So today i'm going to be talking about the campaign budget optimization setup when going through and setting up your facebook advertising campaigns
We're going to talk about what it is why you want to actually use it and how it actually benefits you
So we're going to dive in here in just a second go through the full setup
But just kind of show you what i'm talking about we go over here to create a new facebook ad campaign
And let's say we choose conversions over here. It's coming down and it says campaign budget optimization
So we can turn that on we can turn that off
But a couple key things to know before diving in and just setting up a campaign budget optimization facebook ad campaign
Is this is not for complete beginners? This is not where you start with your facebook advertising
Once you go through and you have your ideal audiences nailed down you have some ads that, you know convert
Well, that's when you want to start getting into the campaign budget optimization
And it helps you scale your advertising
Extremely fast, so I actually have an example facebook ad that I know converts really well right there
And i'll get into the audiences and the full campaign set up here in just a second
but to kind of break down the difference between a
Normal campaign of going through and setting up the conversion campaign versus going and checking on this campaign budget optimization
Is you can see this daily budget? Okay, you can either do a lifetime budget daily budget which typically
We do at the ad set level if we're not setting up a campaign with a campaign budget optimization so over here
We've got the campaign we've got the ad set which is kind of like you're targeting your placements audience normally
That's how much you're going to go through and spend each day
And then we have the actual ad with campaign budget optimization
The great thing about it is facebook's doing a lot more of the heavy lifting for us
We're leveraging their algorithm the pixel and we're setting the budget up here at the campaign level
And so then what we do
Is we just give facebook the ad sets or in other words the audiences and the placements we want to go through and show
And then inside of these ad sets we'll have different ads that we can go through and say, okay
We want to target this audience. We want to show them this ad but you choose the budgets
Okay, because like back in the day, it'd be more like 50 to 100 per day per ad set
right
Whereas this is gonna be like something like you would say 500
Per day and it's going to split it between these ad sets and these ads depending on what's gonna work. Best with facebook's algorithm
now the great thing about this is facebook wants you to be able to go through and be successful and spend your money because
the more successful you are the more successful they are because the more that you're gonna actually go through and invest in their
Platform so it's a win-win all around. So this is something they're actually wanting to move towards coming in the next year or two
So this is something that if you have not kind of explored how to set your campaigns up like this
I highly recommend at least testing it out a little bit when you know
The right audiences to go through and target
You've already got some of those things that data nailed down and you already have some ads that work extremely
Well, then it's a good time to go and start testing this just to go see how it works for your business
Okay, so down here
I've got some audiences that I like to go through and start out with my own personal targeting
We're going to set up a campaign here in just a second that's going to want to break this down
So basically if we look over here, we've got the campaign
And we've got our daily budget or you could do a lifetime budget
Like I said, then we have the ad sets which is our audiences or our placements
So I usually like to go come down here and I know these audiences work extremely well for my business
So this warm audience?
This is basically anyone that has visited my website engaged with my facebook page. Anyone that's opted to become a lead in the past
So this is kind of that warm audience that you're going to get some really good opt-ins
However, this audience usually is not crazy big compared to some of these other audiences
And then down here. We've got the one percent look-alike audiences, which if you guys have watched some of my previous videos, you know
What I look like audiences. I actually just released a video on them just this past week
So if you not have not watched that video or you're not sure what they are
Go back and watch that because it's extremely helpful when going through and setting up your audiences and knowing who to target
But the great thing is you can set up one percent look like audiences
Of all of your leads or all of your buyers or everyone who's visited your website
Then we go through we do the same thing
For the two percent look like audience and depending on how broad you want to get
You could even do three percent. I
Usually just stick around the two percent one and two percent range and then we have our interest
I like to go through and stack my interest and this is actually something I do with my one percent look like audiences
So i'll sometimes stack my one percent look like audience and my leads
My buyers my website visitors all into the same campaign
I'll show you guys how to do that here in just a second
And then this one right here, maybe some of you guys know this, but maybe some of you don't
One thing that's extremely powerful. I actually have a campaign that is performing extremely well right now and it's zero targeting
So it's all based off of the pixels. So what you do is when you go through and you create a new conversion campaign
So if we just come over here, I want to show you guys real quick. You just come over here and you just choose whatever
The conversion event that you want to go through and make happen
So let's say this agency registering right there and you don't choose any targeting
So the way this works is facebook leverages your pixel that's on all of your websites
They see who's actually converted and they say, okay
This is a massive audience see that the potential reach right here is 230 million people
But based on past opt-ins based on past conversion events based on past people engaging with your ads
Facebook will go through and show your ad to the people more likely to engage opt in click on it
And the great thing about it is facebook loves these massive audiences because then they can kind of go through and do what they will
With your advertising dollars and show your ads to the people. They think that are going to be the best and most likely to respond
So i've seen some great results with this. I know it sounds a little bit crazy
I was a little hesitant a couple years ago
When I first heard about it, I was like i'll just give it a shot and um, it's pretty consistently performed extremely well
Okay, so let's come back to the beginning and let's set up this campaign leveraging the campaign budget optimization strategy
Okay. So what I like to do, let's say we're coming over here. We're going to create a conversions campaign
And then uh, we could name it whatever you want now the daily budget right here
You want to have a fairly large daily budget?
