I know a lot of you guys want to make money
beyond just AdSense revenue.
And today, I want to talk with Chad and Melissa
from Clean My Space about how they have built a bigger
business model beyond AdSense around their YouTube channel.
It's coming up.
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Hey, guys.
My name is Tim Schmoyer, and welcome to Video Creators.
This channel is all about helping you guys grow
your YouTube audience, so you can
spread a message that reaches people and changes their life.
And YouTube can also change your own life too,
especially from a good business perspective.
Tell us a little bit about your channel
and what you guys do on YouTube.
So we make YouTube videos all about cleaning, de-cluttering,
and organizing.
Recently, we put a book out in March,
and we also have a wonderful line of premium microfiber
cleaning cloths.
We also have a website.
We're busy people.
And a cleaning company--
I almost forgot to say that.
And everything is pretty much called Clean My Space.
So one of the you guys hear me talking about a lot around here
is AdSense is great, you know.
We love it.
We take it.
But there is plenty of opportunity beyond AdSense
to monetize your audience.
You guys-- you mentioned microfibers.
You guys mentioned your books, things like that.
Let's start at the very beginning.
What was the process you guys went through
to kind of figure out, what does our audience want?
And then we'll talk about how you integrate
those things into your content.
It actually happened pretty organically.
We have been making videos for about six years.
And one of the comments that we had always gotten--
because we always use microfiber cloths in the videos--
was, where do you get your microfiber cloths from?
It's something which is consistently in your videos,
and we would love to know, and love to have,
the same microfiber cloths that Melissa Maker uses.
So light bulb above the head-- and that kind
of led to us starting to talk about maybe producing
our own line of microfiber cloths
or figuring out a way to fill that
need because it was something which
was a pretty overwhelming amount of comments
that we were getting through our videos.
Yeah.
And I'll say two things.
First of all, people would ask us,
where are you getting these cloths?
Or what kind of cloths do you really like?
And I was just sort of using what I could find.
It wasn't necessarily that I thought they were amazing.
It's just what was available, and that was business problem
number one.
And then number two was it was like leaving money on the table
every time where people kept saying,
where are you getting this great thing from?
And we weren't able to capitalize on that,
and that's why we decided to start our own line.
It was those two reasons.
So first thing you guys can do is listen to your audience.
Like a lot of times, they will just tell you what they want.
In fact, that's exactly what happened here
on Video Creators.
You guys were like, Tim--
you're solving a problem for your audience that they have.
That's right.
And you're giving them a solution that is essentially
what you're selling them--
selling that to your audience.
Right.
So-- so you heard from your audience.
And you've got some really easy ways
to do this for your audience.
Just simply ask-- hey, what problems are you
guys trying to solve?
What issues-- or what are your frustrations
that you're facing?
Things that related to the audience
you're reaching in the niche that you're making videos at.
And just listen to the comments.
People will just tell you.
That's how I got started with doing consultations.
That's how I started writing books.
And as people like--
Tim, how do we solve this problem?
So same thing's true for me.
So you heard from your audience, and you decided to go out.
And you-- then what was next step in the upping that cloth,
or the products, or whatever you're going to do next?
Well, I want to also say that we weren't
just excited about starting this cloth
business for the sake of starting a cloth business,
and getting the cheapest cloths, and just seeing
if we'd make money.
It was so important to us to find the best cloths.
And in doing that, we sourced over 100 samples.
And we tested them.
I told you earlier I have a cleaning company.
I've had it for 11 years now, so I
know a thing or two about cleaning, and cloths,
and what's needed.
And I combined that expertise with all
of the different samples, and we all tested them
on different surfaces--
With a--
--around the house.
--lot of cleaning.
A lot of cleaning.
It was a lot of work.
It wasn't just like, oh, here's a great manufacturer.
I'm just going to sell these and slap our name on it.
So much thought, effort, dedication
went into it, and the audience--
it's apparent to them when they actually get the cloths.
People time and again will give us
the most incredible feedback about the cloths,
and they love them.
And that's-- when we put that line out,
we were so proud of it.
And the thing that I really like about that is--
like same thing I do here--
is that then when you go to sell it, you are proud to sell it.
That's right.
It's not like you're like, guys, hey.
If you want to give me some money, I've got these cloths,
or I've got this ebook.
You're like, this is going to change your life.
You should totally get it.
And you sell totally differently because you actually
believe in what you're selling.
You know it has the potential to impact people, change
their lives, because you've seen it do it time and time again,
maybe even in your own life.
And we also made sure that we gave samples of our cloths
to family and friends and people who we knew
were willing to be honest with us
just because we wanted feedback, and we
wanted to know how the product was performing,
and if there were any tweaks or anything that we needed to fix.
And the only feedback we got was, when can I get more?
When can I get more?
So--
When can I get more?
--we knew we had something really good.
But that testing is really important to make sure
that you know emphatically that you're putting out
an amazing product and that people are going to love it.
