over the next 15 minutes I'm going to teach you how to start an SMMA or
social media marketing agency from the ground up even as a total beginner so
guys if you don't know me my name is Jordan platen I'm a digital marketing
agency here in the UK called the affluent agency there's a link in
description if you want to check that out now we've worked with a number of
companies all over the globe from local brick-and-mortar companies such as
restaurants and dentists all the way through to corporate institutions and
we've literally made millions and new revenue for our clients over the last
couple of years alone now I'm gonna presume you already know
what social media marketing is or SMMA or digital marketing whatever you want
to call it but it's a service based business or essentially we work with
companies and business owners directly and help them increase their revenue per
month through the likes of Facebook and Google Ads Instagram ads whatever kind
of digital services you want to offer but generally speaking the baseline is
kind of Facebook Ads Instagram ads and also social media management because
that is where the shortcomings of most companies fall short coming to most
companies for that doesn't really make sense most companies suck at social
media basically and we're gonna help them out and help them increase their
revenue increase their top and increase their profit margin and that makes us
extremely valuable people and companies are willing to pay between 1,000 in some
cases 20,000 plus per month for this service and it's a value-based service
which means we get paid more based on how much value we are providing for our
clients massively scalable company and essentially anybody can start this
business all they need is the know-how the resilience and the determination to
make shit happen and to go out there and actually sign up clients but I'm gonna
be running through that today in this video but before we get into it please
do make sure you subscribe to my channel if this is the first video of mine you
have seen with your notification belt turned on as well as I'm recording this
we're trying to get 100k subs on YouTube so I'll be really really grateful if you
could smash that subscribe button for me let's get started with this video ok so
diving straight in the first thing we need to understand is what clients do
actually reach out to what businesses are even suitable for our digital
marketing service now when we're first starting out we want to make our lives
as easy as possible we want to get the lowest hanging fruit and so we want to
reach out to single location businesses not multiple location multiple offices
all over the country cuz we don't want to be chasing the
business owner who is the decision-maker all over the place we're always going to
be reaching out to a business owner or a decision maker directly and so we want
to make sure that they're in one location so it's easy for us to get hold
of them we also want to make sure they're from a proven business model
they have a port or a service which is in demand by the masses they already
have existing customers and existing reviews they need to have a great
reputation because we don't want to be fighting some kind of an uphill battle
we want to take a company which is already making money and help them make
more money by just getting them in front of the customers which we already know
are interested in buying their product or their service so it has to be a
proven model avoid startups when you're just starting out you don't even know
whether the product or the service is actually any good and you can't you can
have the best adverts in the world but if the product or the service isn't good
it's not going to work okay so it has to be a proven model now finally you
probably thinking okay Jordan can be a little bit more stiff it was specific
which individual industry should I reach out to which individual nice you
probably heard that being thrown around and sure I could throw some Nisha's out
there but generally speaking I always say that you should pick your passion
but okay if we're doing it for the purpose of this video restaurants gyms
dentists fitness real estate these are all niches in local in your local
vicinity which can work really really well but you could work with e-commerce
companies info product companies online coaches all businesses that require
advertisement are businesses which are suitable for a digital marketing service
and there is no one niche which is going to work the best that's why I always say
to people you should pick your passions pick three things that you're passionate
about in your private life and reach out to companies in those three industries
that way you're actually going to enjoy the companies you're working with and
trust me there's a way better way of doing things and just saying hey look
I'm gonna reach out to dentists cuz I'm gone youtube told me to it's not worth
it you want to enjoy your business so pick your passions when you're reaching
out to clients so that is step number one step number two is actually
understanding how to reach out to these companies so we understand vaguely what
companies we should reach out to and by the way guys and you've got more than 15
minutes right now I'm guessing 15 win so let me know how long this videos gonna
go on for you've got more than 50 minutes I
already have like a 45 minute video on how to start social media marketing in
2020 so yeah you can click the link above or below or wherever there
and that you can go watch that after this if you want a much more in-depth
video on this topic but I want to make this constant kind of some quickfire
content for you guys who maybe don't have too much time today so number two
is actually how to reach out to companies again how are we actually
going to contact them now there's so many people online who say hey there's
one way of reaching out to social media margin clients and this is how you can
sign them up okay is just cold calling or it's just odd so it's just reaching
out on social media and that simply isn't true
oh I've worked in corporate sales of waiting corporate sales for three years
before I launched my agency and I've literally closed millions and millions
and millions in revenue for the companies that I've worked with and I
never follow just one strategy it's important when you're reaching out to
you to your potential clients you follow a multi-platform strategy what I mean by
that is you reach out to them by cold calling you reach out to them by sending
an Instagram DM you reach out to them by a LinkedIn DM you reach out to them via
email you can send them a quick video with it using a tool called loon you
reach out to them in a multitude of different ways and that's because basic
human psychology tells us that person a and person B you're going to respond to
outreach in two completely different ways it's just like when you reach out
to a friend some of your friends you know you can call them and they'll pick
