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hey there in this lesson we are going to
show you on page SEO checker on page SEO
checker is for content that you already
have on your website and that can be
optimized in order to increase your
rankings the tool provides you with
ideas of how to modify pages that are
already bringing you traffic but have
potential to rank higher in search
results with a few adjustments let's
configure the tool first select your
target location choose wisely because
you won't be able to change the target
location once you're in the campaign
then the tool will automatically
recommend to import the pages and
keywords from the organic research
report and the position tracking tool
alternatively you can add the pages and
keywords you want to study you can do
this manually one by one from a
previously created CSV file or from your
Google search console account to be able
to import the pages and keywords from
your Google search console account you
need to connect it
thus SEMS will be able to provide you
with the page suggestions based on
clicks impressions and click-through
rate when importing from SEM rush
organic research you can adjust your
pages list by applying filter by
position volume and keywords number as
well as presence or absence of specific
words this will give you the possibility
to filter the pages by these parameters
at the second step you'll be asked to
choose a user agent name to crawl your
website they can be either an SEM our
spot or a Googlebot finally you can
schedule crawls to read collect ideas on
the overview page you'll see a donut
chart with the total number of ideas
broken down by seven categories these
ideas fall under the following
recommendations how to implement your
keywords in your checks properly how to
semantically enrich your content with
other keywords from a similar topic how
long your pieces of content should be
where to get good backlinks from which
of your landing pages are to be
optimized first for your keywords what
actions to take in order to obtain syrup
results how to get rid of technical
issues that might affect your pages
rankings and if you connect your GA
account how to optimize UX or user
experience
remember SEO it's all about user
experience so if your users aren't
having a good experience on your page
you are less likely to rank high to find
out more about each bunch of ideas and
how it can help just hover on the
corresponding ideas icon below the
summary graph you can find a bar chart
comparing your current and potential
traffic the estimation of organic
traffic that can be brought to your site
provided that your URLs ranked one
organically for every keyword within the
campaign at the bottom of the page
you'll see a table with a prioritized
list of pages to optimize the priority
is based on the number of ideas for a
specific page the amount of traffic that
implementation of these ideas can bring
and the ease of the implementation the
pages with the highest priority are at
the top of the list with three solid
yellow bars while the lower priority
pages have one or even no yellow bars
prioritization is needed to help you
concentrate on the most urgent and
important things first click view all
pages and ideas and you'll be sent to
the optimization ideas tab where all the
tool suggestions are listed they're
grouped by your landing pages and sorted
by priority by default take a closer
look at the column with a drop-down list
you can select a specific category to
see the ideas referring to this category
choose the page you want optimize first
and click the green button with the
number of ideas here's the full list of
ideas specific for this page grouped by
categories if you're unaware of what a
certain idea is all about click why
should I do this in the third column and
if you want to find out what competitive
data was analyzed by the tool to provide
you with a suggestion follow through to
the detailed analysis report to learn
from the best is an opportunity not to
be missed that's why it's so important
to find out what your top competitors
are doing with their websites the top
ten benchmarking is the place where you
can learn much about the strategy in
order to adopt their best practices your
rivals for each keyword you've set up
for your campaign will be analyzed in
terms of seven parameters average
content length across your competitors
the number of referring domains use of
video keyword usage in the title header
body in meta top
ordered list which increase a chance of
winning a featured snippet markups like
schema.org and their item types for
instance product event organization etc
and readability which is only available
for content in English German French
Spanish Italian and Dutch click view
full analysis if you want to look
thoroughly at the direct comparison
between your competitor's snippets and
yours
below every snippet you'll see the same
7 parameters at a glance this is the
data you can rely on when creating new
or updated an existing content the idea
tasks report is where you can track the
progress of your SEO improvements you'll
see the graph with bars that measure
your estimated organic traffic and a
trendline that shows the number of the
tools ideas over time alternatively you
can set the bar chart to show the number
of keywords or the number of pages
analyzed by on-page SEO checker in the
table below you can see all the ideas
and most importantly monitor which of
them are already implemented and which
are not yet as you put an idea into
effect it moves from the to-do to the
done list click the PDF button to create
a report on your proceedings you can
also email and schedule your report or
Brandin it by adding your logo and
contact information
remember that you can rerun your
campaign or add more pages and keywords
for analysis at any time then if for
some reason the bot you've chosen
doesn't have access to all of your pages
you could try another one if you use
Trello you can export your tasks there
directly from the SEM rush interface
let's wrap it up in this lesson we went
over on page SEO checker which provides
you with suggestions on how to improve
the performance of your webpages
remember that practice makes perfect so
try using on-page SEO checker to get
recommendations for your pages go to the
read further section to continue
studying also be sure to visit our blog
and knowledgebase for more information
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