- I started and failed at 13 businesses
before having my first success.
And looking back why those businesses failed,
because I was a lousy entrepreneur.
I was a lousy businessman,
I didn't know what I was doing.
I had an idea, and I thought everybody will love the idea,
everybody would want to buy this product.
So I would go out there in the marketplace,
and just be getting slaughtered, right?
Because I didn't know how to sell,
and more importantly,
I didn't know how to market.
And until I develop those skill sets,
knowing how to communicate, knowing how to sell,
knowing how to market a product or service.
How do you come up an angle?
How do you take something?
How to get an idea, take a product, a service,
and then you push out there in the marketplace,
so people would respond,
people would trust the product, people would buy from you,
online or offline, how do you exactly do that?
In this video, my digital marketing advisor Jeremy Haynes,
he's gonna share with you seven tips
that you need to know to become a better marketer.
- Welcome into the video, this is Jeremy.
Today, I'm gonna give you seven tips
for when you're just getting started
as a beginner in the digital marketing game,
these tips are gonna help you a lot.
Tip number one, never stop learning, right?
It might sound cheesy,
in terms of how you're hearing it right now,
especially if you're just getting started
but remember, new data leads to new awareness,
new awareness leads new opportunities,
don't plateau your learning, you never know enough.
I'm eight and a half years
into the digital marketing game myself
with hands on experience, I still learn new things today.
Tip number two, become a well rounded Digital Marketer.
All the time I meet people who just doubled down
and specialized in one specific skill set.
Like maybe they're just a copywriter,
or they're just an advertiser,
or they're just a funnel builder,
a well rounded digital marketer,
these become very valuable for businesses,
because you'll see
all the different ways that a business can drive revenue.
Doesn't mean you have to do it yourself
but it gives you an opportunity to be more valuable
to the business just by being able to consult on the things
that can help you with what you have,
or your isolated skill set might be sold to that business
to just make more revenue all around,
both for you and for the business.
Dan Lok has a good quote, the money's in the money.
So when you can help the business to make money,
it's gonna help you make money,
that means you're selling revenue, okay?
One day this guy named George Grant, one of my mentors,
he sold two agencies,
you don't like me say the exact amount,
so I'm gonna generalize it,
as I know, he'd appreciate that.
He sold one of them for eight figures.
I'm not talking like just 10 million,
it's like mid range eight figures, I get.
The other one was nine figures,
which means that he sold a business
for more than 100 million.
Both of these were marketing agencies,
big corporate clients,
incredible guy to learn from, great information.
Now George, he was on my balcony,
he's becoming a client of my agency who's in Miami
where we were at the penthouse at the time
and he's on my balcony he's talking
to my head of sales, Leo,
and I walk out on the balcony at this exact time
where he says this quote, he says,
"You're not selling ads Leo,
because you're selling revenue."
It really hit me hard,
in terms of whatever you're doing for a business, right?
It could be copywriting, funnel building,
even if you're just a graphic designer,
doing like videography
or whatever the hell you're doing ads, consulting,
you are selling revenue, okay?
Businesses exist for profit, businesses exist
to make money, okay?
So when you're a part of the business
in whatever capacity you are as a marketer,
just remember, you're there to drive revenue,
don't forget that, all right?
Tip number four, when you're just getting started,
you've got to take a lot of action in a little bit of time
to get the most results in the least bit of time.
A lot of the times when people first get in a client, right?
They get a client relationship,
they got 30 days to drive revenue,
'cause they're getting paid every 30 days.
And once they sign the client on,
they'll wait like a week of doing non revenue driven things
might be fixing a funnel,
might be waiting for the client to do something
like shoot ads or, whatever the hell they got to do,
it might be you needing to do something
like getting ad copy created.
Well, what happens is if you're judged by revenue
in four weeks in a relationship,
that's when you get paid next,
and you wasted a full week,
only it leaves you with three weeks
to drive revenue for the business,
instead of 30 days you now only have 21 days.
Remember, you're judged by revenue,
when you're a digital marketer and working with a business.
When you have a 30 day window,
maximize the 30 days, don't waste time doing things
that you could have done before you executed the deal.
A lot of the times when we work with clients,
they love that we won't even take the deal on
until we tell them "Look, you need to do this,
this and this first.
If we wait until we do the deal,
and then tell you to do those things.
We're just gonna waste time,
and we know how we're judged by revenue.
You need to do these things,
then we'll execute the deal," they appreciate that,
they always follow through and do the deal anyway,
it helps all around.
Tip number five, focus on high leverage actions.
This is across everything you're gonna do,
in your personal life in your business
in your marketing actions.
A lot of people think they need to be sitting
down doing the work for eight to 12 hours a day,
when they're first getting started.
That's untrue, although that'll help you
accumulate experience, you're likely
just gonna be doing tedious,
low leverage actions.
When I say that, that means actions
that you're gonna take when you just
spend a ton of time doing things,
or typically actions
that don't produce significant results, right?
The outcome of an action needs to have a significant result.
Otherwise, it might not even be worthy of the action itself.
So if you start to constrain yourself
as a marketer by saying,
"Okay, when I'm gonna go write ads,
or when I'm gonna go deploy this campaign,
when I'm gonna go do whatever I got to do today,
instead of spending eight hours to do it,
like an employee things, right?"
Start thinking of yourself,
how can I produce as significant of a result as possible,
but only in 30 minutes, only in 15 minutes, right?