So you ask honest people who you trust, and they'll
give you feedback.
But you've got to give them product for free.
That's the only--
That's-- yeah.
It does--
That's the only caveat.
--involve some free product.
They're not going to pay you for it.
Before
I launch a video course, I usually
send about 50 people through the course
before I launch it to you guys.
And I give it to them for free in exchange for them
giving me feedback.
Feedback, yeah.
And here's the gaps in the content.
Or this part was confusing.
Or this quiz was-- whatever, you know.
And just iron out all the kinks so
that when you guys pay for something,
I feel good about the value exchange
that we're making together.
Absolutely.
So after you've come up with your product,
how do you guys then sell it?
How do you integrate it, and make
it a part of your content and part of your videos
in a natural way?
That-- that actually happened somewhat organically as well,
simply because we were doing videos that had cloths
featured in them before.
So--
Because we do clean.
Right.
Because we do do cleaning videos.
So instead of just any old random cloth, it became a rule.
Well, we went through first and threw out every other cloth
that we had in our house so there was--
or we gave them away, excuse me.
Yeah we gave them away.
So--
To people you didn't like.
That's right.
All of our friends and family have way too many
cleaning cloths.
They all have-- yeah, the Makers.
And we replaced everything just with our cloths.
And one of the other things that we did was we
made the cloth a very unique color--
purple-- which is the colors of Clean My Space.
So therefore, in a very subtle way whether or not
you could see the label, or the tag, or anything like that,
you would see the purple cloth.
And we were trying to make it where the purple cloth became
something which was incorporated into every video.
Yeah.
And it's pretty easy to actually incorporate
a microfiber cloth--
Yeah.
--into every video.
I mean, you know, because we're cleaning.
We have four different types of cloths,
and they're used for different purposes around the home.
So whenever we're cleaning a certain area,
we'll use that particular cloth.
I'll always flag, oh, and when I'm cleaning the TV,
I'm using this flat weave microfiber cloth.
We always make sure we get a nice product shot
of our label, which is my last name--
Maker apostrophe S--
Maker's.
We always make sure that that's very apparent in the video.
We put links in the description box.
Every now and then, we'll call it out too.
And we notice.
I mean, whenever we show a cloth on Saturdays
when we launch videos, boom.
We get a spike in sales.
When we mention the cloth, we've get like a double spike--
Huge spike.
--in sales.
So it's-- that's kind of how we do it.
And then the other thing that's been great
is just the use of hashtags across different social media
platforms.
One thing that we are trying to do
is get reviews up on our website, which I
think will be really helpful--
and testimonials just from other people.
But the feedback that we've been getting,
people posting photos of their cloths on social media,
and then their friends becoming interested--
Facebook stuff.
We recently had a sale.
That did really well.
That was our first sale, so it was really exciting.
But yeah, there have been a lot of different ways
that we've been promoting the cloths.
The audience sees them.
They like them.
And I would say, you guys, the other really important thing
is just establishing trust with your audience.
And the reason why they know that they
can count on our cloths being amazing
is because they know how much research went into them.
And to prove this point, we have not had one set returned.
That's very true.
Wow.
And we had a 100% money back guarantee.
So here's the principle, guys.
This is what they're saying-- exactly how this process works.
One, you need to know who's your target audience.
You need to know why do they watch your videos, number two.
What's the value that you provide to them?
And then whatever that value is that they're
trying to get from you, you sell that to them in a format
they're willing to pay for.
That's like 10 times more of the value
than they're getting from the channel.
So on their channel, people are learning, how do I clean?
Yep.
That's the value that-- that's the value
they get from your channel.
And then you're like, here's a cleaning--
so you didn't go make t-shirts--
Right.
--or pens, you know?
Or magic markers or something like that.
Right?
Same here on Video creators.
I don't go ahead and make swag or stuff.
You guys want to learn how to grow your YouTube audiences,
and so I make training available that's
like the same type of things you're getting
for free in a video like this.
But then you go through my course.
Like for example, I'll do it right now.
I'll give you guys a perfect example.
"Turn YouTube into Your Career"--
we're going to teach you how to make money on YouTube
and go through the product development, the sales
funnels, and all that stuff, so you
can turn YouTube into a full time
income for you and your family.
So great, guys.
I really want to hear from you guys
in the comments below about how you integrate
these things into your content.
And one, why do people watch your content?
And if you have ideas-- maybe for products
that you think would integrate really well into your channel--
it's a great way to monetize your audience.
And then advertisers are willing to pay a small amount in order
to be in front of your audience and then get much more back--
your audience has value.
You might as we'll sell your things directly to them.
So looking forward to hearing your comments down below.
You can check out their channel linked down below as well--
Clean My Space.
And I'd love to have you guys subscribe, because this channel
is all about helping you guys grow your audience so you can
spread a message that reaches people and impacts their lives
and yours as well.
So subscribe, and I'll see you guys again next Thursday
for another Video Creators video.
See you then.
Bye.
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