up the phone some of your friends know you'll never answer the phone some of
your friends you know you've got a message on whatsapp some of them you've
got immense message on Instagram so why would you then just message people in
one way when you're trying to reach out to them in business
you shouldn't so how do we actually contact these people okay follow a
multi-platform strategy but how do we actually contact them now the first port
of call is that we're not trying to just close this person via message or via a
cold call we want to just arrange a meeting with the business owner and so
when we contact them we want to be very upfront and open with them we want to
open up with some kind of a compliment let them know that we're not going to
waste their time and then just simply say to them that you'd love to spend 10
to 15 minutes with them over next couple of days so you can share some ideas with
them on how you can help them increase their revenue yes straight to the point
but also be very personal you don't want to speed some random salesman who's just
calling up companies and you've got this scripted monotone voice and if there's
no personalization when you reach out to a company the key is to make sure that
your personal in your approached you compliment them on something you don't
just critique them if you're going to court
because they're doing a terrible job on social media that's fine but make sure
that you give them a compliment beforehand serve them up a shit sandwich
that's a compliment then an insult or a critique and then a compliment again you
soften the blow so when we're reaching out to companies again and we're not
trying to close them on the call we're not trying to close them on at the end
we're trying to arrange a meeting with them this can either be a physical
meeting or this can be a zoom meeting in the current climate we're just doing
video meetings at the moment cuz we can't actually physically go and meet
companies so that is step number two and again on my channel I've got loads of
videos on in depth cold core new training how to write your own scripts
I've even got videos of me doing live Instagram DM outreach and make sure you
go check them out set number three is actually how to
close these clients is we've arranged the meeting with them we've got them in
front of us we're on a video call how are we actually going to close them now
I'd recommend you using a free part strategy for your meeting and step
number one is actually having a discovery at or we could like to call
the discovery stage of the meeting step number two is the presentation stage the
step number three is the closure this has three parts to distraction now the
first one is called the discovery stage as I said and essentially all we're
doing is we're just discovering about this company we're learning about them
we're asking as many questions as we possibly can to find out about where the
shortcomings are we're trying to map out in our head how we can help them to
increase their revenue and also we want to find out how much money they're
making and so we can work out how much we can charge them so we want to ask
questions such as when they're busy when they're not so busy of course these are
industry specific what products sell well what products don't sell well and
why okay we're trying to dig out problems we want to ask them where their
current revenue figures are like okay so what are they currently making then we
want to ask them where they want to be what are their goals so you're making
this much making 10 grand a month for the moment company you you want to be
making how much 509 a month okay so we need to try and get you to somewhere in
the middle let's be realistic here we need to try and get you somewhere in the
middle let's run aim for around 200,000 a month in the short term okay you're
getting some emotional attachment to the amount of money that they want to be
making within their business and we're just having a general conversation with
that person and we're just learning as much as we possibly can about them we
also want to make sure that we get them emotionally attached to the figures that
we are talking about we want to reignite a spark within their belly what we're
trying to do here is we're trying to get that primal entrepreneurial spark lit
within them okay every business owner when they launch their business they're
doing it because they have this bigger vision for a life that they want to live
for something that they want to achieve but this impact they want to have on the
world but at some point business owners get
complacent they get stagnant and we need to tell them hey look this is not where
you want to be this is not way what were the reason you started off your company
in the first place we want to get them fired up rolled up and wanting to work
with you so we want to have that conversation we want to be one human
being speaking to another human being and we're just trying to help them solve
their problems and get them to where they want to be this isn't a hard sales
exercise this is just a conversational problem-solving exercise now step two of
the meeting strategy is the presentation stage this is where we're going to
convey as much value as possible so we've already kind of built their trust
at the start now we're going to be conveying a lot of value we're actually
going to teach them a little bit about the product or service that we're
offering okay so we're gonna maybe teach them about Facebook Ads we might teach
them about Instagram ads or Google Ads or maybe you're a photographer offering
photography services or a monthly retainer whatever this may be social
media marketing a lot of people just say hey look it's just Facebook ads and
that's simply isn't true it can be any service that you want to offer for your
clients depending on your previous experience and if you don't have any
previous experience I would recommend sticking to Facebook and some people
were like web developers some people have a a knack for mid building Shopify
stores some people have a knack for doing a video recording okay whatever
the digital marketing service actually is there are thousands of different
services out there which can help somebody increase revenue you want to
teach them about that service in the presentation stage kind of like a top
down view though you don't want to really want to show them how to do
things but you want to show them kind of what it is that you want to do for them
and really show them the potential of how much revenue this can make them you
could also show them some kind of testimonials in this stage from politte
previous clients that you've worked with now the final thing that we want to do
is actually go for the clothes and I always like to think there's there's no
real hard clothes in social marketing or in in SML a it's just
simply about making sure that person is ready to buy if you've built enough
trust in the discovery stage if you've conveyed enough value in the