In less than an hour.
Challenge yourself, because the thinking changes, right?
If you go and sit down and say to yourself,
I'm gonna give myself eight hours to accomplish this,
I'm telling you all the actions you're gonna take
are just to be to fill that time.
Our Tip number six, do the math, all right?
When I say this, it's important to understand,
like when you sell for a business,
and you're a marketer for them,
let's say they're selling something for like,
I don't know, $197, okay?
And they wanna make a million dollars a month.
And let's say there's another company, company B,
that also wants to make a million dollars a month,
but they have a $5,000 program,
listen to this math real quick, okay?
So if I'm a marketer,
and I'm doing ads for these two businesses,
both of them have the same goal,
both wanna make a million dollars a month,
one of them has $197 product,
one of them has a $5,000 product.
The person who has the $5,000 product, company B,
so I'm gonna take 200 people to sign up,
for me to make a million dollars for them.
Company A who has $197 product,
it's gonna take 10,000 people to sign up,
in order for me to hit that million dollar goal
in that month, think about that.
I need 10,000 people to sign up over here,
I need 200 people to sign up over here
in order to hit the same outcome, might be asking yourself,
"Well, isn't it harder to sell a high ticket product?"
Very untrue, commonly when you're selling
to a more financially qualified demographic,
somebody who's more financially well off,
you actually have less resistance
on buying things that are more expensive,
because they have more revenue to do so,
it's easy to justify.
The people who are selling low ticket things,
whatever it might be, typically have more resistance,
they typically get less quality customers,
they get the customers that complain,
potentially ask for refunds,
ask a ton of questions in the buying cycle,
the people who are buying high ticket programs,
high ticket products, high ticket services,
whatever it might be, those types of customers
are usually much more quality.
This is made up absolutely both.
I've been on both sides of the spectrum
in terms of experiencing these different types of customers,
through businesses and through my own businesses.
Do the math, when you're initially taking on a deal,
you're gonna save yourself a lot of time,
it takes a lot less time to produce 200 customers
than it does to produce 10,000 customers,
and that affects your quality of life as a marketer.
Okay, tip number seven, when I first got started,
there really weren't that many people to learn from,
like eight and a half years ago,
it's like I learned a lot more from experience
than I did from mentors,
because there weren't nearly as many people selling courses
and just helping people to get started.
Now the big issue about fast forwarding to today,
is that there's so many people to learn from,
but there's also so many people
who are teaching for the wrong reasons.
There's people who will teach you
just because they wanna make money,
they wanna take money out of your pocket
they wanna put it into theirs.
Those are not the kind of people you wanna learn from,
those types of people
typically have very little experience doing
what they're teaching on top of that.
You need to learn from people who make far more money
doing what they teach,
in comparison to making it off of you
as somebody that they're teaching.
You need to make sure you're learning from people
who have a ton of experience,
doing what it is that you are learning from them.
My grandfather taught me when I was young, he said,
"It's a fool's game to learn the hard way."
Essentially what that means in action,
is that if you choose to just go in blindly
and just try to do everything yourself as a marketer,
especially when you're first getting started,
you're gonna have to learn all the lessons
that a lot of people have already learned
and have made available on the internet,
both for free and for paid courses and things like that,
you're gonna learn the hard way instead,
you're gonna run square into the problems
that you could have otherwise avoided entirely,
you're gonna potentially elongate your progress by months
or years based on the speed
in which you solve a lot of those problems that you run
into along the way.
You gotta make sure as a beginner
that you're learning from people who are qualified
to teach you, don't just learn from anybody,
learn from people who have done and accomplished
what you seek to do yourself.
It speeds up your progress tenfold,
mentors are the cheat codes to real life, okay?
I remember playing Grand Theft Auto as a kid,
I wanted the full weapon wheel,
I wanted like full health and armor,
or I wanted to spawn like a jet in the middle of the road,
just use cheat codes.
I don't need to go and acquire all those things in the game,
it's gonna take far too long to do all those things,
it's spread out all over the map,
it took me hours in real life to accomplish
that in that video game.
But real life, okay when you're trying
to get some speed to result,
as a beginner marketer,
just pay to learn it from somebody
who's already gotten there first.
Pay to learn it, from somebody
who's already gotten there plenty of times, okay?
That speeds up your progress tenfold.
Those were the seven tips,
hope you guys enjoy them they're very practical,
apply them into what you do,
you'll get a lot result with them,
especially if you're just getting started,
if you're already in the game as a marketer
and you've heard some things that you're not doing
inside of this,
make sure that you apply those become more well rounded
and advanced yourself.
Now Dan Lok and I we put together something
that's gonna help you,
we have an entire program called High Tech Agency.
It's to help you start and scale marketing agency,
it's for both beginners,
and it helps a ton if you already have an agency
and you're looking to get going faster,
you're gonna speed your progress to results,
and just avoid learning lessons the hard way.
We've put together a preview of that program
there's no cost to it,
called the Digital Agency Launchpad.
Helps increase your awareness,
teaches the things that we've already learned
and just gives you a preview
of what that bigger program HTA is all about,
it's called Digital Agency Launchpad.
The links below in the description,
I'll see you guys in the next video.
Make sure to like, comment, subscribe,
and yeah, drop a comment below,
let me know what you guys wanna see one of these next videos
and I look forward to helping you.