This is email number 7 in 2 days there is no ways this is legit, I am done.
What is up guys, Jason here, aspiring entrepreneur and welcome to episode 28 of building an online
business from scratch, where I am walking you A-Z and everything in-between.
I am going to put together an online webinar sales funnel and consulting practice
So, in this episode, we are going to be talking about the 4 emails you should be using in
your pre-webinar sequence.
So, what does this mean.
Someone came to landing page, they signed up, they filled out their registration form
and they raised their hand, they said yes, I want to show up to your webinar.
Now it is time to make sure that number 1 they show up to the webinar and number 2 they
show up to the webinar and number 3 they show up to the webinar.
So how do we do this, number 1 we want them to show up to the webinar, so we need to remind
them respectfully that they signed up for the webinar so they should show up.
And then number 2, we want to reinforce their decision to show up to the webinar, so what
does that mean practically, so number one that means you are going to have a couple
of emails that simply go out to make sure that they remember that they signed up for
the webinar and that they should show up and then number 2, you are going to have at least
1 or 2 emails that go out that are just pure content, to solidify you as an authority,
solidify you that is someone who is valuable and reinforce their decision that hey this
person, this guy or gal is not a scammer, they actually really want to help me.
So, to do that, I am going to walk you through the 4 emails that I am using click funnels
and my automated webinar sequence between that landing page and the webinar to get people
to show up.
So, I am going to switch gears and open up my screen and walk you through that copy and
how to set up those 4 different emails to maximize the attendance on your webinar
Ok, so I am here in my click files account, so we are just going to run through those
4 emails really quickly.
Remember we are just going to be focusing on the front and the emails that come out
between when they sign up for the webinar and when they actually show up to the webinar.
So, first off you will notice that there are a couple of extra in here and I will tell
you why in a second.
So, let us go through that first email.
So, that first email goes out right after they sign up, and it is essentially just a
super short and sweet, generic hey thank you for registering here is the date and time
again and here is the link.
Then say something to the effect of hey come ready to take notes or hey there is going
to be a live Q&A at the end of it, so just tell them something to the effect of hey you
should be prepared for this, or prepare for that.
Giving them that feeling that it is an actual event.
The second email that they will receive will be that value email and so this email is going
to be going out in actual auto-responder.
So, depending on what webinar software you are using, you are actually limited to the
number of emails, they will automatically send out on your behalf.
So, you have to remember that those emails that the webinar software sends out, will
automatically have the date and time of your automated webinar and have a link to the automated
webinar.
So, what you want to do is if you are providing any extra content outside of reminders, you
want to do that inside your auto-responders so that you do not waste those, there is only
2 or 3 emails that you have for reminders.
So, over here, I am going to go ahead and show you what may value email looks like,
if I click the right link.
And essentially it should be sending them to a piece of content that prepares them for
the webinar and seeds the value that you deliver and provide.
So, this email should be straight content, the video should be straight content and a
great idea for content for this video you can check out the channel for a complete video
on how to put together that video.
But in this particular instance you want to ensure that you are solving a problem that
they might have, or handling an objection that they might have to your product or service.
Now if you cannot come up with a problem or an objection, that they have then you can
simply choose the strongest one that you think they have that you already address on the
webinar and talk about that really in-depth in this video.
So, the primary purpose of this video again is number 1 provide value, you have to provide
value, number 2, if you can squeeze it in there, handle an objection they will have
to the content that is on the webinar or the offer you are going to make at the end of
the webinar.
So, you can go ahead and pause these videos if you want to go through the copy, I am just
going to be talking here about what each one of these emails is designed to do.
So, this will go out a day before the webinar, now you will notice I have 2 in here and that
is simply because click funnels allows this advanced integration where I can add an extra
email, but when you are working with your auto-responder, most of the time you are only
going to be able to do this once.
You are only going to be able to do this once because, unless you are using infusion soft
or active campaign, your webinar software and your auto-responder software are not going
to have a deep enough integration for you to be able to do what you want to do.
Which, is essentially make sure that if someone signs up tomorrow, they do not get this second
email that goes out the day of.
So, now that you have essentially seeded that value, the day of the webinar you are going
to be sending 2 emails, and this is pretty standard if you are using click funnels webinar
jam, ever webinar and stealth seminar, unless you are paying extra or those extra integrations
depending on, I think it is 50 to 100 dollars extra a month if you want to really deeply
integrate with your auto-responder.
So, for the rest of us normal folk, we are going to be sending out a reminder email,
2 hours before hand.
So, in this email, you are going to be able to give them the webinar time, date is not
really important because you are saying it is today, it is in a couple of hours and this
email, you want it to essentially be another landing page.
So, you will notice here that I have 1, 2, 3, 4 points on why they signed up for the
webinar in the first place.
So again, we want to validate their decision, to sign up for the webinar and we want to
see the benefits of coming to the webinar.
We do not want to go with the generic, hey your webinar is in 2 hours click here to watch
it.
And they go "well it has been 24 or 48 hours, I do not remember who this is, or I do not
remember why I signed up for this webinar so why bother, I am just not going to come,
so you definitely want to seed those again, and it is ok if you are just repeating yourself.
I mean you tell them, you tell them again and then you tell them one more time.
You just keep hammering in those benefits of showing up to the webinar.
Now obviously, you do not want to copy paste what is on your landing page, you are going
to want to tweak it a little bit.
But, if they signed up for the webinar that means that whatever was on your landing page,
or webinar registration page, worked.
So, all you need to do is tell them again, because they signed up because of something
that was on that page, so you just remind them what was on that page you do not have
to come up with a whole new copy or a whole new angle on your webinar for this email.
And the final email goes out 10 to anywhere from 15 to 5 minutes to 10 minutes before
the webinar and it is just a hey we are about to get started, go ahead hop on and we are
going to be hitting the ground running let us get to it, let us go.
Something to that affect, it is really short it is really sweet and at this point, this
is email that is just a straight reminder, and if you are really crunched for time on
launching your webinar this would be the email to do the least amount of work on because
most webinar software are going to have, some email that you can send out that is already
prewritten to get people to show up to the `webinar.
And that is it, those are the only 4 emails you need to get someone who signed up for
your webinar to actually show up.
So, again, the 2 big things is, number 1, we are just reminding them, hey you should
come to the webinar and number 2 we are reinforcing their decision, we want them to feel smart
for signing up for the webinar.
Thank you for watching I hope you found this video informative and actionable, if you got
some value out of it, go and hit that like button and then subscribe for more business
building and marketing tactics and strategies just like the ones covered in this video over
on my YouTube channel, I am going from A-Z on how to build a online business from scratch.
I also have a weekly blog where I walk you guys through what it looks like being a solopreneur,
freelancer, just building their practice, still working a job.
I never pretend in these videos to have it all together it is just me sharing everything
that I am learning so that you can take those successes and failures and apply them in your
own business whether you are a fellow freelancer, you are looking to building a consulting practice
or you are just going to sell, your knowledge and your information products online, love
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journey.
So, until next week, keep building the business you love, take care !