Welcome back to the journey on lease option land. Today, Steven Miller and I
are going to do an expose into the, how do I actually market a home to find the
perfect lease option tenant?
Okay, we are back. This is lease option part 2. I've got Steven Michael Miller
here with me, this guy is the king of lease options,
he's the first person that I hired, we know how to make this happen and I'm
telling you, if you're watching these videos, saying, "Well some people are
telling me I'm too young or too old to invest, some people are saying I don't
have enough money, some people say I can't qualify with a bang." Steven does
that matter? - It doesn't matter. - It absolutely doesn't matter. We're going to go
deep right now and we're going to help give you what you need to go into the
marketplace. I promise you, some of you are going to take this knowledge and you're
going to get into the market and be like, "Oh my gosh, it totally worked."
Alright, now by the way, one of the
manuals that you can follow along with what we're sharing is if you click on
the link, you can get access to my real estate straight path book, it's actually
in the description below and if you get the straight path to real estate wealth,
we're outlining a lot of the details on exactly what this looks like. What we're
going to do today is, we're going to cover marketing which is, we're assuming you
got a house and we're assuming that you want to know, alright, guys, I hear you,
lease option is way more profitable than renting, I got a house, what do I do? And
remember to hang out for the fourth and final one because we're going to show if
you don't have a house, we're going to show you how to buy houses on lease option
with even as little as no money, no credit, this stuff works. - It does, it works at
rocks, it's amazing, so get ready, buckle in, we're ready to go. So I'm going to
talk about again, Kris said let's assume that you already have the home. If you
found it, it's a great deal, it's got equity in it and you're ready
to sell this thing on a lease option, in other words, you're ready to hold on and
maximize your profits to the very best that you possibly can. In order to do
that, you need someone to get into this home, right? So you got to market it. Now I
know, so many people don't like the marketing thing right? Nah, I'm not really
that good at a market. No, I'm telling you right now, you do everything that we
say, right here, right now. You will be able to market your lease option like a
champ. - What Steven's going to do right now is
he's going to draw a picture of a sign. If you go and get a poster board, a bold
bright fluorescent one from the Hobby Lobby or the local craft store, what he's
going to do is, he's going to put a message here that if you post this on the
property, this is going to attract the right people. Go to Home Depot or Lowe's
and get yourself a realtor stand, it's metal, it's a basic frame, it'll
either say for sale or for rent, you're going to want to buy
4 of these. How many? Four. You're going to want one that says for sale by owner, you
want one that says for rent, and then on the other two, you're going to create a
homemade sign that you are going to slip on top of it, you're going to laminate it,
and that sign is actually going to attract all the people that you need for
this house. This works like magic. Now as Steven makes a sign, you might be
wondering, "Well should I actually get a professional sign made?" Remember that
we're talking to a body of people that are out there in the marketplace that
are saying, "I've gone to a bank, it's now embarrassing, I don't even want to
look at my credit, I had a couple of things that didn't work out for me and I
don't know how to get a house but dang it, I want to stop throwing my rent money
away, I want to get into a house." And Steven is going to show you a homemade sign
that communicates to these people. We're not a bank, we're not a formal
institution but we do have your solution and that solution is called rent to own.
