Three easy ways to boost your conversions.
We all want more traffic, more leads, more conversions.
And believe me,
I've tried just about every strategy out there.
The average conversion rate for all websites is about 2.35%.
But that number changes
depending on certain industries, platforms, users,
and other factors.
Like, what is a conversion?
Is a conversion to you
someone filling out a form field
or giving you the email address?
Or is a conversion someone buying a product
from your website,
which causes the number to change drastically?
The best performing websites can go as high as 11%.
Now, keep in mind, when they're doing 11%,
that's usually not someone making a purchase,
or if it is a purchase,
it's very targeted traffic to a specific landing pages.
And with so many websites
offering similar products and services to you,
how are you going to ensure
that your website stands out and actually converts?
Well, here are three simple and straightforward ways
to get you more conversions than you currently had before.
Strategy one, add a pop-up to your website.
According to Sumo, the average conversion rate
for all pop-ups is 3.09%.
You're probably thinking,
"Pop-up, Neil? No one likes pop-ups."
Well, they convert.
And I'm not telling you to put a pop-up
when someone first comes to your website.
The pop-up should be a exit pop-up.
So to clarify on that,
a exit pop-up is someone goes to your website,
they may browse around, and then eventually they leave.
If they're going to leave,
what do you have to lose
to offer them a last chance opportunity
to get that conversion through a pop-up?
They could just click the X button.
You have nothing to lose.
They're going to leave anyways.
But 3.09%, according to Sumo, will stay and convert.
That means you're going to get extra conversions
by just having a exit pop-up.
Do you want those extra conversions or do you not want them?
That's why you should have that last-ditch effort
which is called a exit pop-up.
Now, I don't want you to think about a exit pop-up
being spammy, or people hate it.
Instead, think about the offer.
If your exit pop-up is, "Give me your email,"
yeah, that's spammy and no one cares about that.
But if your exit pop-up adds so much value and
it's just like, "Wow, I'm going to get this free software,
free e-book, $10 off coupon,"
they're just like, "I'm getting a ton of value.
Why wouldn't I give you my information
or convert right then and there?"
See, that's a valuable exit pop-up.
Strategy two, add testimonials, reviews, and logos.
In an interview with ConversionXL,
growth marketing expert Angie S.,
sorry Angie, I couldn't pronounce your last name, said,
"If quality social proof buffers notable uncertainty,
get ready for some remarkable conversion impact,
in some cases up to 400% improvement."
We've seen massive conversion lifts
from having amazing reviews and testimonials.
Just think of it this way:
Have you ever gone to Amazon,
seen a product with little to no reviews
or bad reviews and bought that product?
Probably not.
But when someone has a thousand plus reviews
and they're over four and a half stars on average,
what do you do?
You're probably willing to buy,
especially if the price is good
and you're really looking for that product.
So reviews, testimonials,
money-back guarantees, free trials,
these all put people's mind at ease
because you're showing them,
"Hey, we know our product is so good,
we're willing to offer you the guarantees, the free trials,
the testimonials, the case studies, the reviews,
because this all puts your mind at ease."
And you don't just do this on your product page,
but you also do this throughout your checkout page.
So for example, I may have reviews
and people having all these ratings on the product page,
but when they're checking out,
I may also have a testimonial for that product
on that checkout page as well
which then helps convert more people into purchasing.
Strategy three, add a countdown timer.
Nothing like a little anxiety to drive urgency.
According to a study by ConversionXL,
one brand increased sales by 33%
by using a single limited time offer
with the countdown timer.
We found that when we use countdown timers,
we usually don't see 33% lift in conversions
but we usually see during the period
of that offer more than a 7% or 8% lift.
May not seem like a lot, but every little bit adds up.
You know, there's this British cycling coach
named Dave Brailsford,
and the way he said you win the Tour de France
or any bicycling tournament is you don't pedal faster,
you don't train harder because everyone does that.
That doesn't mean you shouldn't do that,
but that's not enough to win.
What he tells you
is you got to do all those little things to win.
So for example,
you may go out there and you may sleep really well
by getting a good mattress or a pillow
so that way you have more energy when you do your race.
Or you may make sure your helmet is aerodynamic,
or you may make sure
that your bicycle seat is more comfortable
so you can pedal harder longer.
These are all examples of how you win in the long run
by doing all those little things,
because they add up 1% here, another percent there,
2% there, 3% there,
it adds up and that's enough
to win and beat the competition.
That's what you need to do to get the edge.
Now, if you need help with your conversion optimization,
check out my ad agency, NP Digital.
If you like this video, like it, share it,
tell the people about it.
Thank you for watching.