- You see, one of the most important things
I've learnt in my business
is to make an offer they can't refuse.
See, price is only an issue in the absence of value.
One of the things that you got to do,
you got to let people know.
They can't say no to your offer.
Well, in my case, if they say no to my offer,
they know what's going to happen.
Send one of my guys to their house with a baseball bat
teach them a lesson what it means to say no
to Don Corleone.
Always remember when a consumer is making a buying decision,
they've got a mental scale in their minds.
Do I want to buy this or do I not want to buy this?
It's price versus value, price versus value.
If the value is great enough, they have no problem
paying their price.
But price is always going to be an issue
if you don't offer enough value.
So today I'm going to teach you the seven traits
of an irresistible offer.
Trait number one, it has to be easy to understand.
You don't want your offer to be very confusing.
Oh, you get this, you get this and you get that
a bunch of stuff it's very, very confusing.
It's usually a single idea.
One single simple idea that consumer would understand.
Let me give an example.
If I was to ask you, okay, give me 50 bucks.
You're like, why should I give you 50 bucks?
Oh, because I'm a nice person, I make videos, I teach you,
you get value, give me 50 bucks.
I don't get it.
I'm not going to give you $50 it's very confusing,
its a lot of different things.
But if I was to say to you that give me $50
I'm going to give you $100 in return, no gimmick.
Real 100 dollar give me 50 bucks
I'll give you 100 bucks, no gimmick.
You see it's a very simple proposition,
you want your offer,
you want your proposition to be very simple,
very easy to understand, and very easy to say yes to.
Irresistible offer trait number two, you want your offer
to be highly desirable.
People don't buy what they need, they buy what they want.
And usually we either buy something to avoid pain
or to gain pleasure.
To avoid pain, meaning that there's a problem
that we have or multiple problems that we have,
how is your product or service going to solve me this problem?
Right?
Not just a thing but how is this going to help me
to ease my concern, to ease my stress or to gain pleasure
giving me something that I've been wanting for a long time.
So an offer is only truly irresistible,
not from our perspective,
but from the consumers perspective.
Trait number three high perceived value.
Now what do I mean by high perceived value?
It's what it's valuable to the consumers.
I remember many years ago, I saw these eBooks offers
on ClickBank that they offer,
a hundred eBooks for only a few dollars.
It's a lot of stuff, it's just stuff.
It's just information,
but it doesn't have high perceived value to the consumers.
So yeah, the value is high,
but it's not high perceived value to the consumers.
So when your offer only has value
but not high perceived value, from the consumer perspective,
that is not good, that is not irresistible.
Assuming your idea is very, very clear,
assuming it's highly desirable,
assuming it has high perceived value.
Trait number four, it has to be easy to get,
because you have all those things,
but it takes many, many steps or very hard for the customers
to say yes, or to buy or to take action.
Now you have a sales prevention vehicle there.
That doesn't work that's not irresistible.
Imagine I'm ready to buy.
You have to have me fill out a 10 page thing
and then I got to go to this website,
and I got to put in an envelope
and I got to send it back to you.
That's not easy to buy, even though I want it I like it
that's not irresistible.
Trait number five, it has to be believable and credible.
You heard of the saying before,
it sounds too good to be true.
So sometimes when you're making an irresistible offer
the consumers think oh it sounds too good to be true.
No different than I was asking you.
" Hey, give me 50 bucks. I'll give you 100"
Oh, what's the catch?
Why would you want to do that?
That doesn't sound right.
So that's not very believable, and it's not very credible.
So whenever you're making an irresistible offer,
one of the very smart things that you could do
is to give them a reason
why you're giving them such a good deal.
Why are you giving them such a compelling offer?
Maybe because this is new product.
You're trying to gather customers,
you're trying to get testimonials,
or maybe you have too much inventory.
That's why you give them a discount, or maybe
because you want to build a trust.
Tell them that so now they know okay
this is why you're giving me a good deal.
This is why this is so compelling.
Alright, I'll take advantage of that.
Trait number six, low risk or no risk.
You see this on TV, infomercials,
30-day money back guarantee, 60-day money back guarantee,
90-day money back guarantee.
Because the consumer is thinking,
well, what if I don't like it?
What if this product doesn't perform
the way that you say it would?
What about this?
What about that?
I don't want to lose money.
I don't want to make a mistake.
I don't want to make a mistake in front of my family
then I look really stupid.
So how could you reduce or better yet eliminate
the risk for the consumers when they want the offer
and it's easy to buy and it's credible,
and you're taking away the risk?
Now it's very, very easy for them to say yes.
Trait number seven, urgency.
Now you just need to give them a reason why they need to buy
right now because people procrastinate.
If you don't give them a reason why they need
to buy right now, they won't buy
because people don't like risk.
People don't like to make decisions.
Most people are not action takers, right?
They delay again and again and again,
sometime or maybe I'll get in the future,
guess what that never happens.
So give them a reason why they need to buy this right now.
Now it could be a limited time offer
meaning this offer is only available during this time.
That's a good reason.
Or it can be limited quantity.
If that's true, you only have so many of these units
available for purchase, tell them that
or maybe it's limited time bonus,
that in order to get the bonuses you have to buy within
this period of time, why you need to buy now,
or maybe it's a limited time discount
in order to get this special price, preferred pricing
You need to take action before this deadline.
Or maybe it's only the first 50 100 150 people will get
this afterwards then people won't get that bonus anymore.
There's so many ways you could do this.
But the bottom line is if you don't give them a reason
to act now they won't act and that's how ...
You make them an offer they can't refuse.
- Dan's a force of nature.
- He's improved arguably millions of lives
where they can provide themselves with more money.
His materials are great.
Excellent into the top of his game.
- Everything he says has a purpose,
and everything he does is done with heart.
- What I've seen from Sifu Dan Lok,
I didn't see it from anyone else.
He've done it.
He's been there and he's still doing it.
- Because of Dan Lok, my revenue went 30% up.
- I actually get like a clearer picture
of how I should run my business.
I can feel it that he really, truly
do want to help his students
- Start taking hold of more advanced strategies
on building our brand, creating content,
leveling up our team.
- In an environment where I could actually
be around people that we were going to support that,
encourage that and hold me to a higher standard.
- Dan is a great mentor to get you
not only in the right frame of mind, but then to give you
the know how the tools, the skills to get there.
- If you will just follow his advice, go step by step
according to his blueprint,
you will achieve results more than you can imagine about.