today i'm going to show you how to set
up a facebook ads retarding campaign
step by step for complete beginners i'm
going to show you which audiences target
how to actually set up those audiences
what budget you should go through and
choose and if you want a 100 free
facebook ads cheat sheet just go ahead
and smash the like button on this video
for the youtube algorithm drop a comment
down below and i'll share with you guys
the private link that you guys can get
that free facebook ads cheat sheet now
if you're brand new to the whole
facebook ads retargeting facebook ads
remarketing is basically the same thing
um world and you're like what is this
basically it's a way to show your
facebook ads or instagram ads to people
who've already visited your website
people that already leads on your in
your database on your email list people
have bought products from you or even
people that have visited your facebook
business page or like to post on your
facebook business page and the reason
why we want to do this is because these
are very highly targeted people to show
our ads to because if someone's already
visited your website more than likely
they're already familiar with who you
are what your business does what you
have to offer
and they're contemplating
buying your products or working with you
and so to be able to show ads
specifically to these people it's a very
very high roi all right and so what
we're going to do right here you can see
it inside the facebook ads manager and
what we're going to do is i got this
sales funnel set up right here or this
basically simple opt-ins funnel and this
is what we're going to do we're going to
send people from the sales
so what we're going to do is we're going
to be sending people to this landing
page this is a simple landing page right
here for this example right so the
audiences that we want to create here is
we want to create an audience for anyone
who has visited our website we want to
create an audience for any person that
is on our email list if we have a big
leads database we want to be able to
upload that into facebook so we can show
our ads specifically to these people and
then another one that i love that i've
seen great results with is called
facebook page engagement that means if
you have a facebook business page which
you need one in order to run facebook
ads
anyone who is engaged with that facebook
page so they've liked or commented on a
facebook post they follow you or
anything like that you're going to be
able to go through and show your ads
specifically to these people now those
are the three audiences i've seen the
most success with obviously you can get
very granular and be able to target
several different audiences
but those are kind of the three core
ones that i would recommend you start
out with when you're doing your facebook
ads retarding campaign so
in order to get those set up what we're
going to do is going to come over here
and click on all tools and guys this is
the latest version of what facebook ads
manager looks like i know they change it
all the time so i like to keep these
videos up to date with how the ads
manager is changing because it is always
changing but what we're going to want to
do here first for our website visitors
is we're going to want to grab the
facebook pixel
and what the facebook pixel is is it's a
little piece of code and you don't need
to know how to code you just need to
know how to copy and paste that we put
onto our website our sales funnels our
blogs and it's a simple way that we can
track every single person that hits our
website all right so in order to do that
we come over here to events manager
and they've made it more difficult to
find the facebook pixel um but i'll show
you guys how to grab it here it took i
remember when it first changed this it
took me quite a while to find this so
all you got to do is come over here you
can see i've got this 2.0
pixel right there so i'm just going to
come over here to add events
and then say from a new website okay
this is how we're going to go through
and add it and then we're going to click
on install code manually and don't worry
even if you don't know how to code or
anything like that it's just very simple
just copy and paste so we're just going
to go through and click install code and
it says um the pixel code is a snippet
of javascript that you're going to place
in the header section of your website
and that's going to be true for your
website your blog your sales funnel
anywhere you want to track people all
right so all we have to do is click copy
code right here
and then i'm using a software called
high level and they've got website sales
funnels all that stuff all into one
place and so what i'm going to do is
come over here and every website
platform is going to be a little bit
different if you're unsure on how to do
this you just message their support team
and they'll know exactly where to go
through and paste this code
but you're just going to go over here
and let's we're gonna click on settings
and then you see over here how it says
put in the header section of your
website
this is the header tracking code head
tracking code and you have the body
tracking code and so um as you can see
right here i've already actually got the
code in here but all i would do is if
nothing was there i would just paste
that exact code and then i would come
over here and hit save
now i want to do this so this is one
sales funnel and if we come back over
here you can see i've got a lot of sales
funnels and if you have a website you
want to do it on your website on your
blog every page that is connected with
your brand that somebody could
potentially visit all right and so once
we do that
then we're just going to go over here
i'm just going to click continue you can
turn all this on continue
we're just going to leave all this stuff
for right now
go to pixel overview and so now we've
got that on our website sales funnels
blogs everything right so now in order
to create an audience of people that
have visited our website we're going to
come over here and we're going to click
on all tools again and we're going to go
to audiences
and so guys this is all pre-set up
before we even create a facebook ad
campaign all right because we need to go
through and create the audiences first
to tell facebook this is who we want to
target before we actually start running
the ads so you can see i've got a few
