This is the type of bread that fits a purpose in a market.
It's even hard to pronounce all those names.
They use dough condition so products can go as fast as possible on their lines.
Ingredients that are preservatives.
Bread is the foundation of our daily meal.
It's the number one food on the tables of people all over the world.
Bread is pretty much a universal food.
Without it the meal seems incomplete.
Because bread was this foundational part of the diet,.
our society went on a mission to make bread really cheap.
And that included using all kinds of industrial processes.
They made a very bland tasteless but standardized product.
Bread requires a mix.
You have to have the right process but you also have to have taste.
Quality and food comes from first getting really great ingredients.
We use mostly organic flour from people that we've been working with for 20 years.
Then being really careful.
Croissants that goes into our stores have 33 percent butter.
And being really repeatable.
24 layers.
That takes flat the dough, folding it all together, flattening again, folding it all together.
And having somebody watch the whole thing like a hawk.
And taste it and test it.
The days of factories that are running like shampoo factory or tires factory,
I think that future is gonna be over at some point.
Our company has the luxury of being very flexible.
And our bakery slash kitchens are very very flexible.
So we can innovate, test quickly products, and bring to market.
And what we want as we grow is more to partner specific food companies.
to whom we can bring prototypes or products that we know how to manufacture at scale.
Do you think it's better to have the green beans that was flash frozen right after being cut?
Or having your green beans that you buy in any retail shelf that has been sitting there for a week or two?
Which one is more nutritious?
Our brioche has 21 days shelf life. It's only key ingredients that are non GMO,.
that doesn't sound like your chemistry list.
What we think about is how do we change and even improve.
the quality of the Starbucks of the world, the McDonalds of the world,.
the Costco of the world.
Yes it's fun to provide a great baked goods to ten thousand peoples a week in San Francisco in bakeries.
Does it change and move the needle? Not really.
But what's really exciting is what we can do is a lot of the big partners.
who have massive trash cans at stores every day.