Hey how’s it going everybody, this is your fearless and fanatical YouTube expert, Derral
Eves.
Now today we are actually going to have some fun, I’m going to bring on a guest, David
Walsh, he’s also a YouTube expert, has a great channel, you need to check it out.
We’re going to actually take some time and talk about audience development and how it
relates to YouTube.
Now this is really important, let me tell you why.
It’s because it all deals with subscribers and getting more subscribers to be views but
ultimately to turn them into fans because there’s a difference between subscribers
and fans.
If you are interested in this topic you’re going to definitely want to stay tuned.
DERRAL: Hey, welcome back everybody, now I have my friend and also fellow YouTube expert
from across the Pond
DAVID: Yes indeed.
DERRAL: My brother that’s overseas.
DAVID: Brother from another country.
DERRAL: We’ve got David Walsh from David Walsh Online, he’s going to join me today
and we are actually going to have a great discussion on how to build an audience of
superfans.
DAVID: Yes.
DERRAL: So what are some of the things, what would qualify a superfan verses a subscriber
and what does that actually do in building a channel and growing a channel?
DAVID: Okay, the difference between a subscriber and a superfan is; your subscribers will come
onto your channel ever so often if they have something they want to look up that they know
your channel deals with.
They’ll go to your channel and look it up.
Your superfan on the other hand, they are the ones who get out of bed first thing in
the morning, they go to your YouTube channel first thing before they’ve had breakfast
or even scrubbed their teeth.
And they are the ones looking to make sure that you have a video uploaded to your YouTube
channel.
DERRAL: So when I actually release video’s on Monday’s and also Thursday’s and sometimes
other days, I actually have what I call my 48 hour rule.
You’ll want to take note on this one.
DAVID: What’s that Derral?
What’s your 48 hour rule?
DERRAL: I will literally comment on every comment on that video that I just released.
And why would I do that within just 48 hours and not do it for the whole 5 months because
I get a lot of comments, guys, I really do.
Why would I do it for just those 48 hours on those video’s?
DAVID: Because that’s when you know your most avid fans or subscribers are looking
at your video because they’ve got the notice in their inbox to say, “You’ve uploaded
a new video.”
So they’re in there, “I’ve got to be first!”
Or whatever, or their disappointed that they are not first and they are putting second
or third or fourth or whatever type of thing.
DERRAL: You know and it can get really, I just did a video release just not too long
ago that I had over 3,000 comments in the first 48 hours.
That was, I had to put additional comments in and it took more time but it was very important
because I’m developing that community, which that community of super fans, they are the
ones that are actually going to take you to the next level and ultimately I want everyone
to understand this, this is very important for you to understand, it doesn’t matter
is you start with 5.
It doesn’t matter if you start with 10, you know the next thing that you do is engage
with them, you make your content good enough that they are like, “Hey man we like the
same things, you’ve got to check this out!”
Right?
DAVID: Yes absolutely, absolutely.
They are the ones who’ll actually come back and say, “I’ve never had a famous YouTuber
reply to me before!”
And they will stick with you for life.
DERRAL: Okay, so that’s one of the aspects.
Do you have any other tips to help foster that community?
This is about audience growth.
DAVID: One thing that I would do, for me what I do is consistency and I touched on it when
I said I didn’t upload a video, I missed a video upload.
But you have to be consistent.
Because those guys are there, they’re almost camping out on your channel waiting for you
to upload stuff so you have to deliver on a regular basis.
Whether it’s like you on a Monday or a Thursday or me on a Tuesday.
You have to be consistent and stick to that day.
Don’t just make 10 videos and upload them on a Saturday in two months.
Every week or whatever, every other day or whatever schedule you want to do.
DERRAL: I literally took some time off in the summer and I had a whole bunch of video’s
recorded and I took this little family vacation, because I needed to get away, right?
And jarhead, yeah, you know who we are talking about.
He’s like, “Hey did you die dude, what happened, why isn’t the videos out?”
