Hey everyone, it’s Jessica with Oberlo, and today we’ll talk about how you can sell
products as quickly as possible, using 3 proven marketing tactics.
Done right, each of these tactics has the potential to make you sales — fast.
Method 1: Promote your products in online groups and forums.
Online group and forums are great places to engage with customers on a personal level.
Plus, 20% of Americans recommend their favorite products in forums.
What’s more, around 33% of marketers choose to market their brands on forums to reach
a bigger audience within a specific niche.
Bottom-line?
These places present a great opportunity to get your products out there and in front of
the people who will be most interested in them.
They’re also great for testing new products to see if they resonate with your market.
So, how can you use forums and groups to sell products?
Well, you can market your products in an existing forum or Facebook group in your niche.
But remember: The first rule of online marketing is to never spam people.
So, if you choose to promote your product in an existing forum or Facebook group, go
easy on the self-promotion.
In these groups, relationships come first, and sales come later.
But, if you want to sell products fast, start by promoting them in existing Facebook buy-and-sell
groups.
For best results, you’ll want to focus your efforts on higher quality buy-and-sell groups.
How?
First, try to find groups that are active, and without too much spam.
Do some research: How many members are in the group?
How often are people posting, and how much engagement do the posts get?
If the group seems like a good bet, look at what types of posts perform the best.
Then, you can incorporate those winning elements into your own posts.
Also, make sure to read any group rules before sharing promotional posts to avoid getting
banned from the group.
This is a strategy that can get you sales fast, but it’s also a strategy that can
work well over time.
So, don’t spam the group all at once.
Instead, try to build good relationships by engaging with other people’s posts.
One last tip...
Once you find groups that work for you, create a spreadsheet to track your activity and hone
in on what works.
For more help on how to sell products using groups and forums, check out the link in the
description!
How to sell products quickly, Method 2: Facebook Ads
Whoever your target market is, you can almost guarantee they’re on Facebook.
Why?
Because Facebook has more than 1.55 billion monthly active users.
And most of those users check their Facebook page multiple times per day.
But that’s not even the best part.
Facebook’s true power lies in its ability to target your ideal customer.
People share so many details of their lives on Facebook that you can create super specific
ad campaigns just for them.
You can target demographics, interests, and behaviours.
Let me give you a quick example.
Say you sell cycling accessories for road racing enthusiasts.
You don’t just have to target men or women in their 20’s.
You could target men between 22 and 27 years old, who live in California, have a strong
interest in road bicycle racing, and particularly like other cycle brands like Specialized and
Trek.
This is powerful stuff.
To take advantage of it, however, you need to know exactly who your target customer is.
That way, you’ll be able to cut through the noise and reach them with well-designed
Facebook ads.
This marketing method can drive immediate results.
Just make sure you set your campaign objective to Conversions, Store Visits, or Catalog Sales.
Now, let’s run through the four key elements of a winning Facebook ad.
The first element, as we’ve mentioned, is your audience.
And, remember, the key is to be specific.
The second is your offer.
Gary Halbert, one of the best advertisers in history, said:
“Strong copy will not overcome a weak offer but…in many cases, a strong offer will succeed
in spite of weak copy written by marketing morons.”
Bottom-line?
People love to buy stuff, but they hate to be sold to.
So, try to set up a truly compelling offer.
For instance, ‘15% off dog-themed t-shirts!’ isn’t a bad offer.
But it’s not as memorable as, “Every purchase of this t-shirt feeds 5 shelter dogs for a
week!”
To get ideas for great offers, check out your competitors, see what’s working, and then
up the ante!
Okay...
The third element of a great Facebook ad?
Compelling copy.
Copywriting refers to the type of writing designed to get people to take some sort of
action.
This action could be anything from signing up to your email list to buying your product.
Good copywriting focuses on on the benefits of your product, and not just the features.
Let me explain with an example.
When the iPod came out, the main feature was that it could hold 1GB of MP3’s.
But at the time, that spec didn’t mean much to the average customer.
So instead, Apple described the iPod as: “1,000 songs in your pocket.”
Way more compelling, right?
The last make-or-break component of your Facebook ad?
The image.
It’s crucial that you get this right.
Why?
Because images account for 75-90% of Facebook advertising performance.
If possible, include a model using your product.
Pictures with human faces are 38% more likely to receive engagement than photos with no
faces.
Just make sure the model is relatable and looks like your target customer.
For more tips on how to sell products with a killer Facebook ad image, we’ve linked
to an in-depth guide in the description below.
Alright, our last method for selling products quickly, is Method 3: partner with micro-influencers.
Instagram has reached a massive 800 million active users.
What’s more, 70% of Instagram users actually want to consume content from brands.
This is awesome for ecommerce entrepreneurs.
So, how do harness the power of Instagram?
Well, one way is to partner with micro-influencers.
You see, influencers aren’t just celebrities or famous YouTubers — an influencer is anyone
with a relatively large following in a particular niche.
Micro-influencers are a great option if you’re just starting out for three reasons...
First, micro-influencers often have high levels of engagement.
Both HelloSociety and Markerly found that influencers who have between 1,000 to 100,000
followers have better engagement than influencers with massive followings.
Second, micro-influencers are more accessible.
If you reach out to a selection of micro-influencers in your niche, there’s a good chance you’ll
hear back quickly.
Larger influencers, on the other hand, will most likely have personal assistants, or managers
you have to get through first.
Finally, micro-influencers charge much less — if anything at all.
Influence.co found that micro-influencers with 2,000 to 100,000 followers charge, on
average, between $137 and $258 per Instagram post.
This is significantly less than many larger influencers.
What’s more, you might not need to pay them at all…
Plenty of micro-influencers are happy to promote your product if you simply give them the product
for free, and provide a discount code they can give to their audience.
You just need to find the right influencers in your niche.
But, this can be tricky.
Make sure you do your research before reaching out to anyone.
Try to find accounts with at least a few thousand followers, and relatively high engagement.
If they’ve promoted products before, see how well those posts did.
You can also check the comments of those promotional posts to see how many people are talking about
the product.
If an influencer has repeatedly promoted the same brands, that’s a good sign that the
promotions are working.
And, one more thing.
Before reaching out to an influencer, make sure you’ve created a compelling offer that’s
beneficial to them, and to their audience.
Ask yourself, what’s in it for them?
For more tips on influencer marketing, watch our guide on Instagram Influencer marketing.
Okay, that bring us to the end of our video
on how to sell products fast!
Once again, there’s no silver bullet in marketing.
So, whichever method you choose first, you still need to put in some work!
Have you tried any of these methods?
Which one do you recommend to new dropshippers?
Let us know in the comments below!
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Until next time, learn often, market better and sell more.