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Lifestyle changes that came with the start of the pandemic in early 2020
naturally made many people more interested in health, and home training
and telemedicine grew rapidly.
In line with this, the development of smart watches,
a wearable that helps people suffering from chronic diseases
as well as the general public easily and conveniently manage their health,
is also booming in the electrical equipment market.
In 2021, the global smartwatch market showed a remarkable double-digit growth of 24% year-on-year
with shipments of 120 million units.
The company that plays
the biggest role in the market is Apple,
which is also showing a 30% market share
and is growing at an average
annual rate of 15%.
As Google and Meta, leading the tech industry, also enter the market,
the competition is expected to intensify.
Now, you may be curious about
Apple's move to lead the market.
In this video, the current market
Let me tell you all about the Apple
Watch 8 series in a nutshell.
Now, in Apple's iPhone strategy for 2022
that I talked about in the early spring,
Apple said that this year, it will strengthen its prestige strategy
focusing on premium products.
Apple did not ship the Apple Watch SE in 2021,
so the ASP average selling price of the Apple Watch was raised,
and the Apple Watch 7 with a larger screen was successfully released.
In other words, I have a strategy to sell at a higher price and become more successful.
The reason why you should pay attention to the Apple
Watch 8 series this year is that Apple is not selling its premium products as limited editions,
but is launching it as a core target product in earnest.
For this reason, the naming of the Pro lineup products is not yet known precisely,
but there are many opinions such as Apple
Watch Extreme, Apple Watch Max, and Apple Watch Explorer Edition.
Personally, Apple Watch Max seems to be the most influential,
but what is certain is that it is a pro-grade product.
This year, Apple is preparing to release three models of the Apple Watch 8, Apple Watch SE,
and Apple Watch 8 Pro (MAX) lineup.
Now let's take a closer look at this.
First up is the Apple Watch 8 Pro.
A corresponding product with the internal codename N199 will be available this year.
The Apple Watch 8 Pro Series is a key target for extreme sports players,
outdoor sports enthusiasts, hiking and camping,
and those who purchase a Garmin or Casio smartwatch worth over 1 million won.
It is equipped with a
46-47mm case, and the flat design that was rumored last year can be applied,
and the titanium material that is strong from shocks and scratches is applied.
In the case of the Apple Watch 8 Pro,
it is known that only the cellular version will be released
and the new S8 chip and body temperature sensor will be applied.
The rest of the content is veiled,
but the really important thing is whether or not we're going to get out of here
one key item that Apple has been secretly preparing for over the past decade.
One of the real secret items Apple has prepared is the battery.
If you really love the Apple Watch,
I think you will definitely have a strong disappointment about the battery life.
We are talking about 18 hours of battery life
based on Apple Watch 7 cellular.
The disappointment is inevitably doubled
with the battery time.
One thing that is strongly required
for the Apple
Watch 8 Pro to compete with the Garmin
or G-Shock series is battery time.
Garmin's Phoenix 7X can last up to 1 year
with battery saving mode enabled.
In 2019, Garmin introduced the world's first solar-powered smart watch
charging technology by mounting power glasses
on the smart watch panel.
This battery is the fundamental reason that makes Apple Watch a watch
tailored to City Life in the eyes of the core target audience.
However, Apple has been developing research and technology for solar
charging since the early 2000s, and has been holding patents since 2008.
Apple's solar technology is very diverse.
Basically, it has flexible solar panel and battery technology that can be applied to various places,
such as Apple Car, MacBook, Apple Watch,
Not only does it apply to iPhones,
but it also has the technology to charge devices using a solar panel as an adapter.
And above all, the newly built Apple
Park itself is a solar power plant.
Apple, which uses 100% renewable energy, applies it to their devices,
which means that it can be applied at any time Apple wants.
Rather, it would be more dramatic
to make a surprise appearance to commemorate this achievement
around the time of the Apple Watch X series to be released in 2024
or the Apple Car series to be released around
2025-27, or around 2030 when Apple's carbon neutrality is completed.
Therefore, the possibility of applying a solar charging system
to the Apple
Watch 8 Pro series is very slim at this time.
We'll eventually see a bigger
and improved battery in the Apple Watch 8 Pro,
but how long it will last in real-world use and low-power mode will be the key.
