Do you struggle to get your videos ranked in YouTube search and YouTube suggested videos?
In this tutorial, you'll learn how to research the correct keywords for YouTube videos in
2019, using YouTube search and the TubeBuddy research tool.
If you follow these steps, you'll not only rank your videos and grow your audience, but
grow your channel.
Hello my name is Herman Drost, if you want to grow your audience on YouTube and generate
traffic leads and sales on autopilot, hit the subscribe button and click the bell notification
icon, so you'll be notified whenever I upload new videos.
When you spend time upfront researching the correct keywords for YouTube videos, you won't
waste time creating videos that don't rank or only get a few views or subscribers.
Ideally, you want to create videos that lead to long term growth for YouTube channel so
you'll have evergreen traffic machines working for you 24/7 year after year.
Here are the steps for how to do keyword research for YouTube in 2019.
Number one, create a video series based on a theme.
Instead of thinking about one video topic and one video, think about a series of videos
based upon a particular theme.
For example, I recently created a video series on how to rank YouTube videos fast in 2019.
While building a series, I put them in an official playlist and link each video to that
playlist.
Number two, identify your main keyword phrase.
Use the auto suggest feature in YouTube search to find keyword suggestions.
For example, if I enter the main keyword phrase, "How to get six-pack abs," I get a bunch of
suggestions.
If I go through the alphabet and put A, B, C, or any letter of the alphabet, then I get
even more suggestions.
So how do I choose the correct keyword phrase to use for my video title?
Number three, search volume.
If you install the free Chrome extension, Keywords Everywhere, you'll see the search
volume displayed next to the keyword phrase.
The search volume refers to how many people are searching for that phrase on YouTube every
month.
Another tool you can use is the Google Keyword Planner tool.
If I click on, Find New Keywords into, "How to get six-pack abs," you now see all the
keyword suggestions by relevance.
You got, "Six-pack abs workout, six-pack ab roller," et cetera.
Here is the search volume per month, here's the cost per click, what advertisers are willing
to pay.
You got the average monthly searches and here is the competition.
Using the free Google Keyword Planner, you get all these free suggestions.
Another handy tool you can use is Ubersuggest.
If I enter, "How to get six-pack abs," click search, I get the search volume, search engine
optimization difficulty, paid difficulty and cost per click.
I scroll down, you can see other suggestions.
If I click on keyword ideas, then I've got all these suggestions listed.
On the right here, I've got all the websites that appear in the Google search engine.
You've got 56 keyword ideas or suggestions, and if I click related, then I've got all
the 655 keyword ideas.
These keyword suggestions are what people type into Google.
The volume is a number of searches this particular keyword has during a month.
The CPC is the average cost per click, if you wanted to pay Google to be seen as an
ad.
PD is the estimated competition and paid search and SD is the estimated competition on organic
search.
The higher the number, the more competitive.
If you want to export these keyword suggestions to an Excel spreadsheet, click export to CSV
or copy to clipboard.
How can I find frequently asked questions on my niche based upon my main keyword phrase?
Go to answerthepublic.com and enter your main keyword phrase.
You now see a bunch of questions related to your niche.
If you have the Chrome extension, Keywords Everywhere, installed, you'll be able to see
the search volume for that specific question.
Step four, research your competition.
For example, if I enter the very competitive keyword phrase, "How to get six-pack abs,"
in YouTube search engine, I get many videos that contain that title.
For example, the first video has 11 million views in six months and the channel has over
two million subscribers.
The second video which is called, "How to get six-pack abs fast for summer 2018," has
over three million views and the channel has over three million subscribers.
Obviously their keyword phrase would be very hard to rank for.
If I lengthen the keyword phrase to, "How to get six-pack abs in two weeks," I've got
very good volume and I've got a cost per click of 0.21 cents.
I've also got a good keyword score from TubeBuddy, which we're going to talk about later.
I can see that not many of these videos have the titles, "How to get six-pack abs in two
weeks."
This would be a good phrase to go after.
If I enter, "How to get six pack abs in two weeks at home," I get an even better keyword
score and also there's no competition because the title is not in any of these video titles.
Another thing to keep in mind is, how old the video is.
For instance, this top video is three years old, the second video is seven years old,
this third video is one year old, fourth video is one year old also, fifth video is two years
old, et cetera.
If you create a video with more updated information, that'll be easy to rank for that particular
keyword phrase.
