More and more of the things that we find valuable weigh less and less.
More and more of their value is in the things that don’t have any weight or mass.
These intangibles are really what becomes the driver of our economy and if we can deliver
these intangibles anytime, anywhere to anybody that instant aspect of them means that we,
in fact, don’t have to own them anymore.
So I really don’t own any movies.
I subscribe to Netflix.
I don’t really own much music.
I have Spotify or Pandora, Apple Music.
And increasingly that’s going to be true for games and books.
And if it’s true for all those things that we can make intangible very easily, it also
is true that the benefits of subscribing to something rather than owning them are moving
to the physical world as well.
And we can see something like Uber as an example of that where if you can summon a car anytime,
anywhere you want to, why would you own it?
It’s going to be as good and maybe even better than owning because ownership has a
lot of liabilities – storing, cleaning, maintaining, upgrading that we actually don’t
really want to have.
If we can subscribe and not own a car but have all the benefits of using a car what
about other things?
How far can that go?
And we can kind of imagine pushing this to some far logical extreme where maybe some
individual in the future doesn’t really own very much of anything.
They can access or subscribe to everything in their lives.
Maybe we can put all these together in kind of an extreme form and imagine a day in the
life of somebody who is going about without owning any of the things that we normally
associate with owning.
Maybe even like clothes.
So the way that would go is if you could have instant delivery to your box somewhere within
a few hours of anything that you need anywhere you were in the world maybe you subscribe
to clothes and clothes come to you.
You wear them once, they’re taken away, they’re recycled and cleaned and they’re
given to someone else who may only wear them once.
And with clothes this is already happening in the high end of tuxedos and things that
we know we only wear occasionally but can even go into daily wear as well if again it
was something that was being recycled and cleaned and sent on to someone else whose
body was scanned and digitized, and we knew from experience that these clothes were going
to fit their body particularly.
And you could have digital avatars where you could try clothes on.
If we could imagine clothes, why not furniture?
Why not toys?
Toys are used for a short time by kids as they grow up and maybe they could be subscribed
to instead of being purchased.
What about tools or kitchen stuff that you only use occasionally?
The turkey roaster that you could summon on Thanksgiving, have delivered to your house
within an hour.
You use it, give it back, they clean it, they store it and they’ll be ready to deliver
it to you whenever you need it again.
Camping equipment: Everybody wants the latest and the greatest high tech this year’s most
sophisticated camping technology.
Why would you buy camping equipment when you only use it occasionally and you could subscribe
to the best instead.
So we can kind of multiply this again and again to this vision where we’re moving
from ownership to access.
If you can get access to things, instant delivery, maybe even 3D printing.
Things given and manufactured and put in front of you on demand then that in many ways for
most people becomes better than owning it.