Okay
So like I would say a minimum 300 400 per day. The reason why I say that is because if you're going over here
And you're having all these audiences
That's facebook's going to go through and kind of like attribute some money to each one every one of these audiences
You want to have it have facebook have enough money
to actually go through and attribute to each and every one of these audiences because if you're going through and you're having one two three
four five audiences
And you're only spending 50 bucks per day or something like that
Really doesn't benefit you because then they don't know how much to spend on each audience
There's not really enough, um to really give it any legs
So that's why I say that this is like definitely more of an advanced strategy once you have a bigger budget
Because I like to start these at like 500 maybe a thousand dollars per day. So let's say for this example, let's do 550. Okay
550
We just hit continue right there
And then we come over here
We'll give this uh, we'll say the warm audience and then we want to come down here choose the the conversion event
Obviously and then based off of which audience i'm gonna go through and choose so like the warm audience right here
I'm gonna go through and obviously go through and do like my website visitors my leads and everything like that
But when i'm going through and doing like the one percent look like audiences, I want this to be a hundred percent cold audience
So I don't want it to be overlapping with anything in the warm audience because it just it skews the data a little bit
So we want to have a really good read on 100 cold audience
so when we come over here, and we do a cold audience we want to actually
Exclude all of our website visitors anyone who's engaged with our facebook page
All of our leads any buyers just so we can have it purely cold traffic and know how that actually works now
This is just a test account
So I don't even know what audience is already even in here
But you can see it looks like i've got two one percent look like audiences
So what I like to do a lot of times is just stack these
Because typically a one percent look like audience is gonna be just over two million people
and so then if you've got a couple of these audiences
It just creates a bigger audience and gives facebook more data and more room to work with
And then like I said, you want to make sure you exclude all of like the facebook page engagement
You know website visitors all these different things. Anyway, you kind of get the picture of how all this works, right?
So coming down here
Uh, the only other thing to really kind of mess around with is the placements you can do automatic placements
Which is basically every possible place that facebook can place your ad
Another thing I kind of like to go through and test sometimes is just putting it on the facebook and instagram news feed
It's a little bit more expensive. But usually those people are a little bit higher intent
So I like to kind of mess around with that
But for this example i'm just gonna do the automatic placements which is recommended there. Okay. So now we just come over here click continue
And then i've already got this ad that i'm gonna go through and use so we're just gonna copy this
And we'll choose the facebook page that it's associated with and then we'll do use existing post
And enter post id pop it in right there because remember guys
Like I said, you don't want to go through and be testing with campaign budget optimization
You kind of want to have your audiences and your ads dialed in because once you're going to go through and start to spend
500 plus dollars per day on a specific campaign
You kind of want to know your stuff and know what type of ad people are actually interacting with what audiences are actually converting
And so then what we would do it was we would just come down here hit confirm
Which obviously i'm not going to do because this is not a real campaign or anything like that
But I hit confirm right there. And then what I would do is I would come back into my ads manager
Duplicate that ad set and then I would just change up the audiences
So, like I said, you have that one audience with the warm market which all your website visitors leads buyers anything like that
They've got your one percent lookalike audiences your two percent look like audiences and another ad set
um all of your interests
So people that are like really interested in a specific topic whatever the business is
And obviously this can be broken up into multiples. Right? So like for example, i'm in real estate
so like people interested in real estate, uh
the real estate agents whatever or it could be like people like real estate companies like
uh re max berkshire hathaway century 21
All those different companies so you can kind of split those up depending on what you know works for your business
And then I always like throwing the pixel one because just this huge audience
It gives facebook a lot of room to play around with and so that is basically how you go through
Set up a campaign budget optimization campaign
Why you want to go through and do that?
Because it allows you to have massive scale very quickly
But just remember make sure you know your audiences make sure you've got some ads that have actually been tested and proven
before you dive into the larger ad spends or else
You're gonna lose a lot of money very quickly and you're not gonna be super happy about it
So anyway guys thank you so much for watching. If this video was helpful. Go ahead. Give it a thumbs up
Also, if you're brand new here to the channel
My name's jason wardrop. I launch new videos every single week on how to generate more leads make more money and grow your business
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