It’s true though.
And yes jarhead, I did not die and I did respond to you, but I know you and I look forward
to your comments because sometimes I don’t know what you’re going to say and it’s
fun, I like to interact and it’s about that community and I would agree with you too that
consistency and content, consistency and communication.
Is there any other tips that you can think?
DAVID: For people starting out, and they’re going, “Well, you guys have like a hundred
bajillion subscribers.”
Well when you are starting out and you’ve got your two people and one is your dog and
one is your mother, and not only do you need to be consistent but you need to be persistent.
And that’s the thing I tell people, you need to be persistent and consistent, you
just keep at it, that you pick the day you upload your video, whether it’s once a week
or even once a month, just on a regular basis.
But just keep at it.
Because people will find you when you are giving them stuff that they’re looking for.
That’s a massive thing.
DERRAL: They will.
And I think the persistence, you being very persistent, is very important because honestly
I know a lot of people get frustrated and say, “I’m going to give up because I can
only get my friends to subscribe.
The thing that I would always do and this is another rule that I do.
You’ve got to do an analysis, you’ve got to look into the analytics, see if people
are watching it, see how you can get people a little bit more engaged.
And think about what video content would my target audience or my future target audience
like to watch and make that content.
And let’s say we have a thousand fans, and I think this is the superfans, that can translate
actually into a lot of money.
What would you do?
How would you translate that into money?
Because ultimately when a superfan is engaged with you they want more, what can you give
them?
Or how do you actually take it to monetization, making money off of YouTube?
DAVID: Yeah, there’s a number of ways if you have the technical skills and the know
how, you can get them onto your own website.
If you don’t, then offer them something like T-shirts or some sort of apparel that
is got your branding or your catch phrase or something like that on there.
So, there are a number of ways you can do it, if you’ve got a book then youhoo, you
can actually become number one with your YouTube channel.
And a guy in the UK did it recently with his subscribers where he went straight in released
his book, straight in Amazon #1.
DERRAL: Yeah and I think it’s important to understand, what does your superfans actually
want?
And provide that for them and you can test that out too, you can say, “Hey, you know
I’m thinking about doing a T-shirt, what type of T-shirt should I do?
Let them vote on it.
DAVID: Exactly, and you get more engagement with your fans in that respect because they
are the ones that are actually contributing to the T-shirt.
DERRAL: So they are the ones that are going to be lining up to buy it.
DAVID: I love this catch phrase of yours, put that on a T-shirt or put this picture
of you on the T-shirt.
And when that T-shirt then comes out, they’re the ones that are not only going to buy but
10 of them because they are going to give them to their family for Christmas.
But they will also tell all their friends on Facebook, Twitter and everywhere else that
they are the ones that contributed to that particular T-shirt.
DERRAL: Just make sure that you get my size that’s Double X, just to let you know.
Well anyway, we’ve taken enough time, this is a discussion that we could probably have
forever.
Look for future videos but make sure you take time, check out David, he’s super smart.
You might see some redundancy through our channels but he has an accent, I don’t,
well, “Do I have an accent?”
DAVID: Yes.
DERRAL: But anyway, take time, check him out, he’s super awesome, good friend of mine.
It’s at YouTube.com/davidwalshonline and make sure you look at a couple of his video’s
and hit that subscribe button.
And for those that are watching right now, it’s been a very long video but I would
like to know Your tips.
What would you actually suggest for other people, maybe stuff that we missed out.
Put those suggestions in the comments below and make sure you take time and hit this little
subscribe button right here.
See this subscribe button?
DAVID: That one right there?
DERRAL: Yeah, look how big it is.
DAVID: Right there?
DERRAL: Yeah, Yeah.
DAVID: That’s a nice size.
DERRAL: It’s a nice size?
DAVID: It’s a very nice size.
DERRAL: I’ll tell you what, I’m going to show you a bigger size.
DAVID: A bigger size?
DERRAL: Now this is a subscribe button!
DAVID: Subscribe!