as an entrepreneur being busy on the go provides some challenges from running a storefront to
creating products the one thing you need to help maximize your business effort and time
is a point-of-sale solution which in turns gives you the ability to be creative in your passion and
the best way to accomplish this is now available by paypal called paypal zettle who is a sponsor of
this video this point of sale solution allows you to be flexible by accepting payments in store and
online and today we take you inside and meet with francisco who is the owner of philosopher brand
and he's been a barber in las vegas over the last 12 years he started cutting hair out of his
backyard and he quickly grew a customer base and from that chair he came up with an idea to create
a chicano luxury brand that includes razors shaving creams and apparel but to transition
from a service-based business to an e-commerce product brand has been a journey and he shares
some of those lessons that he's learned along the way in hope of inspiring others to expand their
physical storefront into an e-commerce operation and what is the goal of a philoso and your career
that you have well to be honest man if i'm being 100 perfectly honest between you and i and the
rest of the world i want filoso uh to take me out of the barbican uh i love my i've always had this
dream as a kid that i wanted to have a brand all over the world and i know cutting being behind the
chair 40 hours a week um it's just not sustainable and it is it is very hard to to scale up a service
business if you're not thinking about how are you going to scale up the product side right
exactly because i have to physically be here you know where that little blue box is just it's
just a physical item i don't it doesn't have any feelings you know it doesn't talk and you could
just scale it you know what i mean no it makes sense and that's why it is key that that out the
gate you know business owners are thinking about how they're going to scale that product line from
a physical location to an online one right exactly bro exactly what are some major like marketing and
like some some major marketing keys that you found over the last few months since
launching a product that have helped sell more products uh email marketing i took your advice
email marketing bro we did a email blast of just about 40 uh uh barber supply stores
four or five converted so you're seeing some success in the most like traditional ways
right a lot of people are like yo email what the hell what's email bro email man email you guys
i know it's 2021 but email marketing works it's crazy and then and the beauty about it is that
you see your your opening rate right you see how many people actually open up your thing
so they're interested you know you just got to keep hitting them so francisco what do you
think of the potential that paypal zettle has for small business owners man i think it's huge bro i
think specifically for like right now i feel like barbering is in a gold rush right everyone wants
to you know create like not only are they like just making money behind the chair they want to
make money you know with an online platform so by us creating an online platform you know creating
content and linking our uh our products to our instagram content um i think it's phenomenal
because then now once people order something immediately they can just we can just ship
it from our fulfillment center so it helps bridge that gap between the in person and online so yeah
exactly bro like you know your clients already love you right so of course they're going to
support you they come they come to you to cut their hair so if they want to order a shampoo
and you don't have it in stock because you know you only have this small little little booth
that you write here you know you could have an entire warehouse where they could just hit click
order from you know your on either your website or either from your um from your instagram and boom
that's it you know now that you heard a little bit about paypal zettle let's take you inside of the
unboxing of this product as we review it for the very first time we'll be discussing some of the
features and benefits to this point of sale system to help bring some clarity as to how you can use
it for your business one of the things you'll receive in this point of sale system is an emv
ready chip and pin card reader now this allows for touchless transactions from phones or cards
this card reader has a sleek and tamper-proof design with safe data encryption and it's all
backed by paypal's reliable security systems the mount gives you the flexibility to secure it to
your table and while mounted it can also be charging or you can unclip it if needed
as it all connects via bluetooth to your mobile devices so you can easily take this anywhere
they also included a receipt printer that includes receipt paper to get you started
in the box you will also find a stand to mount a tablet and this tablet is super sturdy and
secures your device through a mounting screw you can customize your point of sale system to the
links in the description to truly make it work for your business now with the tablet set up you're
able to ring customers to the paypal zettle app now this app was super simple to get started with
to use the system download the paypal xeno app from the app store now if you have an existing
paypal account it was super fast and convenient to get started with but if you don't have one simply
create it and once you log in it will prompt you to upload product information as well as
pictures and price points in minutes you can begin selling your products i was super impressed by the
speed and the convenience of this app when using the system and reader you can easily
conduct contactless payments via cards paypal and vedmo through the use of qr codes it also accepts
apple pay samsung pay and google pay so regardless of whether you're selling in-store and checking
people out with the mobile scanner or selling at an event and only have your phone all the products
that you upload to your account are automatically synced across other devices so you can easily sell
from anywhere the best part about this platform is that there are no long-term commitments
and there is easy and transparent pricing in addition to this it also connects to major
ecommerce platforms which allow you to keep track of inventory whether you're selling online or in
person this platform truly is your partner for both online and in-store payments like francisco
mentioned it's key that entrepreneurs have the data and analytics that they need in order to make
the right decisions on where things are converting both in person and online and that's the reason
why we were excited to partner with paypal on the rollout of the paypal zettle system as it not only
provides you with a solution to checking customers out and capturing payment it also provides you
with the metrics and the resources that you need to grow your brand overall i hope you guys enjoyed
this video and we're able to take away some key lessons to help grow your operations if you're a
new visitor to this channel make sure you hit the subscribe button and turn on those post
notification bells to be alerted a future video drops on this channel our mission is to bring
clarity to business and help entrepreneurs build brands that impact the world from the ground up
and huge shout outs to paypal for sponsoring this video and making this mission possible make sure
you guys check out the paypal zettle system which is going to be linked right down below you guys
can see the different offerings that they have because regardless of the size of your business
they're able to help provide a solution so if you guys are starting a brand or business leave
a comment down below so we can answer that in a future video and we'll see you guys in that one