knowing how to use Facebook marketing like a pro is the difference between
making no drop shipping sales or making multi figures in profit through scaling
in this video I will show you in facebook business manager step by step
how exactly to set up these particular retargeting ads that will definitely
increase your products ales and also decrease your cost per conversion so
let's get into it
What is back hustlers! Welcome back to side hustle Academy a channel where we go through how to set
up additional income sources on the side so you can one day chase the lifestyle
not dollars if you're new to this channel then you may want to consider
clicking that subscribe button in that Bell button to join the notification
squad because videos are uploaded every single Wednesdays 4 p.m. Eastern
Standard Time so this very valuable piece of content that I'm about to show
you in a second is based on a consulting call that I had with a student and he's
Shopify dropshipping store which wasn't doing to that and and he's ads were not
too bad either however he didn't know how to retarget his audience properly to
drive those conversions to the next level before we jump into the recording
itself just to give you some context of the consulting call we're obviously in
he's facebook business manager account and we're going over how exactly to set
up retargeting ads or create audiences based on people who have interacted with
his video ads in the past so guys I hope you enjoy the value bombs in this video
and I'll see you on the other side you've already paid good money for
people to view these videos that means they've really engaged with your ads
does intense yeah so with retargeting they've already showed intent on your
products on top of that retargeting clicks are cheaper so you can drive your
cpc's down for like 10 cents a click that's how cheap you can get it but my
recommendation is because you've already set up you know video views I see you'd
see three second video views yes you want to create an ad set that targets
the people that have watched 50% of that video more so the people
that have actually sat here on the newsfeed to look at your website to look
at your video you know they're interested in the product you know
they're interested in the video so you want to serve these guys these certain
people that watch your video more ads more ads no you don't want to target
them with the same video you want to target them with a image about the bag
for example and they're like oh yeah I remember something I remember watching
this video I want to click onto the website now that's that's the thought
process right that's the psychology behind it so it's pretty simple to do
that that's let's click create create an ad if you never created this audience
before which I believe you have it you need to create a new custom audiences
button so not the drop-down menu you're gonna click this want to create the
audience yeah yeah that's it okay this correct oh this is this is the
juicy stuff that a lot of people don't get into I've never come across this so
from here you want to click engagement so all the way down updated yeah mmm-hmm
click that from here and you want to click video okay okay so in the
engagement field choose the type that you basically want to choose the type of
content you want to use to create your audience so for example people who
viewed at least 10 seconds I would say 50% on your video 50% at least 50% is
good yeah yeah now in the past I would say what how long has it been running
hot one month so 30 days yeah and just named this you know video views 50
percent yeah exactly go that's a lot of people to retarget here man oh shit oh
yeah you know that's that's a major waste of money you know like that's a
lot of people you can target what is this show resources okay so by the way
for this campaign to run efficiently you need to make sure that the third
campaign that you're currently running keeps on running okay so so instead of
killing this ad just leave this specific ad on and then credit is not creating so
this is gonna fill the retargeting campaign this retired in campaign it's
gonna get you much cheaper clicks I can if you're getting how much was it like a
dollar something per click you can be certain that the cost per clicks gonna
be driven below a dollar all right yeah so hit confirm this this actually that
result right there you see that's not from my latest ad said that you've been
seeing that's actually from there was one before that created this okay that
that particular ad is famous in a post that already you can also know you need
to reactivate it on you can also create like exactly what we were talking about
before with the exact targeting and create a video campaign so in the
objective instead of conversions would be video views does that make sense
because that way it's going to optimize the video views you're gonna waste less
money you're going to get more views and from those views you want to leverage it
and retarget those people who have watched 50% of that video and that will
drive traffic onto your website alright
yeah that's right so look keeps of strategy we can go through but this is
probably going to be the most effective so confirm that and I just want to
quickly go over the strategies that I was talking about so guys I hope you
enjoyed that snippet of the consulting core and percentage based interaction
and retargeting off that is incredible it has worked well for my shop fire
option store in my ads so there's no reason that it can't bear results for
you too some of you may already know that I preach over and over again that
video ads a king video is king in general so it's really important that
you don't waste your ad spend and that you're leveraging the pre-existing views
and interactions with video ads that you put up on Facebook and that will add
another layer or another found a to your funnel and a very strong
foundation to funnel through more traffic back to your store and make
those conversions and I know that the consulting call that snippet that you
just watched might be a little bit confusing but I had to obviously cut out
a lot of confidential details so all the necessary details are in there for you
to learn how to set up those ads and if you get confused just go back and watch
again and follow it step by step and you'll be able to set up those exact
same ads yourself to also guys if you're interested in a consulting call with me
just be worried that I will be traveling quite a lot at the end of this year at
the start of next year around the states and whatnot so just bear that in mind
but when I come back it will be business as always
so definitely hit me up if you're interested in a consulting call I'm
spots are limited however links down below if you're interested just a heads
up for those who are actually considering booking the first or second
few consulting calls with me that I do have quite a number of students at the
moment so therefore my time is stretched out and I'll need to compensate by
pushing up the prices of these consulting calls in the near future so
I'm able to still spend my quality time with a small handful of quality clients
and students anyway guys let me know how you go with this retargeting strategy
and if it's helped you in any way shape or form I give it a thumbs up and as
always guys thanks for watching and keep on hustling