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SUCHI REDDY: The way this project
is unusual is that we are actually pursuing a principle.
I really believe that form follows feeling,
and feeling is really what space and architecture are about.
Space actually affects people.
IVY ROSS: Design matters.
It's why we spend the time making the decisions we do.
Those things that we, as designers, intuit neuroscience
is now proving have an effect.
Google created an exhibition that
is showing design's impact on our biology.
SUSAN MAGSAMEN: The way that I explain neuroesthetics
is really simple.
It's basically how your brain changes on the arts.
When you have a heightened aesthetic experience,
like a piece of music, a sunrise, things
that really elevate your everyday experiences,
they change you.
They change your biology.
They change your mood.
They change your emotion.
IVY ROSS: And I called Suchi Reddy ready,
and I said, taking the neuroesthetic principles,
could you create three different rooms
that would evoke different responses?
SUCHI REDDY: The goal is to see how people resonate with space
and to really find out whether what they think
they resonate with is what their body is actually
resonating with.
PRASAD BORADKAR: We respond to the aesthetics
of our environments, whether we realize it or not.
The band can demonstrate with data
from the sensors that actually is happening--
heart activity, respiratory activity, skin temperature,
skin conductance.
We figure out from the data which
room is the one that feels the calmest or the most
at ease for people.
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IVY ROSS: Where does your physiology feel most peaceful I
think is what people are searching for,
the space between the notes, the place where
they can come and just be.
CHRISTIAN GROSEN: The interiors where we work
and where we live have a deep impact on our well-being.
We've always known that and believed in it,
but we haven't been able to quantify it and improve it.
You enter a space and it's like, I like it, but why?
IVY ROSS: This is about data used
as a mirror back to yourself.
Data is just a bunch of numbers, and we
wanted to make it artistic in its expression.
CHRISTIAN GROSEN: It can be really
hard to put an aesthetic experience into words.
Suddenly, by combining science and technology,
we get a new language.
SPEAKER: You selected room 2 [INAUDIBLE]
were the most common.
CHRISTIAN GROSEN: Maybe a watercolor
can say more than a thousand words.
SUSAN MAGSAMEN: Technology has the ability
to help you know yourself better.
The problems of the future are only
going to become more complicated.
Solutions have to happen in this collaboration of technology,
the arts, and science.
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