The following information is provided for educational purposes only and in no way constitutes
legal, tax, or financial advice.
For legal, tax, or financial advice specific to your business needs, we encourage you to
consult with a licensed attorney and/or CPA in your State.
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In this video, we will discuss the Newspaper Publication Requirement for your LLC.
We want you to know about this requirement before you form your LLC because it affects
how much you will pay in publication costs.
This requirement is more annoying than it is useful, but is still New York law.
However, we have a strategy we're going to share with you in this Lesson, which can easily
save you up to $1,000.
We will discuss the strategy later on since we need to cover some basics first.
By law, every LLC formed in New York is required to notify the public of its formation by publishing
ads in 2 newspapers.
Your ad must run in both newspapers for 6 consecutive weeks.
1 newspaper must have a daily circulation and the other newspaper must have a weekly
circulation.
For each the daily and the weekly newspapers, your ad just needs to appear once per week
for those 6 consecutive weeks.
Your ads must be published within 120 days of your LLC's approval date.
Your ad will contain basic information such as the name of your LLC, your address, and
the formation date.
Just to offer some clarity, here's an example of what your ad will look like "TURTLE POND
LLC.
Articles of Organization (abbreviated).
filed with the Secretary of State of New York (also abbreviated) on 7/31/14.
Office: Albany County.
SSNY designated as agent of the LLC upon whom process against it maybe served (that means
that if you're sued, the State of New York is notified, and then they'll notify you).
SSNY shall mail copy of process to the LLC, 100 Jane Street, #4A, New York, NY 10014.
Purpose: any lawful purpose.
You will use the same ad format for both newspapers.
We will cover how to publish your ads in a later Lesson.
This sample ad is also shown below this video for your reference.
There are 2 costs associated with your Newspaper Publication Requirement.
The first of these is the cost to place the ads in the newspapers.
The cost to place the ads will vary depending on the county in which you publish.
The second cost is filing what's called a Certificate of Publication.
This is your certification to the State that you've met the Newspaper Publication Requirement.
The cost to file this document is $50.
We will discuss the Certificate of Publication again in a later Lesson - after you've formed
your LLC.
The office address that you listed your LLC Formation Documents determines the county
where you are required to publish your ads.
Publication costs can vary quite a bit among the counties.
Some are very expensive and some are quite affordable.
For example, publishing costs in Manhattan County will be $1,000 - $1,500.
On the other hand, the least expensive County is Albany County, where the publication costs
will be $75 - $100.
Obviously, the goal here is to keep your newspaper publication costs down.
You can do this by using an address located in Albany County even if your LLC is not actually
located there.
New York requires that you list an LLC "office address" in your LLC Formation Documents.
However, this address does not have to be your LLC's actual office address.
It just needs to be an address located in the State where your LLC is able to receive
mail.
You can accomplish this by using our strategy - which is hiring a Registered Agent located
in Albany County and then using their address in your LLC Formation Documents.
A Registered Agent is a company that receives mail and important documents on behalf of
your LLC and then forward them to you at any address you'd like.
If you hire a Registered Agent located in Albany County, you'll be able to use their
address as your LLC's office address.
Since you're new LLC's office address will list Albany County, you will then be able
to take advantage of Albany's less expensive newspaper publication costs.
This is only a temporary address that you will use just to meet your Newspaper Publication
Requirement.
Once met, you will then simply change your address back to your LLC's actual office address
(and we'll show you how to do this in a later Lesson).
Don't worry, New York does not require that you publish new ads if you change your address.
You only have to meet this requirement once.
In order to determine how much money our strategy can save you, you will first need to call
a weekly newspaper and a daily newspaper in the county where your LLC is actually located
and obtain their publication costs.
You will then compare those publication costs with the costs of using our strategy.
If running ads in your actual county will cost you less than $300, then our strategy
will not save you any money.
If this is the case, you will just use your actual address in your LLC Formation Documents
and publish your ads in your actual county.
