Wait! Before you start that podcast.
Before you settle on a name and a topic for your show.
Before you start planning out your episodes, arranging interviews, and setting up social
media profiles.
You HAVE to answer THIS ONE QUESTION.
Welcome to the Pod Sound School.
I’m Veronica, I’m a podcast and video producer and also an instructor inside the
best online courses for podcasting.
And today in this video, I’m gonna let you in on probably the most important question
that most podcasters don’t ask themselves, until it’s already too late.
Answering this one question, or at least beginning to visualize the answer to this question,
will really be the deciding factor of where your podcast will take you and ultimately
whether or not you will wind up giving up on your show.
When you’re working with a podcast consultant to develop your show, you’re most likely
going to start with them in the pre-production phase or the ideation phase – where you
take inventory of your skills, your experiences, what you are uniquely qualified to help people
with, what problems you may be able to solve for people, what subjects and topics you are
crazy passionate about, what you could spend endless hours talking about, and also what
your goals are.
The goals part is really important.
And with goals, it’s really a two part question.
Still not the big question of this video, and the most important one you have to answer
before moving on with your show development.
But you want to have an idea in mind about the goals for your podcast, but also the goals
for your life.
So before I drop the big question.
I want to ask you to visualize or even fantasize for a second.
If time, money, and any other type of excuse was off the table, we wipe money, time, kids,
responsibilities, obligations, family, friends, we wipe all that stuff right off the table.
Where would you like to see yourself in 5 years or 10 years?
Where would you like to be living?
What kind of house would you like to live in?
What type of lifestyle would you like to live?
Who are the people you would just love to be associated with?
I think these kinds of goals are the real important ones to focus on when we are starting
a new endeavor.
Because podcasting has the power to take you to these places.
Podcasting is a bridge, it can be a vehicle that can transport you to really cool destinations.
But you kind of have to know where you're going.
So, now that you’ve had a second, and been given permission to really dream, like really
have some outlandish ideas of where you’d like to see yourself in the future.
Now, I’ll share the big question.
So.
Before you answer any other podcasting show development style questions.
You have to answer this big one:
And here it is:
Is there a product or a service that you would be interested in creating or offering?
You can also add the word digital to this, which some may find helpful:
Is there a digital product or a digital service that you would be interested in creating or
offering?
And that’s it, that’s the big question.
And you may be thinking, “I don’t want to start a business, I want to start a podcast.”
And I’m not saying that you have to start a business right now.
I’m only asking that you have a business idea in mind to influence what you decide
to start a podcast about.
I’m also not suggesting that you have to make a living from your podcast or even make
money with your podcast.
But what I am saying is that starting a podcast is a big commitment, especially if you want
to get your podcast out there for people to listen to.
And once you’ve come out of the gates with your great new show and then fast forward
a couple of years and you have built an influence and a following, you’ve networked with top
people surrounding the topic of your show.
Wouldn’t it be great if the topics and ideas that you were covering also happen to lead
you perfectly into a business model that you would enjoy?
What I’m hoping is that you’ll take this question and yourself seriously, and know
that even if you really do just want to start a podcast as a hobby, that your ideas, your
stories, your message, your skills and abilities are priceless, they’re worth more than you
can even imagine.
But sadly, many podcasters aren’t able to turn any kind of profit from their shows,
they start Patreon accounts or subscription services where they work extra hard to put
out bonus content for only a small handful of members.
And what started as a passion project or an outlet for them to chat about things they’re
passionate about, ended the same way.
Not because they didn’t have the potential to reach customers and clients the same way
they reached listeners, but simply because they didn’t think about it beforehand, so
they packaged their show the wrong way.
So here it is one more time for you podski:
Is there a product or service that you would be interested in creating or offering?
Think of your podcast like a business and it will become one.
Let’s make our pursuits and efforts be vehicles for us, that take us to the destinations of
our dreams.
Also, if after answering this question, you’re ready to get recording and make a podcast
trailer, we have a video here that we just did where we walk through each step of recording
a podcast trailer and getting a new show published and distributed to the podcast players.
It’s a full tutorial, so definitely check that out.
We also have a free online workshop where we share our Pod Sound School Podcast Launch
Formula to get your first 1000 listeners and you can register for that for free by going
to Podcasting Smart DOT COM.
Thanks so much for sharing your time with me today.
And let me know in the comments below what business or service ideas you have.
Or if you need some extra pointers on how to find more ideas.
We love you and before you go, two things, no olviden hacer la tarea and don’t forget
to subscribe to our channel.
Happy Casting!