I want to say two words here and these are two words that we're going to
repeat over and over and over. When we're talking about marketing this home, we're
talking about attracting the right kind of buyer for this home, these two words
or things, so make sure you write these down, hopefully, you've got your pen and
paper out, you get your computer out, you're taking notes. The two words that you're
going to want to use is flexible and open-minded. Okay you, you right now, for
all intents and purposes are the most flexible, the most open-minded person
out there and they want to work with you and you've got the sign, like
Kris said, this sign communicates flexible and open mind and this
communicates, hey, I'm just the average Joe, that you're just going to work with the
average Joe and I'm going to work with you. I'm not going to
push against you, I'm not going to say, no, disqualified nope, this call. I'm not
going to say that, I'm going to say, absolutely, let's find a way because I'm open and
flexible. - So rent to own is what communicates the
most basic concept which is, listen, we know you want to own, we're going to show
you how you can rent and in time own. Bad credit is okay because they're thinking,
oh, they won't pick me and you're trying to communicate, we will, you're going to put
your phone number right here and then you're going to say, no bank qualifying, no
underwriters, no 30 days of over qualifying, you collecting pay stack,
paychecks and stubs and W2's and then running your credit and looking with
that and by the way, we do have a qualification system because we want you
to put the right family in. We're going to show you the narrow
gap where you're going to succeed the most that you possibly can. - And I will tell you,
don't deviate from this, like, don't try to get creative and make up your own
sign that works, you know, that you think might know, we've tested everything so
just stick right close. - Do you see this big fat marker by the way? Do you
see how Steven wrote this? It's legible. As long as it's legible, fill it up from
end to end and just a little tip for you, leave enough room on the side because
what I would do is get it laminated, in fact, if I were to show you in a
moment what those signs look like you're going to laminate it and then you take duct
tape and you're going to duct tape the front an the back an the top and this
and you're going to duct tape it to one of those signs, it fits on there perfectly
and boom, you are in business and you've already started tracked in the right
booth. - So let's talk about, let's move over here, while Kris is drawing this up,
I'm going to tell you little bit about this because what we're going to go into right
now is exactly where you want to place the science. This is the science of
marketing, you all know that marketing is a science, it's a sometimes,
it's a moving science. For this one, it's not moving anymore, like we have tested
and tested and tested and this just works. So when you've got your home and
you want to place your signs out, there's a specific way to do that. Right now,
Kris has drawn up a, wow this is pretty good.. - This is a road.
- We've got the house in the roof and is this a, is this a 5 center
pitch or is it a? - That's the six twelve. - Sex twelve pitch, okay, just make sure.
We got to picture the roof, okay.
So what you want to do is, you want to actually have five
signs. Now I didn't stutter, okay. Five signs. - Steven is that kind of obnoxious?
That's a lot of signage. - It might be a little bit obnoxious but this is
marketing and the whole goal of marketing is to attract the attention of
as many people as you possibly can and then funnel the right ones to you, right?
This is the whole purpose here. So what Kris is drawing up here are these five
signs and way you're going to place and now, I want to tell about I want to tell
you about the five signs okay? Three of them are going to be like what I drew.
Let me just real quick, just to remind you, three of them are going to look exactly
like this. - Take a picture, Kodak moment, it will last longer.
- Screen capture right there, three of them are getting just like that, one of them is
going to be a for rent sign and one of them is going to be a for sale sign.
Now, why would you want to put a for sale or a for rent sign on a home that you are
decidedly going to be doing a rent-to-own on or lease option?
It's quite simple, you want to attract the most people, is it possible that someone
driving by may see your home and see the rent-to-own sign have no idea what that
really means to them because they've never experienced it before? But they do
want to rent and if they had a conversation with you, you could convince
them to do a rent-to-own. Absolutely, I don't know any renters by the way, Kris,
who want to stay renters forever, right? If you're renting a home, chances are you
want to eventually buy at some point so give them an opportunity, get them to come
in and have a conversation with you, with the for rent sign and then teach them
about the rent to own. - Some people are more open to wanting to buy so they want
to see the for sale, some people want to rent and others will see the rent to own
and so if you look at, there's four sign here, 1 2 3 4 5. - 5 signs. -3 rent to owns, this
one is on the street, this one is also on the front of the property, this one is in
the window or area the same size and then on says
it's for rent and one says for sale. - Yes but these are actually here and the rent
to owns are actually out here. - Steven details. - It's been a little bit,
Kris. Look, let me try it one more time, right, rent owns, rent to owns are these
outside ones and this one on the house. - So basically, what we're saying is if
they see this sign but they come over here and walk over here, they're going to
figure out how to get into the house and they're going to walk around the back
they're going to see this sign and it's going to be awesome.
- Do you want to reuse? - We're just going to skip it, you guys got it, right?
- You got it. - Watch our lips. Now, Steven, these people
all of a sudden they call you up and what are you telling these people?
Now you're going to want to play this one back and just get a little scripting on this.
Steven, I'm calling you up, let's roleplay.
