Greetings, my strangers! It’s Mrs. Strange here again. On today’s episode of Stranger
Universe, I will talk about the eventual trailer for Stranger Things 4 and when exactly it
will be released.
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It seems like we are hitting a quiet moment during the production period of Stranger Things
4, with no reported set photos and videos leaked last week. And this past Friday on
Stranger Things day, the biggest reveals we got were merchandise for the hellfire club,
an official logo reveal for it, and a small clip that lasted a few seconds and revealed
that Dungeons and Dragons will be a major focus again. I made a surprise weekend video
of this new information on Saturday, which you can check it out. But in the meantime,
as we wait for more leaks to come from the set this week or anytime soon, I will be shifting
our focus to plot theories, speculation, and predictions for season 4.
So the question of the day is; when will the trailer for Stranger Things 4 come out? To
track down the possible period of time of when this trailer is dropping on the internet,
we need to look at the pattern of how Stranger Things has been previously marketed.
To start off with the first season in July 2016, Netflix advertised Stranger Things much
like their average shows since at that time, they didn’t expect the juggernaut success
that it experienced in the weeks after its premiere. The season, much like its sequels,
only had two trailers, but both of them came out in the same month on June 9th and June
30th, the latter being two weeks before the release date.
For season 2 in 2017, Netflix recognized the potential and popularity of Stranger Things,
and as a result, the show got treated in a very different way than how Netflix treats
its other shows. For one, it got a Super Bowl commercial, which revealed the Halloween release
date as well. To this day, Stranger Things is the only show that Netflix bought a big
game spot for it, although in 2019, they advertised the documentary “Our Planet” with a teaser
during the event as well. Later on that year, production of the season finished in early
June after being filmed since November 2016 for a grand total of 7 months. Then, the first
official full length trailer for Stranger Things 2 was revealed at Comic-Con in July,
an event that mostly reveals trailers for upcoming highly anticipated Hollywood movies
as well as other major shows such as The Walking Dead. Netflix themselves would later reveal
the first trailer for The Witcher at this event last year in 2019 with a teaser trailer.
The trailer came out 3 months before season 2 premiered on October 27th. Then on October
13, two weeks before the premiere, the second and final trailer dropped, courtesy of releasing
something for Friday the 13th.
And then came Stranger Things 3, which was widely anticipated that Netflix backed the
show with extensive marketing campaigns. Promotion for the third season began with the first
day of production, when Netflix released a video featuring the cast as they met for the
season's first script read-through in April 2018. Then on July 16th, the first teaser
trailer for the season was released. The teaser being the one that revealed the newly built
Starcourt Mall, and closing with our first looks at Steve and Robin working at Scoops
Ahoy. Then months later on December 31st, pedestrians in New York City's Times Square
noticed a video playing on a loop advertising a special announcement "sponsored" by Starcourt
Mall. This led up to midnight, when Netflix released a new teaser announcing the release
date of season 3 to be July 4, 2019.
On March 19, 2019, the official Stranger Things social media accounts posted a short clip
of rats scurrying through a dilapidated industrial area with the caption "It's almost feeding
time." This turned out to be a prelude to the release of stills and the first official
trailer the next day on March 20. The trailer quickly became the most-viewed video on Netflix's
YouTube channel, amassing 22 million views in the first week of its release. Later in
May, the first clip from the season was released in tandem with cast posters. Then on June
20th, 2019, Netflix released the final trailer to Stranger Things 3, two weeks before its
release date.
You might be asking yourself, why am I giving you this history lesson? Because there is
a pattern set by Netflix and its Stranger Things marketing team. Across all 3 seasons
in the past, the final trailer dropped two weeks before the release date, so we can surely
expect the same for season 4.
As for the first full trailer, the one thing we saw repeated at least for seasons 2 and
3 is that the trailer was preceded by the episode title reveals and the release date
announcements. For season 4, a lot of people, us included, expected the titles to be revealed
last Friday, but they didn’t unfortunately. Granted, they might save them soon for Christmas
Day or something, but if not, it’s understandable that the writers might not want to reveal
the names of the episodes, maybe not even at all for this season until its release.
As for the release date, we may not know until after production is finished, which might
be several months from now with a possible end date in March or April of 2021. However,
there is a certain game that might reveal something...
The Super Bowl.
It’s certainly a possibility that we might be able to get something on the most watched
American television event of the year. It has happened in the past for Stranger Things,
but by then production should almost be over soon and I could see Netflix providing a 30
second tease that potentially reveals the official release date or maybe just an estimate
like “Fall 2021” as opposed to a specific day. If the season were to come out in September
or October 2021, then a Super Bowl spot is definitely a possibility, but if it comes
out much later than that, then it’s unfortunately unlikely. However, even if the Super Bowl
reveal doesn’t happen, that still doesn’t rule out another possibility...
Comic-Con 2021.
If Stranger Things 4 were to come out after San Diego Comic-Con in July 2021, which is
a certainty because this season is definitely not releasing before July, I can definitely
see Netflix reserving a panel for Stranger Things where they will certainly reveal a
lot more information for season 4. But more than that, a trailer will definitely drop
at Comic-Con, especially if we haven’t had one by then. With season 4 set to come out
in late 2021 at the earliest, anywhere from September to December, we shall see a trailer
at this popular fan convention, which will probably be online due to the pandemic. This
year after all saw the event going that way, so it’s possible that Comic-Con, much like
the pretty successful DC Fandome by Warner Bros and DC, will be going remote next year.
As previously mentioned, Stranger Things 2 had its first trailer come out at this event,
and that ended up coming out 3 months later in October 2017. But if it comes out in November
or December, we could still get a trailer since Netflix’s The Witcher also had its
first trailer at this event, and that didn’t end up coming out until December 2019. So
for Stranger Things 4, if we don’t have a trailer or any sort of teaser shown before
Comic-Con, then I can bet you all, right here and now, that a trailer will be revealed at
Comic-Con. If not...
A Random Date.
Much like season 3, the trailer for season 4 might drop on some random day anywhere from
3 to 4 months before the release date. If the season were to come out in November or
December and Netflix decides to skip Comic-Con, then the trailer will definitely be revealed
sometime in August or September. The positive thing about this is that Stranger Things won’t
compete for attention against other anticipated movies and shows at Comic-Con, and it could
have an entire day all by itself. They could also reveal the trailer on July 15th, 2021,
which would mark the 5th anniversary of the franchise since its premiere in 2016. Overall,
these are just my guesses and estimates.
And that is all that we have for today. When do you think the trailer for Stranger Things
4 will be revealed ?
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to stay updated with us every day.
Let us know what you think in the comments. Don’t forget to like and subscribe! Also,
don’t forget to turn on notifications to never miss another Stranger Universe video
again. Help get this video to 100 views and likes if you really want to see us release
more Stranger Universe videos like this one. Please share this video on Facebook, Twitter,
Instagram, Reddit, and other social media platforms, to help fans and viewers find this
great Stranger Things content.
I am Mrs. Strange, and this is Stranger Universe.