presentation stage then the person isn't going to need a clothes all you need to
simply ask them is do you think I understand the problems you're facing as
a business yes and are you ready to take the next step
yes okay great you've got a couple of yeses you can even ask them do you think
I have the skills needed to help you solve these problems yes and you simply
then state your price okay I would always recommend you charging a service
charge a fixed service charge for your clients when you're first starting out
over around 500 to 1,000 dollars okay or 500 to 1,000 pounds you don't want to
get greedy when you're first starting out if you're out aim for around the
thousand pound mark you're gonna be you're gonna be pretty good okay right
when you're first starting a business getting paid 1000 pounds for anything is
gonna feel great okay you do not want to be overcharging I see so many people
that are going in like two five ten thousand their first client you don't
have any reputation you don't have existing testimonials don't get greedy
wait for that further down the line when you're actually somebody or value go in
with a modest price and then always always always if your core offer is
advertising then make sure you state the budget as well you don't want the client
to think that they're advertising spend is included within your service job so
for example you could say something like so a service charge for our Facebook
account service it's 1,000 pounds per month and I'll expect you to spend a
thousand pounds a month on advertising as well okay so on to step four this is
the step that most people are scared of when they're first starting out is how
to get results for your clients and I'm gonna be using Facebook as an example
because that's still my call service and I want you to know that when I first
launched my agency I was terrified because I had no clue how to run
Facebook ads like no clue whatsoever in fact I don't recommend you doing this
but when I saw my first client I still had no clue and Richard Branson has this
quote he says if you ever get all four tunity and you don't know how to fulfill
it say yes and worry about it afterwards or teach yourself afterwards or
something along them lines and that's exactly what I did I tested I ran goog I
looked on Google I watch youtube videos I literally just immerse myself in
Facebook ads until I became amazed and I learned very very quickly you
should be surprised how quickly you can learn a new skill and by the way if you
want to offer Facebook answers you'll call service which I would recommend
then click the link above shameless plug I've got a full video which teaches you
from a to Zed how to start running Facebook ads today literally everything
nothing left unturned okay we cover how to set up your business manager how to
start running ads what kind of creatives you should use so make sure you go check
out that video after this but kind of I'll break down a basic Facebook ad
strategy for you if you aren't using that the first thing you want to do is
kind of get lowest hanging fruit okay pick the lowest hanging fruit you want
to use the information that we've learned in the discovery stage of our
meeting what client what services cell what what don't say well what products
so well what that don't so well and why okay and we want to set up retargeting
adverts straightaway retargeting adverts essentially adverts which are
retargeting people who are already visiting our potential clients website
these are the people who are most likely to purchase okay it's like if we go on a
Mike and we look at a pair of trainers we go on Facebook and all of a sudden
Facebook has stalked us and that same pair trainers looking ass and the
evening we remembered that we were going to buy them and we then go and purchase
them that's what we want to do and we want to start making our clients money
from day one because it means that we look really good and it gives us a lot
more scope when it comes to IQ testing and it allows us to that allows us to
make mistakes with the rest of our strategy so we can test a lot more again
following suit with getting the lowest-hanging through we then want to
run cold adverts to the best selling products we want to find the product or
the services which are best selling and we ask our client which they are we
start running ads to those products or services again so we know that we can
get in quick return on investment for our clients now once we've done that we
can spend the rest of our budget on the really cold stuff we can try and sell
the products or service which aren't selling so well the ones that the client
really wants to focus on but only after we've picked the lowest hanging fruit
and we're already getting return on investment because it gives us a lot
more wiggle room as I said though guys it's really hard for me to really
explain in depth how to get results for your client right now so make sure you
go check out that other video where I'm gonna give you a lot more context on
Facebook ads and how to use them for your clients so there we have it that's
I think this is gone over 15 minutes be honest so apologies it's really hard
to get it all into one video but I wanted to create a kind of short fire
content those you that don't have all the time in the world right now but an
SMMA is an incredibly lucrative business model
SMMA in general or just the only digital marketing agency I only use the
term SMMA that's what people widely recognized it's incredibly scalable as
well you can easily be earning six figures or multiple six figures just on
your own as a full-time person but then at that stage you're making enough
revenue to warrant hiring an adze person who can fulfill all of your services for
you or hiring somebody to fulfill whatever digital marketing service you
are offering and then you can focus on just building the business and this
where may can be scaled up to seven figures if you have the willpower to
succeed but it's not easy it's not a get-rich-quick scheme it's not something
which you're just gonna start today and be making six figures in a couple of
weeks time you're gonna have to graft you're gonna have to make sure you put
in the time and you're gonna have to make sure over everything you stick to
your initial sales targets when you first start off that you say to yourself
hey look I'm gonna reach out to ten or twenty new companies per day and you do
that until you hit the revenue point that you want to reach so guys I'm going
round up this video because I'm conscious that we've really kind of gone
on today and I hope that you I hope that we've linked up all these other videos
which which you can check out on social media marketing those so many other on
my channel I invite you over to the channel to check out my content I pride
myself on giving more away for free than other people have you pay for so yeah I
think that's it thank you so much for watching and I will see you all very
very soon chit