or leave a comment.
If you want the proposal we use at Lorelia to sell documentaries that is over at
experiment27.com/proposal. If you want the questions we use on call number
one to qualify new clients, that's experiment27.com/discovery and
if you want more enterprise clients for your agency, you want to meet with
billion dollar brands, that is over at experiment27.com
I'm Alex Berman, Thanks for watching