- I'm a big fan of yours, I'm from India.
My name is Soro and I have this question of what's the role
of artificial intelligence here on landing pages.
Does it really help?
- So you're saying what's going to be the role
of artificial intelligence online?
- Yeah.
On the landing page. - On landing page.
- On landing pages?
I don't think you're going to see much
artificial intelligence anytime soon
you're going to see virtual reality.
- Okay. - For example,
like with skincare you can show a virtual reality
of the product and people can actually like start
watching it and seeing it.
That's going to happen much quicker
than artificial intelligence.
At least that's what I believe
because that's what I'm seeing companies
put out a ton of money.
Before they were putting into artificial intelligence.
But going back to artificial intelligence
you're going to start seeing things being very very
sophisticated in which they're going to know more
about the person like the IPs, the address.
Knowing that someone in Brazil wants to learn English
because that's the most common things that they do.
This is where you're going to see the most increase in sales.
Now going back to artificial intelligence, all data.
- Right. - That people are analyzing,
the problem with it is privacy laws are changing.
You're going to see a lot of new regulations come
out in the EU within the next,
I think it's three months or four months.
We're already redoing a lot of our terms
of service and privacy.
It's also going to make artificial intelligence harder.
But if you want a quick trick to make more sales
you guys are all affiliates.
You guys drive people to products and offers.
- Right. - Go create a video,
a remarketing pixel for anyone who clicks the button.
because you know if they click the button
they went to the landing page, right?
because you can always put your pixels
on other people's landing pages they limit you.
Put it on based on a click of a button.
You're pixeling someone with, because you can always
send them a redirect, right?
- Yeah. - You're pixeling
them with a conversion pixel that ends up saying, all right
if they have this, I'm going to show them a video
on YouTube and Facebook through remarketing
for the next seven days.
That talks about this product or service
and the experience they would get if they bought it.
It is a highest form a converting ads that I've seen by far.
And that'll say you guys should all be doing.
And do the opposite pitch of the landing page
because if the landing page didn't make them buy,
that means you have to do the drastic opposite
and it's the best way to get them to convert.
- Okay, that's a good suggestion.
Just one more question, which is the tool
that you would recommend for landing page,
your favorite of all?
- My favorite tool for landing pages?
- Yeah. - I like using
LeadPages a lot.
- Yeah. - ClickFunnels is good,
but the problem with landing pages if you want to do custom
crazy stuff you can't use any of them.
You just have to have like some cheap labor from Upwork
to whip them out for you.
- Okay, thank you. - You're welcome.
- While we get someone else or I wanted to know
what you think about Messenger Marketing
and whether you're integrating
that into your funnels at any point?
- Messenger Marketing works, it converts well.
But the automated chats that we can see, is we're seeing
the numbers go down in conversions.
Like I was in, talking about much about messenger stuff
until six months to a year ago.
And that was because my numbers started going down.
So I was like, all right let me share
all the messenger stuff.
But at one point I was getting
like 60 to 70% click-throughs.
Yes you know some people are like, I get 90%
but I'm talking about it in volume, right?
What's easier than messenger is push notifications.
You guys drive a lot of people.
So what I do is I'll do a push notification
on the squeeze pages that you control
and get people to opt-in.
It's really high converting just use HTTPS pages
because then it's in browser and people
don't know what they're accepting
and they just usually accept everything.
And then you can do drips through the push notification
doing like quick lines of education driving them back
to more landing pages and getting them to convert
for all your other offers that are related to you.
because then once you already have one skincare product
and you know they buy that go off from everything else
that's related to that demographics.
It's a great way to make more money from your paid traffic.
- I think that's the number one thing that affiliate
marketers need to focus on is making more money
from customers over the lifetime rather than just--
- That's correct. - Burning quick.
- It's all churn and burn and I don't understand why.
- Yeah it's changing-- - I worked
with a few affiliate companies.
Yeah it's changing because Facebook ads
are getting more expensive. - Yeah (laughs).
- If it wasn't, the affiliates are lazy, let's be honest.
