Today I'm going to talk about the five free Google resources that every Shopify store
owner or a small business owner should definitely know about.
Hi, I'm Clarice Lin ROI doctor who helps small businesses and online stores get more sales
and customers by getting on Google and YouTube page one.
Today I'm going to talk about the five free Google resource that's very critical and important
for you as a Shopify store owner, or if you're just a small business owner should definitely
know about.
So tool number one, Google Search Console.
Google Search Console is formerly known as the Google Webmaster Tools.
And this is the tool that's going to help you optimize your store's presence or your
website's presence on Google.
Ny installing this tool is going to help you know, how are users Google users searching
on Google?
What keywords are they typing into the search engine, and how they click on the search results
to eventually arrive on your store.
So this is very important.
By having that tool is your communication tool with Google because you can't call up
Google and ask them why is your store not found on Google.
So by installing this tool, it allows you to inform Google that you have a store, these
are the products that you have, these are the pages that you have, and they should have
it on their system, so they should be able to show it on search results, if it's what
the Google users are searching for.
This tool is very easy to set up, you just need to sign up set up an account with your
Google tool, or Google email address.
And then after that, you can verify that you own the store domain, you key it in, you verify
that you are the store owner, and then you'll be able to get all this data directly from
Google onto Search Console, so there'll be reports for you to look at.
For more specific details on how to set it up, I have another video right here that you
can check it out.
So go and check it out how to get your Shopify store on Google search.
So check out that video for step by steps on that.
I'm not going to go into that in this video.
Tool number two, Google Analytics.
That's my favorite tool, absolute favorite.
If you have an online presence, like an online website, or you have a Shopify store, WooCommerce
store, whatever, then you definitely want to install this free tool.
There are many other analytics tools as well.
But basically what this tool has helping you is to help you to understand how are visitors
finding out about your store, how do they arrive about your store?
If you are running a campaign or promotion with influencers from Instagram, is it helping
to drive traffic or website visitors to your store?
Or if these visitors are coming to your store, which pages are they visiting, which products
are they looking at specifically, which is the top product that they view.
And if they are checking out, if they drop out during the checkout process, so allows
you to see, get so much insights into it, you can understand your users behavior.
And if you are targeting or if you're targeting a specific location for running an ad, let's
say you're running an ad campaign, could be a Facebook ad campaign, Google ad campaign
targeting customers potentially from the United States or from London, you'll be able to see
if it's effective, if these people are coming onto your store through the money that you
spent on this marketing campaigns.
And you can see whether your money is worthwhile, because you'll be able to see what pages or
what products are all this visitors looking at.
So it helps you to know whether all your marketing budget that you have put into advertising
campaign if it's working properly, or if it's what you have planned.
So this is very important.
So this tool is the number one tool for that.
I highly recommend anybody else to install this tool.
So what you basically need is you as usual, you need to go to Google Analytics, account
set up, and then you can, Okay, I'm going to show a screenshot right here.
This is the page you look at.
And then you sign up for an account using a Gmail address, of course.
And then you need to generate a little JavaScript code piece of little code that you can put
on your website.
You can also use Google Tag Manager, if you like to use that as a portal like a central
communicator where you can put the code there and then you inject it to your website.
So that's going to start helping you to track, you know how are visitors coming to your website,
what are the pages that they look at?
Basically, it tells you how shoppers or browsers are behaving on your store.
So you will have a clearer idea of what to do next, where to improve and which are the
areas that you should take spend more time and effort on so you close more sales.
So do definitely install this tool if you haven't.
Tool number three, Google My Business tool.
Google My Business tool is, if you are a Shopify store owner and you're planning to open a
store a physical store somewhere, then this is the tool just for you.
So Google my business basically allows small business owners to have their presence on
Google Maps.
If you want to make sure that local customers will be able to find your store, they will
be able to know of this address and how to get there.
What time is your closing hours, opening hours, then this is the tool you need to set up,
you'll need a Gmail address, which basically means like, if you sign up for like a Google
business account, you can also convert your email address into a G suite address.