Among the design rumors of the Apple Watch 7 last year,
the most important thing was that it was going to be applied
with a flat display and an angled bezel
instead of the existing round display and bezel.
The design is the same as the previous one. Despite this,
there is a rumor that
the design of the Apple Watch will be changed
to a flat shape this year
as well as the same rumor. .
In addition, it is because it was already on the market that, in the story told from the spring of 2021,
an Explorer edition tailored to potential customers who enjoy outdoor sports activities,
hiking, and camping would appear.
In other words, the flat design was 8 instead of 7, and in order to draw the attention of consumers in Apple's intensifying
wearable competition, a completely new design was developed.
There is a talk that it will be applied to the Apple Watch 8 series in 2022,
not the Apple Watch 7, but it would be good to pay attention to
whether this design will be applied only to the Apple Watch 8 Pro.
Although it is not possible to say the definitive design of the Apple Watch 8 at this time,
there is a story that the display of the Apple Watch 8 is flat
and angled in the existing round shape, and the same LTPO
OLED technology as the existing method will be applied.
However, the Apple Watch 8 Pro series may be the first to apply a
MIP-type display to increase external visibility and use low power.
The display of the Apple Watch 8 series
is scheduled to be supplied by LG Display and JDI this year as well.
The Gumi E5 line, which is a dedicated line for LG Apple smartwatches,
continues to produce the displays for the Apple
Watch 7, and the E6 factory in Paju recently produced the Apple Watch 8 series.
It is known that it is preparing for mass production after completing the display test.
However, in this year's supply, the share of JDI is expected to increase dramatically as the yen weakens.
With Touch ID installed on the iPad Air in 2020,
there has been a rumor that it could be applied to the Apple Watch as well.
However, it is not installed in the Apple Watch 7 series, and the watch maintains the password method.
In the future, there will be a transition to biometric authentication that identifies sweat glands and blood vessels.
There has been talk, but Apple, Google, and Microsoft have completed an agreement to switch to a method of securely
logging in without a password through Fido.
Apple plans to apply the passkey that unlocks with biometric authentication to iPhone, iPad,
Mac and Apple Watch. as part of this plan
We submitted a patent for mounting on Apple Watch in November 2020 and obtained it on July 5,
2022, before the end of July to start mass production. Thereby
It is expected that the Apple
Watch 8 series will be able to log in more securely using Touch ID.
It is true that security is maximized with the new paradigm that password disappears
with Apple's announcement of passkey and application of Apple Watch Touch ID,
but hackers always start their activities in earnest
when 'the belief that cannot be penetrated is spreading'.
Therefore, making security a daily life
is something we must pay attention to as convenience increases.
I always use Nord VPN to increase security
while using smartphones and computers.
Nord VPN provides more than 5,000 safe servers in 60 countries to prevent various threats
that are becoming more intelligent and diversified,
as well as adding new virus and threat prevention functions.
And recently, a meshnet function
that allows you to connect directly to friends or
co-workers through an encrypted private line
without going through
a VPN server has been added.
If you use nordvpn.com/route9 in the search bar
or use the coupon code route9,
you can always get the best security at the lowest price.
Now, the new health-related sensor, which has been rumored to be installed in Apple Watch 7,
will be equipped with a temperature sensor that can measure body temperature
from Apple Watch 8.
Apple has various temperature sensor patents, but the temperature sensor patent to be applied this time
is designed to be mounted on Apple Watch, AirPods, and Apple Glasses,
so it can measure body temperature, heart rate, barometric pressure, atmospheric temperature, and moisture.
Apple named this sensor 'Dual heat
flux temperature sensor', and the patent was obtained on December 30 last year.
The corresponding sensor is a sensor manufacturing company.
It will be exclusively supplied by TAIYA
Semiconductor (formerly Optotech).
This new body temperature sensor may not be able to cope with the thermometers
we use as medical devices,
but it may be able to record patterns of body temperature changes or determine if a person has a fever
that is something to be aware of.
Above all, it can be used as an indicator of women's pregnancy
health management, and Apple is expected to actively utilize it.
This is a recent U.S. Supreme Court ruling on Roe v.
Wade, which overturned the ruling on Roe v.
