(bright music)
- [Narrator] Serial entrepreneur and Shark Tank co-star,
Kevin O'Leary, knows plenty about how to pitch
your product or company.
After hearing thousands of pitches over the past decade,
O'Leary confidently states "There are three attributes
"that are present in every single pitch that gets funded.
"Not some of the time, all of the time."
Gearing up for your next pitch,
let's take a look at three things O'Leary says
your pitch needs to be successful.
Number one, keep it short.
"Be able to explain the opportunity in 90 seconds or less.
"60 seconds or less is even better.
"It has to be this is what I do.
"This is why it works
"and this is why it's a huge opportunity."
Number two, sell yourself.
O'Leary says "You have to be able to articulate
"why you are the best entrepreneur
"to execute on the business plan.
"Great ideas are a dime a dozen.
"Execution is really tough."
When he hears a great idea attached
to a not so great entrepreneur,
he immediately starts thinking of ways
to replace the entrepreneur.
"So the real challenge is if you have the execution skills,
"you have to explain that to the investor.
"I used to work at a competitor.
"I tried this three times in a row and failed
"and now I know what I have to do.
"I worked as an apprentice overseas to learn the business
"or some other thing that makes you special.
"That's the story.
"That's what makes you the right person."
Number three, know your numbers.
O'Leary says this one is a killer.
"I've seen the air sucked out of a room in a nanosecond
"when somebody doesn't have this one.
"You've gotta know your numbers cold.
"What's the size of the market?
"How fast is it growing?
"What's the breakeven analysis?
"What's your margin?
"If you don't have the answers,
"you deserve to burn in hell in perpetuity."
While he may have a flare for dramatics,
O'Leary insists "You get all three of these together,
"you get funded, always."
(bright music)