- If you are still looking for passive income,
I could tell you that passive income, it is a myth.
It is a myth.
I'll tell you a quick story.
At one point in my business career,
I was generating a lot of passive income
because I thought from all the books that I read
and they talk about this concept,
hey, you want to have passive income coming in
so you don't have to work, so you can retire?
I thought yeah, I would like that idea.
So I had a lot of these digital products
I was selling on Clickbank online, right,
and I was running ads on Google
and I was getting a lot of traffic
and I was selling a $37, $47 product, $67 product
and I was making of tens of thousands of dollars
in passive income and I thought this is so cool.
I can retire, this is nice.
Suddenly, something Google changes, right.
Suddenly, the ad that was profitable before,
no longer profitable, right.
And I had a couple of products got shut down.
So I was passive in one moment,
the next moment, a few months later,
I wasn't so passive anymore.
That's when I realized, hmm,
there's something wrong with this concept.
If passive income is the myth, is bull(beep),
then what is the truth?
And I realized it is not so much about passive income.
Let me explain.
I want you to think of any other areas of your life
where you are, let's say,
let's say, in a relationship.
I want you to imagine you go back
to your girlfriend, boyfriend, husband and wife,
and you go to them, you go home and you say,
you know what, honey, from now on I just want
to have a passive relationship.
And we're gonna just have some passive sex.
How long do you think they're gonna stick around?
Not very long.
What about, well, you know what, I want to be healthy
but I just wanna have some passive health.
I wanna have some passive fitness.
You see how stupid that sounds?
But somehow in business, in finance,
oh, passive income.
Because that's what everybody talks about.
In what other areas, if you think about it, that works?
It doesn't work because the word passive
implies you want something for nothing.
You wanna do nothing and somehow results and income
just fall on your lap without doing any work.
It doesn't exist.
If this works so well, I would challenge you.
Think about Richard Branson, Bill Gates,
Warren Buffet, Elon Musk.
I want you to think about the wealthiest people
on the planet.
How many of them create, created,
or kept their wealth passively?
They are all working.
They are all very active in their investments.
They're very active in their business.
So instead of using the word passive,
which is a very dangerous word,
here's the word I want you to use: leveraged income.
Leveraged income.
How can I leverage other people or technology
or systems to create money for me,
to create income for me?
You see, I'm not passive, I'm here actively.
I'm active in my business.
I have a lot of active income
that I actively involve and create.
I also a lot of leveraged income
which I create through my team, right,
through my businesses, through technology
that I can create leveraged income.
So don't fall it, look for passive income,
look for leveraged income.
It's the same idea, see,
people with the job mentality,
there's two types of people.
People with a job mentality,
they always thinking about, well, I want passive income,
I want effortless success.
I want something for nothing.
I want a retirement so I can be
on the beach and do nothing.
Well, if you do nothing,
you have no meaning, no purpose in life.
Life is about creating.
You see that some of the happiest people on the planet
that are the most fulfilled, guess what,
they're actively doing things.
They're not like sitting on the beach doing nothing.
That doesn't make you happy.
I tried that, it did not work, trust me on that.
The people with the abundance, the business mentality.
They're not looking for passive income.
They're looking for active income.
They're looking for leveraged income, right?
They're looking for meaning,
they're looking for legacy, right?
They're looking for success.
They're not looking for effortless success,
they're looking for meaningful success.
They have retired, all of them have retired,
but the vocabulary, the way I want you to look at this,
is not retirement from something, no.
I wanna retire from my job,
I wanna retire from my business,
I don't want to do anything.
No, instead of retire from,
here's the word I want you to use.
Retire to.
Retire to your next business venture.
Retire to maybe the charity cause.
Retire to the next big idea.
That's what living is about.
That's what being a human being is about.
It's about growth and contribution.
And that's what makes you happy.
And when you can get that concept, okay,
I'm not looking for something for nothing,
how can I be more, how can I create more,
how can I do more, how can I give more,
when you do that, not only you get the money,
you get the satisfaction and you get the fulfillment.
You get it all.
And that's what works.
So stop looking for passive income.
Strive for excellence and strive to create leveraged income.
That's the smart thing to do.