Wade, making American women no longer guaranteed the constitutional
right to abortion.
We announced a package to support transportation
expenses and medical services to states that allow for abortion
if necessary among our employees.
In line with this, you will see a special band that symbolizes women's health.
As I have mentioned several times in previous Apple Watch related videos,
it is difficult to install the optical blood glucose sensor that Apple is preparing for
at least before the Apple Watch X series.
Although the sensitivity has been improved,
it has not yet reached the level of medical devices,
and it is known that there is a problem
with the health management system linked to the blood sugar management sensor.
Apple Watch saved many senior users
who had an accident while living alone with the fall detection function.
This function has been expanded to detect a car accident
and automatically call emergency services for help.
A new one will be added.
However, it is not yet known whether Apple will limit it to the Apple Watch 8 or later.
Apple has two technologies for blood pressure measurement that work with Apple Watch.
One is to use the Apple Watch itself,
and the other is to use a wireless blood pressure monitor in conjunction.
The method of directly using the Apple Watch
does not provide blood pressure readings,
but in the form of an alarm
to inform that there are symptoms of high blood pressure.
is already lagging behind in the marketability,
so the possibility of commercializing it is very slim.
Apple does not have body composition-related sensing technology that can measure muscle mass,
water, and body fat through body composition analysis.
This is because the sensitivity of the body composition analysis sensor is very low, and Aurora,
which commercialized it in a band,
released products up to the 2nd generation of straps and received attention,
but the market response was not good.
Since Apple does not have the technology,
it is expected that this feature will not be available in the future.
According to a Taiwanese source, the Apple Watch 8 series will retain the light green color
similar to the iPad Air color and the traditional colors of blue, midnight,
starlight, green and red.
However, the exact color will be announced later at the end of August.
If Apple could be upset by adding only premium products
The Apple Watch SE 2 will be the smartwatch that can take care of your health
at the best price this year.
Apple Watch SE 2nd generation
will maintain the same design as the previous generation,
but will be equipped with ECG monitoring
function and AOD function that were missing from the previous generation. no see.
The appearance of the Apple Watch
8 Pro will probably mean the end of the Apple Watch edition.
The Apple Watch Edition, starting at $850,
appealed with expensive case materials and a dedicated watch face,
but did not lead to surprising sales.
On the other hand, the Apple Watch Hermes Edition series
has been selling so high that it is called the greatest collaboration ever,
and is a guaranteed pro level product,
so we plan to strongly market a new band, dedicated watch face, and exclusive case.
And above all, the scarcity of the Apple Watch
8 Hermès Edition series is expected to become more difficult to obtain than ever before
due to the increased scarcity due to insufficient quantities due to limitations in production and distribution.
The Apple Watch 8 Nike series,
which sports lovers always choose when purchasing an Apple Watch, will also be released.
If you like Nike watches and bands,
you might want to pay attention to the added colors and bands.
The price of the Apple Watch 8 remains unchanged, with the GPS version with an aluminum
bezel expected to start at $399,
the Apple Watch SE2 will cost $299, and the Apple Watch 8 Pro will cost between $990 and $999.
In addition, depending on exchange rate fluctuations, the price of Hanwha is expected to increase from KRW
50,000 to a maximum of KRW 200,000 depending on the product.
The most promising schedule for this September release
is expected to be introduced at a special event on Tuesday, September 13th,
with preorders going on on the 17th and receiving on the 23rd.
In the case of domestic release,
it is expected that orders will be available
from around the 26th,
about two weeks later. .
If you were expecting an Apple Watch equipped with a blood sugar or blood pressure
sensor as the reason you are surviving the Apple Watch 8 series, it is a pity,
but it seems that you will have to survive for a few more years.
However, since the second generation of Apple Watch SE,
which includes ECG, is a cost-effective model, and the newly released Apple Watch 8 Pro has many parts in the veil,
we recommend that those who do a lot of outdoor activities wait until the release.
Among those who have purchased the existing Apple
Watch 6 or 7 series, if there is no particular problem,
we recommend waiting for the next series,
and those who are using the Apple Watch 5 or lower version, consider purchasing.
Also, purchasing a discounted watch
7 series after launch would be a very good choice.
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