However, if running ads in your actual county will cost you $300 or more, then we recommend
that you hire a Registered Agent located in Albany County, use their address in your LLC
Formation Documents and publish your ads in Albany County.
The Registered Agent we recommend charges a fee of $125 for their services.
After you've met the Newspaper Publication Requirement, you will need to file a change
of address with the State for just $30.
These costs are minimal compared to the hundreds of dollars you would otherwise spend running
ads in your actual County.
Typically, Registered Agents charge $100 - $300 per year for their services.
If you decide to use our strategy and hire a Registered Agent located in Albany County,
we recommend a company called Northwest Registered Agent.
They have been in the business for more than 2 decades and they have a solid reputation.
Again, their fees are $125 per year and their support is top-notch.
The benefit of using Northwest Registered Agent is that their New York office address
is located in Albany County.
Ff you want to hire them, there's a video tutorial below on how to sign up for their
services.
Once you sign up with Northwest Registered Agent, you will then be able to use their
Albany address in your LLC Formation Documents.
If you have any questions for them, we've also listed their phone number below this
video.
Here's a breakdown of what it will cost you to hire Northwest Registered Agent, run ads
in Albany County, and then file a change of address after you've met your Newspaper Publication
Requirement.
Hiring Northwest Registered Agent is $125, publishing in the Times Union Daily (which
is a daily circulation paper) is $60, publishing in Altamont Enterprise (which is a weekly
circulation paper) is $35, changing your address afterwards $30.
Your total cost of this strategy is $250.
So, if total cost to use our strategy are approximately $250, then anyone who expects
to spend $300 or more in publication costs will see significant savings.
In fact, the higher your publication costs are, the more money you will save using our
strategy.
With our strategy, you can achieve the following savings: on the left, this will be your publication
costs in your county; in the middle the savings in dollars; and on the right, the percent
of savings.
So for example, if running ads in your county is going to cost you $400, then using our
strategy will save you $100 or 25%.
Or, if running ads in your county is going to cost you $800, then we're going to save
you $500 or 63%.
Or, for example, if you're in a more expensive county and publishing your ad is going to
cost $1,500, then our strategy is going to save you $1,200 or 80%.
This savings breakdown table is also listed below this video for quick reference.
Below this video, you will also find the contact information for all of the New York County
Clerks.
By law, you can only publish your ads in newspapers that are approved by the County Clerk.
You will first need to call the County Clerk located in your actual county and ask for
the name and phone number of 1 approved daily newspaper and 1 approved weekly newspaper.
Next, you'll need to call both the newspapers and ask for their publication costs for running
LLC ad for 6 consecutive weeks.
Then, you will compare these publication cost to the savings breakdown table that's listed
below this video.
This will help you decide whether you should use your LLC's actual office address in your
LLC Formation Documents, or hire Northwest Registered Agent and use their Albany address.
Again, if running ads in your county will cost you $300 or more, then we recommend you
hire Northwest Registered Agent, use their Albany address, and take advantage of significant
savings.
Remember, there's a video tutorial below on how to sign up for their services.
However, if running ads in your actual county will cost you less than $300, then our strategy
will not save you any money.
If this is the case, then you will just use your actual address in your LLC Formation
Documents and then publish your ads in your actual County.
You are now ready to make your calls.
Again, you will first need to call your County Clerk and obtain the phone numbers for 2 approved
newspapers.
Then you'll need to call both newspapers, obtain their publication costs, and then compare
those to the savings breakdown table below.
At this point, you'll be able to decide if our strategy will save you money.
If there are no savings, you will just use your actual address in your LLC Formation
Documents and publish your ads in your actual county.
If there are savings, we recommend you hire Northwest Registered Agent, use their address
in your LLC Formation Documents and publish your ads in Albany County.
Finally, once you have determined what address you will use in your LLC Formation Documents
and what county will publish your ads in, you can then proceed to the next Lesson.