- Okay, back to content.
Title, thumbnail, video,
close captioning, and description.
Okay small tweaks, what are the small tweaks?
Let's get into it.
We want to follow the viewer,
the viewer is are most important data point.
The more that we understand who the viewer is
or who they can be will make the biggest difference
in our audience development growth for our channel,
for the visibility of our videos.
So you want to follow the viewer
because I am here to tell you
that the AI is so obsessed with the viewer,
and what the viewer will do next.
Then when you can get in that head
or you have a strategies of how to help the AI
learn what to see next
and to be able to follow the viewer you are able to succeed.
Now like I said,
I was really excited about the funnel that YouTube,
like seriously it was a game changer for me,
because we were only hypothetically estimating
what the impression rates is.
So I want to talk to you about what an impression is.
When you see a video
and it's basically seen
on a screen for at least one second,
that is an impression.
Now keep in mind, I want you to keep in mind,
that it's only coming from the app,
it's not coming from external sources
or it's not even coming from YouTube notifications.
Okay, so it's only in app.
So it could be in your subscription feed,
it could be on the home page, it could be on trending.
Wherever that video shoes up, that is an impression.
Now it's really important to understand
when the video shows up and no one clicks on it,
that's a very bad thing.
So we want to look at the next metric,
which is this percentage right here.
Everyone looks over through it,
and don't really understand this
but this is the number that is the golden number
for you to really look at.
This the percentage of how much YouTube
actually loves your content.
And when I say YouTube loves your content,
it's actually the viewers that love your content.
Because the more that the viewer loves your content
the more that YouTube is actually gonna recommend
it out there.
And so that percentage right there
is the number one thing
that I really focus and care about,
is how can we get that to be higher.
How can we make that percentage higher?
What can we do?
What strategies can we take?
What small little tweaks on the channel,
on our playlist strategy, our content strategy,
that we can make this happen?
It all comes back down to really having a desire
to increase suggestions through your videos.
Now I know there are channels out there
that get a lot of views,
that you're recourse channel
and it's how people type in how to do things
and you're helping them,
but I am here to tell you that YouTube
will also promote you
and it should be you're number one traffic source
for you're channel.
If you want to see massive growth, suggested traffic
should be you're number one.
And browse features should be number two.
Okay, that means YouTube really really likes you.
Now when that happens we're looking at this
and we want to increase it,
we want to make sure it explodes,
we want to get it as high as we possibly can.
How do we do it?
Step one, this is how you do it.
Make clickable titles.
Now I was talking with a content creator yesterday here,
that you guys don't even know he's here,
at almost ten million subscribers,
hundreds of millions of views a month,
and I asked him about his titling
because honestly his titles are so clickable,
that every time I see his thumbnails and titles
I just need to watch the video.
And it's that good
and I asked how much time
and he's like, "I spend a lot of time on my titling,
"A lot of time."
And I would say whatever you're doing spend three x
more time on your title research.
Now when we do add campaigns,
when we were doing squatty potty.
We were testing, we were split testing.
We wanted data,
we wanted to know what would convert the highest.
We actually spent money on adds
just to see which title was the most effective.
We do it still today.
If we have a big Campaign,
we have a big video going out,
throw like twenty bucks behind it
and you can figure out what's gonna convert higher.
But we wanna understand what will work.
Step two,
make thumbnails safe.
Have you ever heard that before?
Make thumbnails safe.
Sorry, what where's my wife?
I'm so sorry.
Alright, here is a thumbnail
I pulled off the internets,
and please don't look at my history, Carolyn.
Wow, awkward conversations at the house.
Okay, okay we have a thumbnail, is this thumbnail safe?
Well let's find out.
How do we find out? Cloud vision.
It's part of the Google brain,
and it's open to everyone.
Who really uses it?
I don't know.
I know you're gonna use it after this presentation.
And let me tell you why.
This brain is super smart.
So we could actually upload an image
and it could say, hey this person is really happy,
or they're sorrowful, there's anger, there's surprise,
they're exposed, they have head wear on,
you can really get to the depth.
Now notice this is just basically a woman in a bikini
where, you know, holding a hamburger, right.
And hardly anything else, and she is very happy.
Okay next, this is the tagging
that's going along with that image.
They're already tagging it.
So look swimwear, fashion models, summer,
undergarments, girl, lingerie, model, spring break,
and the list goes on and on and on.
Next, this is the one that should literally scare everyone
here is the web entries,
it already pulls up who the person is, who the model is.
Hamburger, American cuisine, United States of America,
Carl's Jr. There is no
Carl's Jr. anything there.
Wow okay, here's what is better
we go down it keeps on going,
Hardee's because Carl's Jr.
and Hardee's it depends what state you're in.
We love Carl's Jr., but ya know.
it goes into Sports Illustrated,
then it goes actually page matches now
this right here I truly believe
that there is false positives on a lot of videos
because of what I'm gonna show you next.
Okay, which is pages with matched images.
Safe Search, this is what everyone should click
on right here,
because what Celo was saying about swearing,
Google Vision's telling you about safe search.
Check this out,
look where it's at racy, very likely.
What happens when it's racy and very likely?
I'm here to tell you, restricted boat.
Okay, there is a lot YouTubers right now
that have reached out to me first part of June.
And it's really hitting quite a bite,
and they can't figure out why their channels just tanking.
You need to find out which videos are restricted,
'cause you have a restricted problem.
Because you have images that are being flagged
by YouTube and it's stopping you're growth,
it's stopping you're suggestions.
Because as soon as something is restricted,
it doesn't get any views guys.
It's just like you have to be logged in,
they have to say okay we can see that type of content
and that's a very small number of people
actually getting views from there.