And then you can use it to sign up for a Google My Business account, you put in your address,
verify that you have a local presence there.
In some cases, they might need you to take a picture of your store presence with your
signage, confirm that you're a legit business, then once that's confirmed, then you can be
found on Google Maps.
And then if you have local reviews, your local customers putting reviews there, that's going
to help to boost your store's presence.
So if someone is searching for a specific type of products near me, then that's going
to suface your store, if you have your account set up on Google My Business.
So if you're planning to have a physical presence, then go and check out Google My Business,
this is where it is I'm going to put a screenshot right here on how it looks like.
And I'm going to also put the resource on where you can sign up down in the description
and pinned comments below.
So do check it out.
Fourth tool that you need is Google Merchant Center.
If you have a Google Merchant Center account, then that's going to help your products get
on Google Shopping.
Google Shopping is a free feature or free service provided by Google.
So shoppers can browse online, Google is planning to compete with Amazon on, in the E commerce
market.
So they're providing this service now for free.
So before that, if you want to get on Google Shopping, you need to run Google Shopping
ads.
But now you don't have to, you can easily get your products listed there.
If you have a Google Merchant Center account set up, I have a video here on how you can
get the listing setup, so you can check out this video right here with the videos of step
by step process.
So you can check it out how it works, and the details.
So you can go through that.
But basically, with Google Merchant Center setup, it basically means your products will
be found on Google Shopping for free, not the sponsored ads at the top, the free parts,
as well as your images will also be found on image search.
Similarly, as well on Google search, the main search page itself, your products, and if
you have any reviews, and all the pricing will also show up with all the rich additional
information as well.
So that's going to help people understand that this is something that they can buy.
So you definitely want to set up Google Merchant Center.
So last, but not least, the fifth tool that I want to highlight is the Google AdWords.
You need this Google Adwords tool.
Even if you're not running, planning to run an ad yet or running in Google ads at first.
You need it because in order for your products to be shown, for free on the Google Shopping
tab, you need to set up a Google AdWords account so that this information is connected, you're
setting up the Google ecosystem infrastructure to allow this information flow of your business
and your products flow to Google AdWords as well.
So you need to set up an account and you can set it up easily through this video right
here.
I have the step by step process on how you can set up the entire ecosystem to get your
Shopify products listed for free on Google Shopping.
So you can see it right here, it's the same video that shows you how you can set up your
Google Merchant Center account.
So do check that out if you decide or should you decide to run Google Shopping ads, then
this is going to be extremely critical, it allows you to look at different keywords as
well on what are shoppers looking at, browsing, so you can decide or you have a better idea
on how much budget you can put in before running the AdWords.
So all this information will of course, be connected to your Google Analytics tool number
two that I mentioned, my favorite tool Google Analytics so all these tools can come together,
so you'll be able to have a clearer idea.
For example, if you want to know the cost per click that you're getting each visitor
to your store, how are they converting into conversions?
Is it worth it to add on more budget to run for a longer time, or to only show it to a
specific location that's going to help you to determine if your Google Shopping advertising
campaign is profitable or not.
That's all of this free tools that Google has provided for you.
That's Google Search Console, Google Analytics, Google My Business, Google Merchant Center,
and Google AdWords.
Now that you know, these are the tools that you need, you can go and check out all my
other videos which I showed that, these are critical tools that's going to boost your
sales and get more customers.
If you're looking for more tips on how to get your, how long does it take to get your
first sale on Shopify store, you can check out my video right here.
Also, if you're not getting any sales, so you can check out my video why you're not
getting any Shopify sales yet, right here so you can check it out.
So good luck with growing your Shopify store, get more sales in 2022.
If you need more help as well, you can also check out my website on how I can help Shopify
store owners get more sales so you can focus on your products and growing your business.
If you enjoyed this video and found it useful, give me a thumbs up, subscribe to my channel,
turn on the notification bell so you don't miss any of my future videos on how to get
your Shopify store to be found found on Google and YouTube page one.
And this is Clarice Lin, the ROI Doctor and I'll see you in the next video.
Bye bye