hey folks welcome to today's film and photography tip video my name is joey family uh and i want
to share something that i've been doing lately with my free time i've been shooting some spec
commercials figuring out different photography techniques and a lot of research on how to film
different products different things i've been filming a little bit of beer bottles learning
how to do that whole thing uh and it's actually quite a bit of little tips and tricks to help you
achieve that and i thought i'd just gather them all here in one video all the different
little processes i've learned from all different parts of the the internet and uh
and just doing basic film research and i wanted to go through on how to make
basically just a store-bought bottle uh into something that looks like this
it looks like this for hours and hours that you can set up shots set up lighting the lengthy stuff
that production takes while your beer so it looks cold looks icy uh and also i made a little prop
little ice prop that i'll show you how to do uh with the smooth on product that i bought called
in capsicum so let's start off with what to do when you buy your beer so i bought a six pack
of this beer this is i'm gonna pronounce this wrong einstein icelandic arctic pale ale this
is the beer that i chose to do a little speck a little fake commercial off of the first thing i
had to do was sort of clean it up i picked i had six balls to choose from i picked the bottle with
the seam there's a seam uh right here you can see on the front of this one this one's no good
can't film with that one this one that i did shoot with uh this one does have a seam like in the back
so you can't really see it which is great so find the cleanest front face of your bottle if you're
gonna be shooting the front uh and use that one the next thing i had to do was clean it up so
this one has like a born on date on the back here for this bottle the born on date was on the front
and so to get anything like that off uh i chose to use um goo gone you guys have probably seen
googon it's just like a sticky residue remover and so this helps with two things they use a little 99
alcohol to take off that um that board on date or a little bit of goo gone and also for a lot
of beer bottles this beer is darker so it didn't didn't really require this but um in most cases
you do want to take off this back label because your chances are going to be shooting some light
through that so you can see the beer and the beer bubbles and everything in inside of it so peel
off that label with a heat gun throw some glue gun on that thing and clean it up and then you should
have a nice clean beer bottle ready to go now most beer commercials have like icy cold beer and so we
can like spray this down with water chances are it'll droop and it'll drip and then you won't
have a very good looking bottle that will look consistent throughout all your shots
so the two tricks i really learned here was first take that beer bottle and grab yourself some surf
wax uh this one i have sticky bumps it's a surf wax i'm sure most other waxes could work i just
had a lot of stir fracks on hand you start there and you give the bottle a little bit of a rub down
what this is going to do is going to give it like a like a texture on the front so that when you do
when you do add those elements that are going to make it look wet it's going to have something to
stick onto and clump up in a way that's kind of natural the thing with icy beer bottles is that
it's not all just you know wet but there's like clumps of ice stuck to it there's a
thicker areas and so you want to give the bottle a texture so that it has something to stick onto in
a sort of randomized pattern and so once you get that on you just kind of want to rub that through
and get those big white clumpy areas to be less visible on its own so there we go now
we have a nicely waxed up bottle of beer you can kind of consider this as the first layer there
might be like three layers that we're going to be adding to this to make it look like there's water
ice condensation all that stuff so this is sort of the first layer of this process and that is
that waxy texture and then you want to give it the wet element now i have here a half and half
mixture of um glycerin and water 50 50 glycerin and water we have glycerin because we make bubbles
for our child and so using snow left over that um i mix it with the water you can use some people
use caro syrup something that's just a little bit thicker um something that's going to like
grab onto the bottle and kind of hold on there water will just drip down this will actually like
stay there and because that that sugary kind of glycerin material it'll cling onto that bottle
and stay so once you have a wax then you can go ahead and spray this on um you just kind of
want to give it sprays all over you don't need to get close get far get those drips
and now you see that you have a uh sort of a wet bottle there and that's actually gonna like
stay that way for quite a while uh this bottle i have back here i shot this weeks ago and if
you can see there that's like totally still looking the exactly exactly the same uh in
terms of the the wetness that it looks that's the second layer the third layer will come from
a number of things you can use like salt crystals or something like kind of clear and flaky
to actually throw onto there and like let the glycerin grab it so you actually get these opaque
crystallization forms on it so you have that wax you have the glycerin water giving it the wet look
and then you have something else kind of solid that maybe represents ice um ice crystals that
have come from the freezer so for that scenario i used in caps okay like i said i made a little prop
uh using this stuff and the capsule k is uh it's a two-part material like most smooth-on products
so you basically take your a part your b part and you mix them together stir it up and you
let it set this one cures like 24 hours so once you let it set it turns into like this
this sort of clear rubbery material but it's also brittle like it also breaks
so it kind of you can kind of crackle it up and make it look like little ice chunks so what i
wanted to do for this commercial what the idea of the spec was was to have sort of once the beer was
placed onto this table this like ice glacier was sort of like sprout up from around it as if the
contact with the with the ground just shut this ice up and so i made this out of like
clay i basically took clay took the beer bottle and put a clay sculpture around the bottle took
that and then made an alginate mold i have a lot of alignment here it's pretty cheap
way of doing like a negative mold made an alginate mold of that and then threw my encapsula k into
that material uh all that was pretty cheap this looks like 15 for the trial size which is all
all i needed for this little sculpture and at the end of the day uh i got this ice sculpture
which i then took out carefully and used that as um like a like a you did like a vfx shot
essentially adding that thing in later on but this is where the third layer for the beer bottle came
in so i took i had a lot of extra material and i basically just created like a like a thin or
just broke this up really fine and made like a bunch of little crystals and then i took that
wet beer bottle and i just kind of threw it on there almost just like adding a little bit of
like some flaky salt to some food but you can see how it sticks on now i have a little bit of
ice chunks stuck onto this bottle this wet bottle just adding to that a little waxier maybe clean
that up um just adding to that effect of icy cold beer so that's it that's pretty it's pretty simple
and straightforward to make a bottle look pretty good after all this was done i was ready to shoot
my commercial um i you know i lit it up i did a very generalized lighting schematic and you
kind of play around with this and this is where an area where i'm not too experienced in lighting
bottles specifically but really i added some side lights just from the back a little bit
leave a little bit of a halo i shot a light right through the back of it and kind of below
so that all the beer inside the glass illuminated and then i had above some little spots with
actually some variable polarizers that would help me control the glare here so i can light up that
that label in the front of the bottle as well without getting that with getting minimal glare
and then i just set up a bunch of different camera moves and camera shots i had the bottle the beer
bottle in there had the beer glass in there i played with the ice dropping ice in there
at slo-mo a bunch of fun little things but this is actually like a pretty cool easy technique to
do if you're looking for that icy cold bottle uh just a couple very very cheap things the glycerin
super cheap water and there you go now a little tips on how to shoot a beer bottle how to make it
look icy cold how to make your beer look nice and cold and frothy and fresh thank you for watching
go ahead and shoot your own spec commercial with some beer bottles i'll see you next
time
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