- With so sites not giving as much love as they used
to before, and as you're becoming so competitive because
it's already over a billion blogs on the internet,
how do you ensure that you can do well in 2020?
Hi, everyone, I'm Neil Patel.
And today I'm going to break down how to optimize your blog
to get Explosive Traffic Growth in 2020.
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Now, before we get started, make sure you subscribe
to this channel.
And if you're on YouTube, click the alert notification,
that way as release more tips and more videos like this,
you'll get notified.
So the first tip for you, You want to make sure your site
is optimized for technical SEO.
Everyone believes like yeah, link building
is where it's at.
But here's the thing, because it's so competitive
when it comes to Google and ranking.
That if you're not doing everything, you're not doing
that well, you're not going to see as great results
from page speed, to making sure that using the right title
tags, meta descriptions to having an XML sitemap
all these things matter and you're probably wondering
Neil, how do I get them all done effectively, because
there's so many factors that go into Google's ranking?
Hundreds.
Well go to Ubersuggest, type in your URL,
go into the Site Audit in the left navigation,
you want to click on site audit,
this will crawl your whole website, tell you how to fix
all those errors, plus more and tell you what you need to
prioritize to be SEO technically friendly for Google.
The second thing you need to do, target keywords
that convert.
Everyone's going after these head terms.
But here's the thing about these head terms.
There's a trend that's been happening in Google.
And this is from data According to Jumpshot,
in which more and more people are actually not clicking
on anything.
Roughly half the searches on Google result into no click,
not ad click not SEO click, no click.
Why?
Because Google's answering people's questions for him,
right?
So when you type in something generic, there's a good chance
that the question is going to be answered for you.
Like what is the weather?
Now there's all these Longtails, specific terms that have
intent that people usually click through
to go to people's websites.
And a lot of this has to do with the broad algorithm update,
right, which Google wants to show the most relevant listing
at the top.
Because now Google doesn't just look at keywords,
they look at everything.
They look at prepositions, and verbs and all these types
of different words and phrases to understand what
people are searching, what they're looking for.
So I want you to go to Ubersuggest,
type in some of the main keywords you're trying to target,
and go into the keyword ideas report.
Look at the questions reply, look at comparisons report,
the prepositions.
These will all give you more suggestions on phrases
that you can target that don't get as much traffic,
but they're super high intent.
So when people do search for these type of phrases
and words, and then they land on your website, you're going to
see actual conversions and clicks go into your website.
The next thing I want you to do, is optimize for mobile.
More people are searching Google through mobile devices
than they are through desktop devices.
Google has this framework called
AMP Accelerated Mobile Pages.
And the AMP markup helps your web pages become mobile
friendly and load super fast, literally, like in a second.
Now, I found that when I make my pages AMP compatible
in the United States, I don't get much
of a traffic increase.
But just when I look at the mobile traffic and regions like
Brazil or India, I typically see a 10 plus percent increase
in mobile search traffic from those regions when I make
my pages AMP compatible.
so make sure you do that.
At the same time, you also want to have a responsive design.
So that way, whether it's a tablet, mobile phone,
no matter what it is, people can see your website,
clearly friendly.
And that'll help them determine, Hey,
is this a good website?
Do I like what they have to say?
If your site isn't mobile compatible,
they can just go back, click the back button
and go down to the next site.
That's just going to decrease your rankings
because it's going to increase your bounce rate
and decrease your user metrics.
If you're trying to figure out Hey, is my site
really mobile compatible in Google's sites?
Well, Google has a Mobile Friendly Testing tool.
So just google Google's mobile friendly testing tool
and putting your URL there and they'll tell you
if it is mobile friendly.
The next thing you need to do, is optimize
for Voice Search.
According to Comscore, over 50% of the searches
are now voice search.
So in other words, if you're not optimizing for Google Home,
Alexa some of these devices, whether you have them or not,
you're going to struggle because that's where the shift
is happening.
People are now even doing voice searches
with their mobile devices.
They're driving, talking into their phone, boom,
searches happening and they're getting results.
So I want you to implement Structured markup
that'll help you with voice search and getting
you in the Rich Snippets.
You also want to make sure your site's friendly,
mobile friendly, because that should also help inform
what we're seeing, with voice search from mobile devices.
So doing those basic two things should help you get more
voice search traffic.
I also want you to focus on your audience right.
Right now everyone's just like, hey, what can I do
that's best for Google or Facebook or any of the sites,
Google, Facebook, Instagram, LinkedIn, doesn't matter
what site, what platform you're talking about.
They all want to do what's best for people.
So if you focus on people, you're going to do best.
And you want to do this by make sure that you're answering
people's questions.
Are you really helping solve people's problems?
When someone lands on your webpage?
are you solving their issues?
If not, you got some issues, right?
You want to add value for your reader.
You want to use tools like Ubersuggest content ideas,
to see what people are searching for what's
hot based on social shares?
because that'll tell you, Hey, this is what I should focus
on, because that's what readers in my space want to see.
Last but not least, you need to use Google Analytics
to measure your performance of your website.
Now, everyone's using Google Analytics.
So that's not that big of a shocker.
But are you tracking goals and conversions?
Do you know what type of content converts
better than others?
Do you know what type of content well pages are causing
bounce rates?
Do you know accept the contents creating
better time on site?
Do you know what pages people are exiting on versus
where they're entering on?
All these data will help you fine tune your marketing
in the future.
The last thing you want to do is be creating more content
more pages, and creating more marketing campaigns
that no one cares about.
Google Analytics will shed some light on that so that you're
focusing your energy, your efforts
on stuff people want to see.
And you can also use UTM tracking within Google Analytics.
This will help you figure out if Hey, are these marketing
campaigns working?
Are they not?
Are my conversion rates truly adding up to what
they're showing here?
In essence, if you do all of these things,
you should do better in the next few years when it comes
to getting more search traffic and social traffic,
even though the algorithms are becoming harder and harder
both for SEO and social.
And if you're still struggling, check out my ad agency
Neil Patel Digital where we help people get more traffic.
If you enjoyed the video, make sure you like it, share.
If you have any questions, leave a comment below
and I'll help you out.
Thank you for watching.