Is there a faster way to do keyword research for YouTube in 2019 and save a ton of time?
Absolutely.
Continue watching.
Install the free Chrome extension TubeBuddy.
I highly recommend upgrading from the free version to the paid version of TubeBuddy so
you can get much more keyword suggestions.
Use the promo code HermansBuddy to get 20% off.
Click the link in the description to get TubeBuddy now.
After you've installed the TubeBuddy extension, click on the TubeBuddy icon.
Here, I'll show you the popular tools and features of TubeBuddy.
The Keyword Explorer, thumbnail generator, health report, video A/B testing, bulk processing,
comment moderation, best practice checks and videolytics.
You also got industry news and you got milestones.
Click on the launch Keyword Explorer now, enter your main keyword phrase, "How to get
six-pack abs."
Immediately you see the YouTube suggestions.
Click explore and you can see that this is a very bad keyword score because it's too
competitive.
If you look at the score analysis, you got high search volume, competition is very high,
optimization strength is very low so it's not a very good keyword to go after.
You got weighted and unweighted.
Unweighted is the general score for how good this keyword is to target, based on search
volume and competition.
Weighted is how good this keyword is to target for your specific channel based on search
volume, competition, relevancy and how you compare to others currently ranking in search.
You need to upgrade to a pro license for that.
Over here, we've got video searches, web searches and video topics but we're going to look at
related.
You've got, "How to get six-pack abs for kids, how to get six-pack abs in two weeks," let's
try that.
According to overall score, it's still very poor.
Weighted is very poor, unweighted is pretty good.
There's a little bit of competition but this keyword is searched so often, it's worth targeting.
Click on the weighted tab to see how your specific channel will likely perform for this
keyword.
I click on that then, it's got a very poor score.
Let's try, "How to get six-pack abs in two weeks at home."
Now the unweighted score says very good which is 72 over 100.
Says this keyword isn't too competitive and has enough search volume to make it worth
targeting.
Click on the weighted tab above to see how your specific channel will likely perform
for this keyword.
I click on weighted and it says very good, 60 over 100.
Now I've quickly identified the keyword phrase that I wish to target, "How to get six-pack
abs in two weeks at home."
It says the search volume is moderate, the competition is very low and the optimization
strength is very low.
If I put this keyword phrase and the title description and tags, I have a great chance
of ranking for that particular keyword phrase.
I can also quickly check the results.
The highlighted words show that these words are used in the title and descriptions of
these videos but as you can see, none of these videos are using, "How to get six-pack abs
in two weeks at home."
I can quickly and easily see that these top ranking videos don't have the exact keyword
phrase, "How to get six-pack abs in two weeks at home," in the title and descriptions.
This would be a good keyword phrase to rank for.
Then I can just copy this phrase to the clipboard and add it to my Excel spreadsheet.
Down at the bottom, I've got my recent searches like, "How to get six-pack ads in two weeks
at home, how to get six-pack abs in two weeks."
If I want to get more keyword suggestions, I can just go back to our main keyword phrase,
"How to get six-pack abs," and just go through all these related keyword phrases.
Also I've got web searches and I've got video topics.
I've also got trending, if I put in a very popular keyword phrase, I'll probably get
a lot of trending here.
Click explore and you can see that I've got rising related queries in the last 12 months,
I've got top related queries in the last 12 months.
I can also click on historical, this will show you the trending for Fortnite over the
last 12 months and I click on Map, it will show you the main countries where the search
volume is for Fortnite.
After you've researched and discovered a bunch of less competitive keyword phrases to rank
for, then put them in an Excel spreadsheet so you can refer back to it as you do your
videos.
Congratulations, you now know how to find the correct keywords to rank your videos on
YouTube.
Click the link in the corner to watch my review of TubeBuddy.
Number six, place the keyword phrase in the title, description and tags and related keyword
phrases in the other tags.
The more relevant your information is in the thumbnail, title, description and tags, the
easier it will be for YouTube to select it for ranking.
Another great feature of TubeBuddy is that it shows you all the rankings of your video
and the tags.
For example, if you look at the tags of this video I've published, then you'll see multiple
rankings for multiple keywords and that's just one video.
If you want to know the correct way to optimize your YouTube videos, then download my video
optimization checklist below.
If you want to learn more advanced techniques for ranking your videos on YouTube and Google,
watch my next video over here.
Thanks for watching and we'll see you in the next video.