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well this morning KGW carpool swings by
Columbia Sportswear to talk with the
indomitable Gert Boyle
she's chairman of the company and at the
age of 94 she still goes into work
almost every single day boy her story is
legendary she took over the family
business in 1970 after her husband died
the company actually made hats back then
but Gert helped transform it into what
it is today
Columbia commercials call her one tough
mother and let me tell you she really is
you know truth be told when we recorded
this segment in late November I didn't
think it would be a full-fledged
interview it was just a quick shoot for
our KGW toy drive that's why you'll see
stuffed animals in the backseat but one
thing led to another and the
conversation turned to her life and her
work and her son Columbia Sportswear CEO
Tim Boyle this carpool is also a little
bit different because we never left the
parking lot but let me tell you it was
still quite the ride
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[Applause]
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it's an interesting life and I honestly
could not think of myself is staying
home with a bunch of all I don't take
myself very seriously yeah yeah
everybody else takes you seriously
though yes please don't take me serious
yeah go shop you're very intentional
about the way you move through life
it sounds like Jim and you choose to
concentrate on the positive you better
yeah because there are so many negatives
out there that would do you win if you
thought about them all the time what
else do you want to do when you look
ahead to 2019 survive my well I wanted
to survive high five my sister I think
that's what have you learned about
relationships in your 94 years some
people are just good friends and they're
good people seven some are worthless and
they're you know doing well why they
want to befriend you because it's either
a person they want to be seen with or
financially you know you think they give
me yeah get something from you uh-huh
just take me long to figure that one
hour some people have a difficult time
relating to number one a woman and on an
older person you know you're talking
about ageism I don't know that's kind of
stuff it just doesn't bother me if there
are things that you don't like it mean
so you keep on going I hope it doesn't
happen but did you have any moments
coming up through the ranks or anywhere
Christ oh you mean we have a bunch of
shamaness that work for Colombia
back in the day still really and you're
fine with that saying that well that
noise get you into trouble how can I get
into trouble yeah who's gonna get you
into trouble nobody you say what you
know it's the greatest chauvinistic my
son Tim tim is a chauvinist does he know
that you would say that about him to a
TV station could only be your kid and be
a chauvinist Oh easy you just do it tell
me like what does he do that do you feel
as chauvinistic he doesn't listen to me
he doesn't only sometimes you know are
you close I'm goes over the girl
interesting what should I make of that a
story
maybe Tim's gonna pop out of the trunk
of course I did I couldn't go on the air
without talking to Tim because my jaw
wanted to hit the floor like oh my
goodness what are he was fantastic
though I have to say because when I
called him on the phone he called me
right back and he said well that's my
mom what are you gonna do you know and
he kind of chuckled and he said I guess
every son has times when he doesn't
listen to his mother which is probably
true well I got that but then that was
chauvinist then if that's if that's the
definition because he went on to say oh
my gosh I hope nobody else thinks that
because I try like crazy to avoid that
moniker and he also said and I want to
make sure I get this in that worldwide
because Colombia's goal global them
almost every Senior Finance position at
Columbia is held by a woman nice but he
also called his mom terrific that you
know so what
relationship and you know you see it in
the commercials where she's kind of
giving it to him and my favorite are you
close trying to like clarify like we
have a lot of chauvinist she mean back
in the day no no now like my son it's
like oh yeah and Kim did say you know
I'm good with whatever she wants to say
because she's Gert Boyle yes Bravo
Wow awesome thank you wonderful