different audiences right here but we're
just going to go over here to create
audience and then we're going to create
what is called a custom audience right
so these are these retargeting audiences
that we can go through and create and
for this one you can see we've got the
website visitors which we're going to do
for this example and then as far as like
let's say you've got a list of leads
you've got an email list a database you
would go through and select customer
list and you'd be able to upload that
contact information or if you have
purchases on your website you'll be able
to upload that that information there
and then the third one we talked about i
talked about the website visitors the
list of leads and the facebook page
engagement that one's going to be down
here
on facebook page and then the next step
you would just say engagement right
so we're just going to go through over
here website
next
and then we're gonna say 2.0 pixels and
you say event all website visitors so
you could say i only want to um you know
choose people who visit specific pages
but if you have a smaller business and
you're just getting started more than
likely you don't have a ton of people
visiting your website and so we want to
cast as broad of a net as possible and
sometimes usually once you get into like
more advanced strategies you're getting
like tens of thousands of people even a
day visiting your site then that's going
to be like where you're targeting hey
people who visit this page but not that
page and get all this more advanced
stuff okay and then what i like to do
is i like to go max it out okay
especially if you have a smaller
business
the maximum time you can go back is 180
days so that's six months so anyone who
has visited our website in the last six
months we want to go through and start
tracking that and i like to go through
and create these audiences even before
you're ready to go through and start a
facebook ads returning campaign because
you go and you create it and then you
start collecting this data okay you
can't go back six months because it
doesn't know who's already visited the
page because the pixel wasn't on your
website and so the sooner you can place
the facebook pixel
the the better the larger the audience
that you can go through and target and
facebook
likes larger audiences when they're
going through and showing your ads to
people okay so now we're just going to
go over here give it an audience name
i usually say website visitors
we'll say 180 days something like that
and then we just click create audience
okay now i'm not going to create that
audience because you can see right here
i've already got one right there and
then the next one what we would do you
can see i've got this is for a specific
offer right here um that the leads that
i upload into the database so you just
go custom audience customer list then
you go through this whole thing you
import the the csv file and then the
last one
i'm not going to walk through all these
steps because it's kind of
self-explanatory once you actually start
doing it the last one is a facebook page
engagement so we just go next and then
you choose your facebook business page
you can see i've got a lot of pages and
then you would just say everyone who's
engaged with your page and then once
again i like to go through this one's
365 days is the max time i like to
maximize it especially if you're not
getting a lot of traction on your
facebook page and then name that and
then create the audience okay
so now i don't know if i already have
one of those uh but you kind of get the
general idea there okay so um anyway so
now that we have those audiences those
three audiences so we're gonna use like
for example this this example the all
website visitors right here we'll just
use this is just one specific offer of
leads but you'll you'll kind of get the
idea there and the facebook page
engagement would be another one that
would show so now at this point once we
have all that set up and we have a
landing page where we want to go through
and send these people to opt-in to be
able to grow our our email list or be
able to get people on a phone call or be
able to send them to a sales page
whatever our end goal is what we want to
do
is come over here to all tools go back
to the ads manager
and at this point we're gonna actually
create our facebook ad retarding
campaign so we're gonna click on create
right there
and usually with the lower budget we
want to do a traffic campaign okay for
link clicks okay when you're getting
into larger budgets you want to go and
do conversions which conversion is
basically optimizing it for leads even
though the traffic one you can still you
know go through and be the goal is to
get leads but if you're not getting at
least 50 conversions per week then
facebook actually recommends doing the
traffic campaign so let's say on average
it costs you ten dollars to get a lead
and so to get seven to eight leads to
get those 50 conversions it's about 70
to 80 per day that you would be spending
that means if you're spending anything
less than that which with most
retargeting campaigns you are um you
want to just do this traffic right here
okay so we're just going to do traffic
we'll hit continue
then we'll give this a
a name we're just going to say
facebook
ads
retargeting campaign right
now if you are in like the the real
estate space you need to come over here
and click a special ad category for
housing or if you're in employment
credit social issues anything politics
all that stuff you need to go through
and select one of those for this example
i'm going to say you're not in one of
those areas and anything that i skip
over
going through and creating these
campaigns it means that you don't need
to change anything all right the a b
testing campaign budget optimization all
this stuff it's a little more advanced
and especially with retargeting
campaigns you typically do not need that
so we're going to click on next right
here
so for ad set name we're just going to
basically we want to want to give us
enough information of who we're actually
targeting now as you grow your business
and if you have a really large email
list and you're getting thousands or
tens of thousands of people visiting
your website and then you also get tens
of thousands of people that are engaging
with your facebook business page you
might want to create separate ad sets
for each one of those but i'm assuming