- It's all keeps tuning. - Yeah, of course.
And there's nothing wrong with that.
The money's quick and some of you guys are crushing
it like more power to you guys, right?
But if you can make double your money, why wouldn't you?
- Yeah, totally, anyone else out there?
- So, hey Neil, this is a Deepak from India.
- Can you go a bit closer to the mic?
- Hey Neil this is Deepak from India
and I have a blog called DigitalDeepak.com.
So one of my questions is that, what do you think
is the future of SaaS products?
Because I see more and more SaaS products being offered
on a premium tier where a lot of features
are being given away for free
so that they can attract the market.
And I have watched your videos where you have talked
about it, where you had KISSmetrics
and then Mixpanel gave a free prettier.
- Yes, they ask people to put a free tier.
- Yes, yes. - Yeah.
- So I have an opt-in to last well we are developing
an opt-in tool and we give a free tier of that.
We have like 2000 sites deployed but then we have difficulty
in converting them into paid customers.
So I see, even when you look at Crazy Egg and HotJar
giving away free tier.
So what if in the future more and more people
give even more free tiers in trying to attract the market.
Then how do we eventually monetize the people who are--
- So we do free, it's hard to convert visitors to customers.
If you're doing free, roughly 5% of most SaaS
4 to 5% converted to paying customers.
If you're really good, you can get like 8, 9%.
And most of them, when they're doing the free trials
they say free premium trial or free account.
And then they try to get you to put in your credit card.
And then if you don't, they drop you down into a free
account after 30 days.
But they push you oh, your plan is going to expire.
And they're really aggressive on the marketing.
Free works extremely well because
it makes your ad costs lower.
But when you're doing this,
you got to optimize your funnels.
For all of you guys out there in the affiliate world,
I'm not a big affiliate.
I don't really do much affiliate marketing
but I know so many of them.
- You're ranked pretty high though (laughs).
- Yeah ranked number one for affiliate marketing.
- Number one for affiliate marketing, yeah (laughs).
- At least in the US. - Yeah.
- And what I've learned is I see everyone's data
because I don't compete so everyone shares it with me.
The people who do SaaS are making the most in the long-term.
They're making the less least in the short run.
The conversions are crazy, but what they find is the LTV
of the customers, because they pay for like
a year, two years.
And these companies as affiliate how easy
it is for you to sell your company
when you're doing a million dollars a month in profit?
Let's be honest. How many of you guys think
you can sell it for four X profit?
Raise your hand.
How many of you think you can't sell
it and it would be hard to find a buyer?
Raise your hand if you don't think
it would be easy to find a buyer.
All right, how many of you guys think you guys sell
it for like a few X profit?
If you're lucky, raise your hand.
All right, no one wants to raise their hand.
(laughs) Either way.
I'll tell you guys one little secret.
Do you know how much my SaaS companies evaluated us?
Take a guess. - Which one?
What multiple of, what multiple?
- Forex.
- I can get six to 10 X revenue.
- That's crazy.
- My profit just has to be breakeven.
I'm telling you I can sell a company of six to 10 X yearly
revenue for being breakeven.
How crazy do you guys think that is?
- It's because it's reoccurring.
- That's correct. - It's just stable.
- Yes, much more predictable.
Go for reoccurring solutions.
- Okay, so-- - Build world.
It's really easy to biash for these companies.
A private equity company will buy these all day long.
They'll turn some profit, the ball money
from the bank out like 6% interest.
And they'll use your profits because they'll make it,
let's say profit 20, 30% to pay off the bank loan
and they'll own the company outright
by only putting 20, 30% down.
And then they'll sell it again that's the model.
- Huh. - So one more question.
You are free to say no to this if you want.
So how big is your email list
and do you use ConvertKit for your email?
- My email list on neilpatel.com
or total sum. - Yes.
- I'll give you neilpatel.com.
A non-paid email list is around like 550,000 active
subscribers with the 30% plus open rate.
But I don't sell to my email list hence the high open rate.
