I think we're very close to augmented reality I think all four of us are gonna have a piece of content in 36 months
36 months that has us at our
created pet in it
I think we're very close to having a
cartoon partner in our lives
Let me explain
Snapchats kind of studio, I think we're very close to augmented reality. I think where we go with that is
The your pet I think we're all gonna, I think I think all four of us are gonna
Have a piece of content in 36 months
36 months that has us and our created pet in it a
Virtual something
So like I have a meeting today with my team, and I'm gonna create
basically a Disney World of characters that
Are gonna we're gonna design
And we're gonna show up in my content because you can like literally like Sasha the sneaker. There's like a sneaker
Character and I'm gonna use him for all my sneaker stuff. We should make Airport Gary right away I
Want you to design Sasha the sneaker
No grandma B yet we should like Larry the librarian to support me on the books
See where I'm going like we know my world. That's what?
100% like a marshmallow like maybe he should maybe his head should be the five
Actually think I like that
And by the way we're gonna make that we're gonna design them in snapchat we're gonna use them in daily be
like when I make fun of like Rick and Sally like naturally like their little heads gonna pop up and be like you know I
Think this is the next big IP space I think in 36 48 months
that's where this all goes you guys all have your own Tamagotchi kind of like you know you're gonna all have your own character I
Look, I think it's the rim stories is like you know like more reach now than you know like real actual reach
Like your father's see your snapchat stories more than your actual. I'm aware
I
Know just from like a branding like everyone like shout outs like on Instagram
You know like have been less about like be opposed selling more about just stories so companies have just been using stories. I'm aware
Like literally like my sneaker and was what November yeah, November and the book was a
January right in that 8 weeks I went from me pissed that people were giving me shoutouts for a sneaker in the story
To wanting them to give it to me in the story eight weeks
But the number one thing that I think could change our game really fast is
Community management the cool thing is I think everybody should do it cuz it's the quickest Lert way to learn what's actually happening here
It's just like listening is different than replying think about how much I believe in community management my second book was the beg you economy
I don't have to tell you
So how long we're two years and then went to four bears oh really
You held on you didn't want to be knew right away. I knew within two weeks, and you're like fuck
Yeah, you see we're hacking away to make it worth your while for three years. Yeah, if you didn't want to bounce like we planned
Around that I don't think it's as big of a deal as people think you know it's funny
He said that because also some guys who are in?
Finance and we all stayed this weekend, and I made a comment about that we were talking about this exact stuff
And they're like I don't know if that matters
Realistically
The conversation with some mornings and a look yeah, this is why I didn't work out, but I did what I'm Kevin and you know
I don't think it matters. Yeah, I'm gonna make a piece of content about that okay
I have a quick video rant to make all right well
I'm gonna finish it, but because of this yeah, hey guys something that's been emerging
Just came out of great meeting with a young winner and my company um this is just a random piece of content
I think it's gonna help a lot of people
I think a lot of people are staying in jobs for one or two years after they realized the job sucks
or is not for them two or three weeks in and
I think the reason they're doing that is they're worried that it's gonna look bad on their resume
And I just don't think that's as real as people think in today's environment
I just don't know what has to say for me the way I look at it is number one
If a company looks at your resume when you submit it and sees that you only work somewhere for two months and that eliminates you
You probably don't want to work for that company number two if you get in the door. You can just explain that
You used your self-awareness to recognize it wasn't a good fit
Or you undercover this or that or the other thing or you sold a bag of goods that weren't real
And it's just the thought of people in their 20s wasting two years because they want their resume to not look awkward
To then get another job in a place that would judge you on that resume just feels like one big shit circle, so
Recommendation of the day don't overthink it like if the job sucks bounce
It's not gonna really fuck up your resume in the world that we're actually living in
The social media thing we want to easiest come here and just talk to you
Let's share what we have going on uh-huh and just hear your thoughts so YouTube Facebook Instagram is his channels blew up immediately
Because he had just one across the games people want to start following him. Yeah, of course
It was was skyrocketing right and but you were taking all that energy and putting into the gyms instead of the brand
makes sense 2008
He has 30,000 followers on YouTube
We get a few hundred hits on videos, so we're filling to stay
Awake, you know what's amazing this will get you very excited I
Don't think I was much further along
Three and a half years ago when I got serious. Yeah, like I had my thing I was winning good things were happening
And I think it was at forty eight thousand subscribers on YouTube yeah, I was at thirty-four thousand
And so we had followers like I was I was big on Twitter cuz that's where I come from right
But I was head down and building Vayner into like I got rebooted
D-roc started three years. I guess maybe 41. I mean 28
I got rebooted somewhere in for like three and a half four years ago, and it happened really fast
um
So it's funny. I think I was at a very you know like a
Lot of people like I'm in a very good spot right now. Yeah, but like three and a half four years ago
I was in a stale spot
For personal brand right you need to start thinking of yourself as a media company. I'm sure you guys
It seems like you know enough about me to know there's nothing I think I'm gonna tell you that's maybe not something you've ever heard
Before you need have written audio and video formed content being put out at scale every fucking you understand
Here's the thing it's a land grab is it as easy to become a CrossFit celebrity today as it was in 2008 no
supply and demand right the supply and demand of been a bit of
awareness and attention
In this device across the 11 platforms that matter
Will never be better than it is right now right and it's not as good as it was yesterday right got it
If you look at the personalities that win we're never in the same spot this this one this girl
Jumps that guy this guy goes down
This guy goes up it all happens based on who's best at the thing that matters the most of the time, right?
But here's what I'm saying
moments in time right Instagram podcast you know
LinkedIn I'm very bullish on all this stuff like you have a podcast you have to you have to have
My life
Are you ready in full effect
Toronto I'm coming serious good day got a lot done
Very energized Vayner sports had a big day that feels good
and
Fucking vaynermedia man Manor X the whole Vayner X Empire pure Wow big ups secret projects for the summer I
know that they watching me trying to figure me up like what's my life like my committed to perception is relying on what you