The leading French luxury fashion house of Chanel has appointed Jennie Kim to be a brand
ambassador. Jennie is a singer, rapper, and dancer best known for her musical work as
a member of BlackPink and as a solo artist. She is not only recognized for her musical
endeavors but also for her stylish looks and work in fashion. She is dubbed the fashion
queen of the new generation since she captures the spirit and romanticism of Chanel through
her effortless, cool, and millennial style. Suitably, Jennie is lovingly nicknamed 'human
Chanel' by her fans as she appears in music videos, performances, appearances, numerous
fashion publications, and in her everyday looks wearing Chanel garments.
The idol has a very special relationship to fashion and nostalgic feelings of CHANEL.
In an interview for Harper’s Bazaar, Jennie shared, “I feel a different sense of accomplishment
and pride when I create new visuals with a brand I like compared to when I work on music.”
She is heavily involved with high fashion and her style portfolio has ranged from YSL,
Calvin Klein, and Gucci and Prada. To all industry-level brands. When it comes to Chanel,
the fashion house aims to be modern. They not only upkeep the prestige and integrity
that was created by the founder but also hold great appeal to those who are trend aware.
The Korean spokesperson stated, “.Jennie’s loyalty to the brand as well her trendy style
matches well with Chanel’s image.” Making her the best choice to be a brand ambassador
which is defined as a person who is formally recognized and employed by the brand as a
representative to raise brand awareness and promote products. Often they are the face
commonly thought of when it comes to the fashion house as they will embody the identity of
the brand through their own appearance, demeanor, and values. This is done to carry on legacy
and build the image of the brand, communications of the fashion house internally as well as
externally, and increasing profitability along with brand asset value.
Jennie upkeeps the brand’s elegant image and charismatic presence. She also has a very
sentimental connection to Chanel. In an interview with Elle Indonesia she stated, "I remember
when I was little, I looked through my mother's wardrobe and searched for whatever vintage
Chanel I could find."
She brings this lifelong passion for fashion into her music, for her solo debut she was
heavily involved with the looks to be featured in her music video. The amount of thought
and care put in is admirable as she would choose each to accompany the song in various
ways. In other music videos, Jennie sports Channel as well such as 'How You Like That'
where she sports a Chanel Spring/Summer 2020 dress, Chanel gloves, and top as well as ‘Kill
This Love.’ where she is wearing Chanel Resort 2019 along with another set of Chanel
gloves.
Many of her stage outfits to perform consist of classic Chanel pieces, from tops and jewelry
to skirts and caps that integrate into the look of BlackPink. Their style has been defined
as, “a mixture that is active and improvisational but also elegant and luxurious.” The stylist
states, “It’s my vision to create a really different idea with their look to be at the
epitome of women’s fashion in South Korea — to create a new milestone. The group is
more loved by people who follow fashion.” Often when people think of high fashion, they
think of Chanel. Jennie contributes to the group’s aesthetic through her personal style
in hand with Chanel as the other members do with their fashion houses of YSL, CELINE,
and DIOR.
In addition to being seen on global stages, BlackPink members are featured in numerous
international fashion publications. Jennie shot her first pictorial for the CHANEL BEAUTY
with Harper’s Bazaar Korea in January 2018. This was paired with an ‘I LOVE MAKEUP”
video campaign where she showcased her versatility of charms through her modeling skills to suit
the makeup’s essence.
In Vogue Korea Nov Issue 2019, Jennie had 12 pages dedicated to her stylish Chanel looks
where she was dressed in the iconic timeless tweed styled into much more cute and playful
looks, camellia embellished ribbon tops, a long cashmere cardigan for a more casual warm
approach, and variations of the 'Chanel 19.’
For DAZED KOREA 2019 X CHANEL, the idol modeled clothing from Chanel SPRING 2019 READY-TO-WEAR.
When about gaining the nickname of 'human Chanel', she said, "Chanel is a brand I've
always dreamed about. I thought it would be great to work with them once and now it's
become a reality.”
For Vogue Korea March 2021, she contributed to the shoot. Previous to this she had worked
on photoshoots as a model. Jennie expressed that she would want to be a magazine editor
or fashion designer if she were not an idol. Here she decided on her own concept, hair,
makeup, and style. where she styled Chanel denim and adorned herself with luxurious minimalist
clean jewelry and slides, a classic black and white look, and a dainty look possessing
an updo and black dress. The looks have a duality of them- dulcet, delicate, and feminine
pieces with edgier and more trendy styling to take the classic offerings and breathe
new life into them. Jennie reworks Chanel to her personal taste and gives outfits personality
while maintaining the original integrity of the pieces.
These are some examples out of many editorials and campaigns by which Jennie brings a mindful
and inspired approach on set. She also brings this to her commercials taking on the liveliness,
lovely and vibrant nature of the brand- conveying her love for fashion and channeling the house’s
spirit within her fashion work.