- Ah, nice okay, cool we got to move.
We got two people waiting behind us here.
We got five minutes left.
- Thanks. - Appreciate it, thank you.
- What up Neil?
- Hey. - Chris, over here.
I love your stuff, so thank you so much.
- You're welcome. - I remember way back
you mentioned lucid dreaming was a very hard topic.
- What was the hot topic?
- Lucid dreaming. - Okay, yeah.
- Yeah, I remember you said that Berlin.
I was going to bring in that again.
- Yes Berlin. - Yeah.
- So I was wondering what are some ways you recommend
on knowing what's hot right now and finding new trends?
- So Google trends of course lets you know
what's hot, that's easy.
You can use tools like KeywordTool.io and Ubersuggest.
So if you put in keywords that tells you what people
are searching for related to that industry
and it gives you all the long tail
and that works out extremely well.
Other than that, look for what people are talking
about on like Facebook on their streams,
not where you're seeing ads but what people
are talking about in their streams.
And that usually becomes hot.
Check out Google news, what's usually trending and hot
there is typically popular as well.
- But go over for those authentic conversations
rather than the--
- Correct, not the paid ads
go for the authentic conversations.
- because that's what they want you to talk
about not necessarily what people actually want.
- Yes, correct. - Cool.
- Awesome, thank you so much.
- Hi Neil thanks for your great talk and also thanks
for sharing like all the material with the blog and podcast.
So this is a question for like both you and Eric.
So what do you recommend for like selling
higher value product?
Like let's say a training product for over $2,000?
Or do you focus more on content marketing
or like Facebook ads?
- You can do Facebook ads.
There's a guy named Jason Hornik
who does it for all the people who sell
$2,000 plus offers.
You, he can usually get you a two to one on your ad spend.
I've never met him personally,
I have nothing affiliated with him.
When I was running with him, I was selling high ticket
offers through webinars.
I remember I did a speech on webinars
in AWA in the past. - Yeah.
- Was AWA or Berlin, one?
- I think it was Berlin, I'm not sure.
- One other but you can get the presentation
for them or if not send it to me or shoot an email.
I'll send you the deck that teaches you how to make
like a perfect webinar that converts really well.
And I believe Jason got me up to like a half a million
or 600 grand per month, a lot of it was profit.
Works better than content marketing.
My buddy Sam, you know Sam Ovens?
- Yeah. - Sells high ticket offers
in the multi multi multi-millions.
- Yeah. - And not a seven figure guy.
You're talking about eight figure.
- Nice. - It converts really well,
test it out. - And you're going to introduce
me to Jason Hornick? - I will introduce you.
- I'm looking forward for that.
Yeah, we sell tickets, webinars
are the best way we've found for sure.
Webinars combined with retargeting essentially
with a smaller trip wire in the beginning where you provide
some value, sell them up to a webinar.
And then our remarketing numbers you probably some people
get re-marketed by bias in this audience here and--
- Yeah yeah, I do have some (laughs).
- You see it all the time.
So it's like that remarketing and it's insane the ROI
that you get on remarketing.
But well, we got to figure out it's cold traffic.
- Yes, well how many of you guys want to sell through webinars
and make like a two to one on your ad span?
If enough of you raise hands I'll do something for you guys.
(laughs) - Yes.
- Now their hands start to come up.
If you email someone at the event, I can send it to you.
- Sure. - If you just, show me--
- Eric Stack Holdings.
- Yeah, I will shoot you over my email
sequences for webinars, feel free to copy them.
Just don't use my name. - I want this.
- I'll send you my slide decks.
I will send you my hacks for webinar jam like exit popups
within there, the fake chats we create.
We even ping people or when they leave the browser
we put a ping notice.
So that way they know to come back.
So that way they're not distracted.
The text alert notifications, I'll send you guys at all.
You should be able to get at least two
or three to one on your ad spend.
- Well, yeah thanks Neil. - Merry Christmas.
- Yeah Merry Christmas everybody.
Let's give Neil a big round of applause.