- SEO takes too much time to do it manually,
and if you unautomate a big chunk of your SEO work,
you don't need to break the bank to do it.
Over the last sixteen years of being a SEO,
I figured out the right tools to use
to help you rank number one on Google.
Hey everyone, I'm Neil Patel, and today,
I'm going to share my seven favorite free SEO tools
that'll help you get on page one of Google.
(relaxing electronic music)
Before we get started, make sure you subscribe
to this channel, and if you're on YouTube,
make sure you click the alert notification.
Now, before I dive into the tools,
I'm going to break down them into three main categories.
They're going to be keyword research,
then I'm going to go into link building,
and then technical SEO.
So the tools will fit into one of those three categories.
So let's first start with keyword research.
The first tool I have for you is FAQ Fox.
Most people think only as keywords
instead of thinking of problem.
See, when someone's doing a search on Google,
they're not just typing in something
because they want some entertainment.
Sure, that happens sometimes
but a large portion of the searches happen
because people are looking for solutions to their problem.
When someone's looking for a new phone,
chances are they're not satisfied with their old phone.
When someone's looking up a math equation,
chances are they don't know the solution,
hence, they're looking it up.
FAQ Fox finds you questions that people want to be answered
based on specific site that you want information from.
You can search questions on popular sites like Reddit,
Quora, Yahoo! Answers, or any other site out there
in your industry.
The second tool that I have for you
is Ubersuggest Keyword Ideas.
Ubersuggest has recently expanded its database
from being a simple keyword tool
where it has just basic terms, seed terms like marketing,
to now over 1.2 million suggestions per keyword.
In other words, it now has a lot of long tail queries.
It also has comparison keywords,
question-based keywords, propositions,
all these will help you find the right keywords
that people are typing in
that'll help you get more leads and more sales.
My favorite feature within the Keyword Ideas Report
is the Comparisons Report,
and the reason being is it'll give you all the keywords
that are comparison-based.
Typically, when someone's searching
for comparison-based keywords
such as "Mailchimp versus ConvertKit,"
they've already determined
that they're going to make a purchase.
The question is, what solution are they going to make?
Now, with Ubersuggest, it also shows you the search volume,
the paid difficulty, the organic difficulty,
and it even shows you all the other sites
that are ranking, as well as how many backlinks they have,
as well as social shares.
The second category of tools I have for you
are related to link building.
One of my favorite tools out there is a MozBar.
When it comes to backlinking,
getting these from high-quality sites
will do way better for you than just getting average links
from low-quality sites.
So the more authority that these sites have,
and the more relevant they are, and when they link to you,
it's going to do way better than, let's say, if Joe the Plumber
linked to you.
See, with the MozBar, whenever you visit any website,
it'll tell you their domain authority
and their page authority.
It's great to know which sites you should be focusing on
when it comes to your link building
versus which sites you need to ignore
because it's just not worth the time and effort.
The next tool I have for you is Backlinks by Ubersuggest.
It's another great tool!
All you have to do is go to Ubersuggest,
type in a URL, click on the Backlinks button
in the left navigation.
When you do that, you'll see the Backlinks Report.
It'll tell you the domain score of the site.
It'll tell you the authority of all the URLs
linking to that site.
It'll even tell you the anchor text, the link growth
over time, how many new links are getting
over each and every single day, and how many links
are losing each and every single day.
You'll even see anchor text.
You'll even see things like how many no follow links
a website has versus do follow,
when these links first came to that site,
when they link out.
You'll see when the link is also lost, the exact date.
In other words, it'll tell you everything
you need to know to figure out the right hitlist
to build more links from.
Now, what I mainly use the Ubersuggest Backlinks Report
for is typing in my competitor URLs,
seeing what pages on their site are popular,
what's getting the most links,
and I typically start from there.
because then I can create content that's similar to that,
reach out to all of those people,
and ask them to also link back out to my website.
The third category of tools I have for you
are related to technical SEO.
So let's start with the Panguin Tool.
Did you know that Google makes roughly nine updates a day?
That's 3,285 updates in just one year.
How can you keep up with all those updates?
Well, the answer is, the Panguin Tool.
I know that's a funny name, they're taking penguin
and panda and merging it together
but this tool will tell you when you're going to get hit
by a algorithm, and your traffic went down or up,
what update it was.
So that'll give you ideas on how you can recover.
This is a great tool to start with
because a lot of people are like,
"Huh, my traffic went down, it went up, what's wrong?"
Well, you could go and just read all the articles
around the web, which takes a lot of time,
and try to dissect what's happening
or you could just use this tool.
And it's free.
The next tool I have for you
is Structured Data Markup Helper.
Look, if you want to maximize your voice traffics,
over 50% of the searches now are voice-based,
this will help.
If you want things like rich snippets,
if you want those star ratings, you need Structure Markup.
Using this tool will help you get there
so that way you can increase your click-through rates
and your overall traffic, as well as optimize
your site for the mobile experience.
The last tool I have for you is a SEO Analyzer.
Now, this is also another feature within Ubersuggest.
You can type in a URL, go to the Site Audit Report
in the left-hand navigation.
It'll give you a full-blown report
of all the pages on your site, your load time,
what errors there are, what recommendations are,
what you need to fix first to maximize your traffic.
Even breaks it down on what's going to have the biggest impact,
and what's the easiest to implement.
It scans every single page on your website,
and the beauty of it is, it scans all your pages
every single week so each week you'll get a updated email
on new errors that are found,
and new things that you need to fix.
And when you do fix the errors, it keeps track of that
as well, and it shows you when your traffic's going up,
or down, or what you need to do to maximize your traffic,
even when algorithm changes happen.
So that's it.
Thank you for watching.
If you need help growing your search traffic,
check out my ad agency, Neil Patel Digital.
If you enjoy this video, like it, share it,
leave a comment if you have any questions.
I'll make sure and answer it and help you out.
Thank you for watching.