In the campaign for Fall-Winter 2021/22 Ready-to-Wear Show where ambassadors and friends of the
house showcase their Chanel looks while waiting for the show to start. Here Jennie is styled
in a trendier take on the little black dress with embellishments to finish off the look
and accompanied by her dog Kuma.
Not only has Jennie attended fashion shows virtually, but also has in-person for past
runway presentations.
She made her first attendance at a Chanel fashion show as a representative where she
sat alongside Pharrell Williams and Pamela Anderson. For the Chanel 2019 Spring-Summer
runway, Jennie was dressed in a two-piece suit from cruise 2018/19, the mini flap bag
in a beaded light blue tweed, three coco crush rings, and a sandal to match the atmosphere
of the beach-oriented collection.
Jennie went to FALL READY-TO-WEAR of the same year wearing a simple chain-trim Chanel shift
dress complete with a logo belt and sleek black pumps to pay respects to designer Karl
Lagerfeld.
To watch the Chanel Ready To Wear Spring/Summer 2020 runway, Jennie wore a Chanel Fall 2020
Ready-to-Wear cardigan and bow top with light wash wide-legged denim- A look of comfort
and signature feminine style- bring in aspects of the BlackPink streetwear style.
JENNIE: GROWING UP, CHANEL WAS MY DREAM- A FANTASY AND TO BE A PART OF IT JUST MEANS
A LOT AND I ENJOY EVERY PART OF IT AND I’M EXCITED TO MAKE MORE EXCITING THINGS WITH
CHANEL.
For attendance of Spring-Summer 2021 Ready-to-Wear, Jennie sported Chanel Resort 2021 navy dress,
accessories & Chanel FINE Jewelry for the Chanel Spring/Summer 2021 Ready-to-Wear fashion
show. While discussing her impressions, Jennie exhibits her knowledge of fashion and personal
taste she found in the collection.
JENNIE: I FELL IN LOVE WITH THE BLACK AND WHITE DRESS WITH THE CHANEL LETTERS AS A MOTIF.
I REALLY LOVED THE ONE BARE SHOULDER AND THE LIGHTNESS OF THE FABRIC. I'D LOVE TO WEAR
THAT DRESS ONE DAY.
Jennie is not only present at Chanel collections, but also makes appearances at many high fashion
events. For the CHANEL MADEMOISELLE PRIVÉ EVENT, she was seen sporting a PRE-FALL 2017
blazer that has been converted into a mini dress with boots from autumn/winter 2017 and
a quilted bag, belt, and necklace. A classic Jennie takes on the Classic Chanel look that
is youthful, trendy, and accessible.
Uniquely in another variation of the suit, Jennie went to the ‘Coco Crush’ Fashion
Event. She wore an elegant, sexy, and proper black and white look by pairing a Chanel blazer
with a simple mini top and white trousers.
Jennie attended CHANEL Pharrell Williams Capsule Collection Launch Event in support of her
fellow CHANEL musician and performed Solo at the celebration party.
In addition to appearances of the fashion house’s events, Jennie also carries the
Chanel motifs and dress codes into musical appearances off stage as each member wears
clothing from their respective brand. She presents the simplicity and modernity that
is fashionable, but not necessarily following more trends. The Chanel woman paves her own
path with respect to heritage.
Jennie inspires the fashion of many and sets trends often, stating, “Ever since I was
little, styling myself was my hobby. That’s why I’m thankful and amazed that lots of
people are interested in my [fashion] preferences.”
Jennie, for fashion, is not only known for her looks, but she also has strong brand recognition
and marketing power. On the Korean Business Research Institute's monthly "Individual Girl
Group Members Brand Power Ranking" Jennie has placed first numerous times. On social
media, the idol has a far reach. She has received awards such as the "Most Loved Account" in
2018 of South Korea. As a byproduct Chanel sales are boosted as people covet Jennie’s
Chanel garments.
Jennie shares her love for fashion and personal taste often on her Instagram. Often she has
Chanel styled to a relaxed essence and plays with pieces in differing ways to her personal
preference. For instance, pairing a delicate ruffled cotton canvas blouse and the Gabrielle
bucket bag as well as a nude pump with denim. Or a wool crepe jacket offset with black skinny
jeans and Chanel trainers and finishing it off with the Chanel white small round bag
with gold detailing to unify the look.
Overall, Jennie has not only displayed great personal style and skilled modeling, but also
her own knowledge and appreciation for fashion during her time as Chanel ambassador. It is
evident that the synergy of Jennie and Chanel has great impact within fashion as both move
forward creatively, inspiring the style of many with international appeal, and carrying
on the Chanel legacy through not only looks, but the spirit to share the same connection
she has had with the fashion house with the world.
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