- There are so many products on the marketplace,
and buyers don't have the time or patience
to sift through every single one.
As a seller, you should be making it easy
for buyers to find your products,
and you'll be on track to win greater sales.
To boost your listing's visibility,
we will highlight a few key ways
to drive external traffic outside of Amazon
in an internal traffic within the marketplace
to your products
- Starting with optimizing your listings with SEO.
Search engine optimization
attracts a wide range of buyers to your listing.
Both shoppers who are already on Amazon
and those who are using other sites
can find your listing when you include popular keywords.
And with these additions,
search engines, both Amazon's and others,
determine that your listing is a relevant result
and rank it higher.
Now, once you've collected your keywords,
here's what you should do.
Just place them throughout your listing,
such as in the title and in your description.
In detecting these popular keywords,
search engines will recognize your listing
as a relevant result for your buyer's searches
and rank it higher.
- However, even with SEO,
there's no guarantee your Amazon listing
will be placed higher in search results.
The marketplace's engine considers other factors
for ranking, selling history, price, and a lot more.
To gain more control over their listing's visibility,
Amazon sellers can pay for the marketplace
to sponsor their products
and place them higher in search results.
Now, sellers only pay when shoppers click on their ad.
So, the payoff with Amazon promotion is guaranteed.
Your listing's visibility is increased,
so shoppers on Amazon can easily find your product
and potentially make a purchase.
- You can also try sharing your listings on social media.
I mean, think about it.
The average person spends nearly 2.5 hours per day
on social media platforms.
Now, given this popularity,
sharing content that includes your listing link
on social media
is a powerful way of getting your products
in front of more buyers.
Additionally, merchants
with a professional selling account on Amazon
can create a promotion link to share through social media
about any discounts you're offering.
Unlike a traditional ad,
sharing a promo code gives users value
by helping them save a little money.
I love that!
- I do love to save money.
And now, the next thing you can do
is run a competitor analysis.
For internal visibility on Amazon,
your listing needs to stay ahead of competitors' products.
In buyer searches,
your product will fall behind competitor items in rankings
if you're not monitoring
how those listings are engaging shoppers.
You wanna keep your listing prices at
or lower than competitor's.
Make sure your listing has higher quality images
than competing items
and analyze the text of the current top-ranking listing
for potentially relevant keywords you can include
to boost your product.
- Also consider partnering with influencers.
Just like products in an online store,
Amazon listings can gain significant traffic
through influencer marketing.
And when prominent individuals in your industry
stand behind your product and link to your listing,
hey, it sends a message to communities of your key buyers
that your listing is worth checking out, which is awesome.
And to promote your listing through influencer marketing,
start by coming up
with a list of key individuals in your sector
with a large base of social media followers,
and then brainstorm this list
by considering your own personal network
or use an influencer platform like influence.co.
- A clear way to give shoppers a positive first impression
of your Amazon listing
is to maintain high-star ratings.
Along with the price,
these star ratings are a major factor
in whether shoppers decide to click on your listings.
I know most of the time, I won't buy anything
unless it's four stars or higher.
Now, three key ways to maintain high-star ratings
on all of your Amazon listings
is to describe your item exactly as it is in your listing,
provide excellent customer service,
and reach out to disappointed buyers.
Ratings are a key way for buyers
to quickly assess your Amazon products,
so make sure your items' scores stay high
to keep buyers interested in your listings.
- Be sure to maintain strong shipping performance.
Amazon wants to keep shoppers happy, right?
So what do they do?
They discourage poor shipping practices
by making shipping a factor in Amazon search rankings.
So, always provide good shipping,
and you'll increase your potential
to rank higher in search results and winning the Buy Box.
With this visibility,
Amazon shoppers can easily find your products.
- You also need to monitor your seller rating.
Like shipping performance,
your overall seller rating on Amazon
also impacts the chances of winning the Buy Box
and ranking higher in Amazon search results.
It ensures buyers are working with merchants
who have a positive record and can provide great service.
Overall, make an effort to keep your selling rating
as high as possible.
You'll help your listing stay visible
through Amazon search results because of it.
- Ever heard of a lightning deal?
Try launching one of those.
Beyond convenience, many shoppers come to Amazon
for the marketplace's low prices.
And with this interest,
a primary way of attracting Amazon shoppers to your listing
is by launching a lightning deal.
And lightning deals are time-based,
marked-down products buyers can find
in Amazon's Today's Deals section.
And they draw a lot of attention in sales
from Amazon's shoppers
not only because they appreciate discounts,
but also because their limited timeframe
motivates buyers to make a purchase.
- Promoting Amazon products
is unlike traditional marketing for a single store,
where you're mainly focused on driving external traffic.
Experiment with these different methods
Em and I talked about and track your results
to see which one leads to greater sales.
That is a wrap, though,
but your journey doesn't have to end here
because we have over 300 videos for you to keep on watching.
- Be sure to like, comment, and subscribe.
Thanks for watching.
This is "The Journey."