Hey, I'm calling about your rent to own? - Oh fantastic! Which home did you
drive by on? - Well. Yeah, it's the home right Hunt 800
South.. - Oh, absolutely. It's a wonderful home, tell me what's your name? - My name is
Kris. - Kris, excellent. What are you looking for exactly?
- Well my, we've just been in a situation where we're looking to move and I don't
know maybe exactly what rent to own means but it sounds better because we actually
want to be able to get into a house, - Yeah. - We haven't been able to. So
what does that program look like? - Great, well, what kind of bedrooms and bathrooms
are you looking for? - Well we got four kids so we're actually looking at like,
maybe like, a three, four or five bedroom home. - Okay, great and you know is there
anything in particular you're looking for in the home? - You know, honestly, just
just a good safe neighborhood. I like the neighborhood that that house is in,
looked really intriguing, it looked like a nice house. - Kris, I think this actually
may be a great house for you. I'll tell you what, I don't have the numbers with
me right now but I am going to be at the home next Thursday evening at 7 p.m.
I'd love to meet you there and if you could bring your wife as well, I'll go
over all the numbers and tell you all about the home there and I've actually
got a really amazing program where I work with people, saving them thousands
and helping them build towards equity and buying the home, can you meet me
there Thursday night at 7:00 p.m.? - Thursday at seven works! - Kris, wow, thank you so
much. I'll see you there. - Okay, friends, it's super easy to take these calls and
when people call on these signs, what will end up happening is you want to
drive them to what we call an open house. Now you're going to want to show the house
a couple of times a week and you want to have other people, all of the showings so
put it out two or three days in advance, Saturday morning by the way is always a
hot ticket because Saturday morning, a lot of people, that's when they want to
go house-hunting so you might do something in the evening on a Tuesday,
Wednesday, Thursday and then you might also have a Saturday and if you have
lots of people calling that crazy, have more open houses, if you have low traffic,
we'll talk about what to do there, you drive them all of Saturday because you
want to have two, three, four, or five families all at once, showing up at this
open house. - Friends, if you market your lease option this way, I will tell you
right now, the phone will ring, you will get people to the open house and you'll
be in an awesome predicament which is having a lot of buyers for your one home.
- Okay, real quick bonus opportunity, you want to go into the classifieds, go to
your local Craigslist, your local KSL's, classifieds, you want to just
do some research on where people go for looking at real estate and make sure you
post an out there, so you want to say, "house on this avarice 800 South, rent to
own, super flexible options, call me." It's basically this same message with a
little bit more, saying call me so that you can get some more information about
that. Post it in as many places because you'll get phone calls from people
driving by, you're also going to get in the help-wanted ads, the real estate
wanted ads, you're also going to get some people there as well.
Sup Kaiser, how you doing buddy?
Hey, honey. Do you see that camera? Wave to the people,
you're now famous. Just kidding. I'm actually shooting a video right now,
can you go please mom? Thanks dude, appreciate it.
Alright, it's a real house and there's real people in it and that's my, that's
my number two. I got four kids. Steven, you got.. - Seven. - Seven so.. - I beat
him again. So, yeah cause it's a race.
Steven's got extra liabilities. - I call them assets.
- Right. All of them? - They're going to be
paying for me when I'm what I'm done and done.
- Alright. - They're assets. Alright, so we're all wrapping up here with
with our marketing of the home, I'll tell you right now, if you follow the system
that we just talked about, make your signs, put them on there, you will start
to receive phone calls and you're going to be an awesome predicament which is,
you're going to sell this property to an amazing qualified buyer. - In the next
video, we're going to talk about what do you do at the open house, we're going to talk
about how you qualify people, we're going to talk about how you make a decision on
who you want to put in the home and then we're going to talk about what you do for
contracts and at that point, you're just about wrapped up, you're ready to collect
your down payment of three, five, seven, ten thousand dollars, you're about to
step in that amazing cash flow and you're about to be a real successful
amazing investor, getting ready for how do I do it again. I guess you could say
things are getting pretty serious. I mean, look at all the information we are
dumping on you and yet you need to come back and watch part 3, you know why?
Because we're actually going to talk about how you do an open house, we're
going to talk about how you actually find the perfect tenant, qualify them, get
them in the house, collect that first check, it's going to be total awesomeness.