freeform is going to be a great way to brainstorm your ideas with others
and we're building it right into ipad os mac os and ios later this year
apple have introduced something called freeform it's a live collaboration notes experience
that'll be available for mac ios and ipad os we're going to talk through it in this video what it is
what it does everything you need to know about how you could potentially use it in the future
today's video is kindly sponsored by pipedrive a sales crm software that you can check out
in the link in description and there's a healthy discount too apple always busy uh around june time
wwdc 2022 kicked off and they introduced a few updates we know about ios 16 and the macbook pro
and also the macbook air as well so as you can imagine they have been busy bees but they
introduced something very subtly in the ipad os segment of their conference called freeform
they're definitely interested me i actually missed that part of the conference but then went back to
him was like okay this is interesting now apple themselves are sort of taking on applications
like mural and miro these are live whiteboarding application set are already out there but apple's
sort of looking to take a piece of the pie from this and embed it inside of their facetime
and notes experience it's a combination of the two so what is it essentially it is a layer of
facetime an application that you'll be able to open whilst you're doing a video call maybe this
is for work and you will be able to whether on ipad mac or iphone be able to collaborate and
for for example with the ipad that means could be sketching ideas it could be mean creating post-it
notes it could be uploading files or web links etc anything visually that you're going to pour out in
front of the screen and this is a canvas for you all to work on so for ipad users this is probably
going to be huge for team collaboration there's apps out there as i said like mirror and explain
everything which are all really popular with this market and being able to
visualize together in real time whether that's a mind map or even a diagrams or or a visual
idea that creative element element of it has a huge waiting when making a decision so apple
have essentially entered this market with this application they sneak peeked it and it does a few
cool things things that i actually haven't seen in comparison with some of the other applications
for example if a team member's working on a specific area it'll put brackets around it
and hone in on it but what's nice is you can go to top right corner and find where people
are exactly working inside of the document which would be cool if you had 15 people
and you want to be able to zoom in on their ideas which would be quite nice it also embeds a lot of
file collaboration as well something the others do already but something i know that if your team is
already using a lot of apple software and products this will probably be a really nice option now
freeform looks really well designed and looks perfect for apple pencil users they haven't given
a clear date for when this is becoming available although obviously this sort of coincides with the
ios 16 rollout of the live collaboration abilities so i'm sure they're going to be
waiting for the api of that to be continually expand and see where it goes from there
so maybe it'll be november we don't really know but we do know that traditionally ios is released
in september and i doubt it'll be on that actual release date although let's see so this update
is super interesting apple entering a new market extending their notes app experience and something
that i reckon a lot of people would quite use but obviously it does take a big chunk of the market
white boarding applications especially uh team ones are huge miro being one of the better ones
out there has a huge market cap and as you can imagine a really big opportunity but you're also
looking at um another market as well which is the personal whiteboard experience which is commonly
seen in apps like muse which has gone popular over the last couple of years and notability and other
such experiences but again i don't know whether this is going to be available in a personal
context for this use obviously we've already got apple notes so may not be able to really
find much value in that experience so apple free form it'll be interesting to see where it comes
if you're new here to the channel do subscribe because we'll probably do a video when it lands
and maybe how to use it and things like that but i wanted to overview of what it does how it works
and when it will become available my prediction november but let's see anyway folks a big thank
you make sure to subscribe and check out pipedrive below and thanks to those folks for sponsoring
you