IIIB -- 3D PRINTING IS CREATING A FOOTWEAR REVOLUTION.
>> A BOSTON BRAND SINCE ITS FOUNDING IN 1906, NEW BALANCE IS NOW A COMPANY SPRINTING TOWARD THE FUTURE.
>> EVERYTHING YOU NEED FOR SHOEMAKING.
>> THE GENERAL MANAGER FOR STUDIO INNOVATION OFFERS A TOUR OF NEW BALANCE’S FLORENCE FACTORY WHERE SNEAKERS OF TOMORROW ARE BEING PRINTED.
>> WE FOUND EVERY WAY WE CAN POSSIB MAKE OUR PHONE TO HAVE A NEW TOOLKIT TO UNLEASH VIA 3D PRINTING.
>> BALANCE IS NOW 3D PRINTING PARTS OF SNEAKER SOLES TO IMPROVE PERFORMANCE.
>> THIS WAS MOLDED FOAM IN THE FOREFOOT WITH THE 3D PRINTING PART.
THIS DELIVERS LONG-LASTING CUSHION AND DURABILITY.
THAT IS ONE OF THE STANDARD PERFORMANCE FOAMS.
>> YOU SEE, THAT KIND OF BOUNCES.
THAT REALLY DOES BOUNCE.
>> WE WENDED UP -- ENDED UP BEING A COUPLE OF MILES APART FROM IT.
>> WHEN THE LABS STARTED AT OF M.I.T., THE GOAL WAS TO CREATE QUALITY 3D PRINTERS AT A SCALE AND COST TO ALLOW THEM TO BE ON THE DESK OF EVERY ENGINEER AND DESIGNER.
USED PRIMARILY TO MAKE PROTOTYPES, TRYOUT DESIGNS QUIKLY AND EASILY.
WHAT NEW BALANCE IS DOING IS A NATURAL NEXT STEP.
>> IF 3D BENDING IS GOING TO PARTICIPATE IN THE GIGANTIC INDUSTRY OF RINGING PRODUCTS TO THE MARKET, I THINK THIS IS ONE OF THE MANY STAGES OF THAT.
>> THEY ARE ALREADY USED TO MAKE ALL SORTS OF THINGS, MODELS FOR HOLLYWOOD.
>> THIS IS THE MONSTER FROM STRANGER THINGS.
>> AND A RANGE OF PRODUCTS.
>> SOON IT WILL BE THAT YOU CAN BUY CUSTOMIZED HEARING AIDS.
WATCH THE PRINTING ALLOWS FOR CUSTOMIZED SHOES, KITTY O’BRIEN IS THE MANUFACTURING INNOVATION MANAGER.
>> THE RESIN IS MIXED, CAREFULLY POURED INTO TRAYS AND THEN SLID INTO THE PROGRAM.
>> IT IS -- >> ANY TECHNOLOGY THAT CAN SHAVE A SECOND OFF A RUN OR USED A JUMP BY AN INCH IS INCREDIBLY IMPORTANT.
>> SOME OF THE BIGGEST BRANDS IN THE WORLD ARE OUR CLOSEST COMPETITORS.
WE ARE TRYING TO SERVE SOME OF THE BEST ATHLETES IN THE WORLD.
WE ARE TRYING TO HELP THEM.
>> IN BOSTON, WE FOUND THE WORLD HEADQUARTERS OF ONE OF THOSE COMPETITORS, REEBOK.
WE JUST GAVE ONE OF THE MOST BASIC ITEMS IN FITNESS APPAREL, THE SPORTS BRA, A MAJOR MAKEOVER.
>> THERE ARE -- ONE LOOK, VP OF PERFORMANCE APPAREL AND YOU MIGHT KNOW THAT REEBOK IS GETTING AN INJECTION OF STYLE.
INNOVATION AS WELL.
>> WE WENT OUT AND LOOKED AT A NUMBER OF DIFFERENT INDUSTRIES.
A NUMBER OF DIFFERENT SOLUTIONS THAT WE COULD USE IN ORDER TO CREATE THE PERFECT SPORTS BRA.
>> WHAT THEY FOUND IS SHEAR THICKENING FLUID.
>> THEY STARTED WORKING ON BULLET-PROOF VEST.
THEY TRIED TO MAKE BULLET-PROOF VEST LIGHTER BY INTEGRATING THIS FLUID.
THEY ALSO INTEGRATED THE FLUID IN ORDER TO PROTECT ASTRONAUTS.
>> THIS HELPS THE GARMENT ADJUST THE AMOUNT OF SUPPORT GIVEN, DEPENDING ON THE ACTIVITY.
>> THOSE ARE TWO LETTERS THAT HAVE BEEN BONDED TOGETHER.
WHEN YOU’RE MOVING GENTLY AND WITHOUT FORCE, THE LAWYERS MOVE WITH YOU.
IT FEELS LIKE A SECOND SKIN.
WHEN YOU’RE PUTTING IMPACT ON YOUR BODY, THE AIR FLUID STOPS THE TWO LETTERS TO MOVE AND GIVES YOU THE SUPPORT.
>> ACTRESS, MODEL AND FORMER PATRIOTS CHEERLEADER COLLABORATES WITH REEBOK.
>> DANCE IS A BIG PART OF MY WORKING OUT.
>> NOTICE HOW YOURKNEW -- HOW YOUR KNEE IS NOT TRACKING OVER YOUR TOE.
>> THIS BROUGHT IS PERFECT FOR ALL OF THOSE WORKOUTS SHE SAYS THAT REEBOK WANTS TO EMPOWER WOMEN AND MOTIVATE THEM TO BE AS ACTIVE AS THEY WANT TO BE.
20% OF BREAST PAIN WORK OUT BECAUSE THEY CANNOT FIND THE RIGHT BRA.
>> ULTIMATELY, PURE MOVE IS A CREATIVE SOLUTION TO THOSE SIGNIFICANT PROBLEMS.
>> REEBOK IS ONE OF SEVERAL ATHLETIC COMPANIES INVESTING IN NEW TECHNOLOGY TO IMPROVE SPORTS BRAS.
REEBOK’S PUREMOVE BRA WAS NAMED ONE OF TIME MAGAZINE’S INVENTIONS OF THE YEAR IN 2018.
AND BACK TO FORMLABS AND NEW BALANCE, THEY SAY THEY ARE CONTINUING TO WORK IN PARTNERSHIP.
FORMLABS TELLS US TO LOOK FOR BIG THINGS IN THE FUTURE.