- As you may know, marketing and promoting a book
is a never-ending battle to get your books
much-needed attention and sales.
You can invest in Facebook, Amazon Marketing Services,
or Google Ads, but that can be rather costly.
Worse yet, if you don't know what you're doing,
you can end up broke before long.
What if I can show you a way
that Amazon promotes your book for free?
Imagine only having to publish your book,
keyword optimize it, and categorize it appropriately
to get that free Amazon book promotion.
It's easier than you know,
and I'll share the five free Amazon book promotions
and how to promote your book with no money, stay tuned.
(upbeat music)
Welcome to Self Publishing with Dale,
where you'll learn tips and strategies
for publishing your own books.
What are your preferred methods for marketing
and promoting your books?
Do you have a good go-to resource book,
promotion on a dime?
Drop me your comments, and I'd love to hear from you.
Speaking of book marketing and promoting,
do you know the integral steps
to launching your first book?
Furthermore, if I could kick you a few additional tips
you could use for getting your books in more hands,
would you want it?
To get a step-by-step action plan
for a bestseller book launch,
head over to selfpublishingwithdale.com/checklist.
As I've shared previously in the YouTube video series,
"How to Choose the Right Categories
"for Increasing Book Sales,"
all Kindle and print books have
up to 10 browse paths or categories.
Sure, you only get to see three best-ranking categories
in your book's product details,
but it can still be featured in 10 different niches.
But it doesn't have to end there.
First, reach out to Amazon, KDP, or CreateSpace respectively
to request the browse paths relevant to your publication.
You can access the request for KDP in your dashboard
at the Contact Us link.
Also, you can reach CreateSpace through your dashboard
or at info2@createspace.com.
With that understood, how exactly is Amazon
going to promote your book for free?
Is this simply a myth,
or can self publishers actually get
free book promotion on Amazon?
Amazon has five unique features and categories
that not many people are addressing.
One, New Releases.
This category's devoted to the bestselling books
within the first 30 days of release.
The New Release feature gives new books a fighting chance.
Where established books dominate the top
of the bestseller charts,
the New Release category allows space
for the new books to get some attention.
Two, New and Noteworthy Kindle eBooks.
The New and Noteworthy Kindle eBooks
is like the New Release categories,
except it extends to 90 days instead of just 30 days.
However, your book needs to perform really well
in the first 30 days in order to even break
into this elite category.
You'll have to sell quite a few copies per day consistently
in order to get into the New and Noteworthy
Kindle eBooks category.
Goes without saying, this category is only for Kindle eBooks
and not print books.
Three, Most Wished For.
If you've ever been on Amazon long enough,
you'll notice you can set up a Wish List.
That way, if you find a product you like
and you wanna bookmark or share it,
then you select the Wish List option.
So if your audience places your print book
into their Wish List enough,
you can start ranking in the Most Wished For section
for your niche.
But it doesn't end there for special categories
or free advertising for your books.
Four, Gift Ideas.
Though not available for all niches,
Gift Ideas is available commonly for niches
like children's print books, art sketchbooks, and more.
This category's especially nice around the holiday season.
From what I can tell, the Gift Ideas category
is Amazon's suggestions based on your book's relevancy
in your category.
If you're getting quite a few buys,
have the right keywords and categories,
then chances are likely Amazon will categorize your book
in Gift Ideas.
Five, Also Boughts and Frequently Bought Together.
These two features are pretty much the same
except Amazon features them in different spots.
Commonly referred to as Also Boughts by industry insiders,
Amazon has a section labeled
Customers Who Bought This Item Also Bought.
This gives you a chance to be featured
on related and relevant products within your niche.
If a customer buys one book in your niche
and then your book at the same time,
then this triggers the Also Bought feature.
Likewise, the Frequently Bought Together feature
is available for print books on Amazon.
Similar to the Also Boughts mentioned before,
when customers buy your print book
along with a related book in your niche,
Amazon will display this on your product page.
These two features and Also Boughts
and Frequently Bought Together
are a great way to see exactly
what the buying audience craves most.
For instance, if your book is positioned
next to a competitor's book,
then you may want to use that as a suggestion
on what to write or publish next.
I don't mean you should plagiarize content,
more so get inspiration on the direction
of your next publication release.
What do you think
about these five unique Amazon features?
Have you seen them before?
And has your book graced any of these categories?
In the meantime, if you like today's content,
then share it with someone else who would enjoy it, too.
'Til later, it's been Self Publishing with Dale,
and I'll catch you soon.