if you're just getting started and
you're kind of watching this video right
now those audiences aren't large enough
to go and have separate ad sets for each
one of those and so we're gonna just all
combine them into one single ad set okay
so what i like to call this i call it a
tier two
um
retargeting
audiences
okay and tier two is kind of what i
refer to as like your retargeting
campaigns of you know the website
visitors leads people that have not
bought from you facebook page engagement
right and then coming down here for the
daily budget and like i said remember if
i skip over anything it means you don't
have to go through and mess with it for
the daily budget usually what i like to
do is put about 30 to 35 percent of my
overall budget towards retargeting and
that means i can have 65 to 70 percent
of my advertising budget going towards
cold audiences bringing more people into
my world so they can know about my
business right now the minimum budget
you should go here though
i would recommend is let's say ten
dollars per day that's even if this is a
very very small audience okay um
facebook doesn't really optimize
anything if you go less than ten dollars
per day so i would say that was the
minimum that you should start out with
your retarding campaign okay and then
start date we'll just start right now
then right here this is where we go
through and start to choose our
audiences okay so we're just going to
click on custom audiences we're going to
click right here and so remember we
talked about the leads everyone in our
database
and then we're gonna do all our website
visitors and then like i showed you oh
we've got uh facebook page engagement
right here all pages
okay so we've got those three audiences
that i think in my experience are the
best audiences at target and that's
after spending two million dollars on
facebook ads of my own money so i've got
a lot of data to go through and back
that up now
as far as like location age gender all
the detailed interest targeting
because these are retarding campaigns we
don't need to go through and mess with
all this okay because it doesn't really
matter what gender or what age they are
if they've already visited our website
if they're already on our email list
that means there's somebody that has
already shown interest in what we have
to offer and so we want to cast as broad
of a net as possible right so now we
come down here and then for placements
i usually like to do automatic
placements for retarding campaigns which
is recommended
um with a lot of my cold campaigns i
don't always do the recommended
automatic placements but with
retargeting i want my face or my ads to
be shown everywhere on facebook on
instagram on um like the explore pages
pretty much anywhere they could possibly
see me i want to go through and be able
to be seeing every single place that
facebook is able to go through and show
your ads okay so i just leave that on
automatic placements and then the
optimization and delivery
i'll leave this on link clicks and then
we're going to go through and click next
and at this point this is where you go
through and actually create your
facebook ad or your instagram ad which
that people are going to see okay now
this is going to vary depending on like
what your business is and so i'm not
going to go through and go and set up
the actual facebook ad but basically
what you're going to do is if this is
the landing page that we're going to
send people to we're going to grab this
link right here
we're going to come down
and we're going to put the website url
right there
and then what you'll do
is as you're going through and looking
at the cool thing is is you're able to
go through and see the post being
created right here so this primary text
that's like as you're going and
scrolling through facebook or instagram
that's the core text so like let's see
let's let's type this out just so you
can see it
it's gonna pop up right here at the very
top and so that is kind of like the
overall message you're gonna be seeing
and then the headline is let's say
whatever the headline is so this one's
get a free facebook ads training
get my free
facebook ads training something like
that right
now the description is optional i don't
usually go through and put something
here because it's not going to be seen
on every single one of these it's like
if you go and look at like this one is
more on like a desktop view whereas like
if you go on some of these other ones
it's not going to actually show
what's there and so it doesn't really
matter as much
then we got the website and then we've
got the url the call to action i usually
like learn more but you've got a lot of
different options over here learn more
has always been a good one that's worked
for me
and then coming down here don't really
need to mess with all that and then once
you're ready you've got that all set up
all we're going to do is click on
publish and it's going to take a little
bit to actually go through a review
process and go live but once it's gone
through the review process and gone live
what i highly recommend doing is giving
it at least five days
and so you want to give it at least five
days to optimize and see okay who should
i be showing this ad to before you
determine if it's a winner or not if it
goes like the first two or three days
and doesn't get any leads i wouldn't
worry about it too much because it's
only 20 to 30 dollars and so we want to
go and be able to give it a chance to
succeed and what facebook does is they
take the ad in the first couple of days
it goes through a learning face they see
okay who's actually engaging with this
facebook or instagram ad and who's
clicking on it who's actually opting to
become a lead and then they take that
data and they try to show it to more
people just like that person that has
already clicked has already opted in and
then they continue to go through and
optimize your facebook ad right so
anyway guys i hope this video was
helpful as far as going through and
setting up a facebook remarketing or
retarding campaign
and uh you guys have any questions drop
them down below once again if you guys
want that free facebook ads cheat sheet
go ahead smash the like button drop a
comment down below and i'll share with
you guys that private link to be able to
get that free uh facebook ads cheat
sheet and with that said thanks so much
for watching and i will see you in the
next video