A candid pitch from Daniel Gray...
He's offering a 7% stake in his brand of make-up for men...
..and he's asking for an investment of £70,000.
With the range flawlessly modelled
by Theo Paphitis...
..Tej Lalvani wants to find out more about the challenges
that inspired Daniel to create the business.
PETER:
Deborah Meaden gives her seal of approval to the quality
of the product and the ethos behind the brand...
..but a perfectly preened Theo Paphitis wants to know if the hype
around the business looks as good as he does
since his recent makeover.
Daniel brushes away Sara Davies' concerns over the company's
competition by proving that he has a thorough grasp
of the marketplace.
Now, Peter Jones wants to know if he's taken any steps to protect
the brand in this rapidly growing sector.
Peter Jones is the first Dragon to make up his mind,
offering all the money for 20% of the business,
13% more than the seven on offer.
Will Sara Davies also see potential in Daniel's brand?
Daniel has three bids for the business
but all at 20%.
Is Deborah Meaden also primed to make a play
for the cosmetics company?
Theo Paphitis follows Deborah Meaden's lead and swoops in
with a 15% rival bid.
They're both up against Peter Jones, Sara Davies and Tej Lalvani
who are all demanding 20% stakes.
Daniel's achieved the Holy Grail for entrepreneurs -
offers from all five Dragons.
But he came into the Den with just 7% of his business
on the table.
Is he prepared to lock horns with the Dragons?
I think that was an absolutely outrageous comment by the tall fella
at the end and he should apologise for that because the ladies here
are far more capable in a lot of the areas that the guys
at the end claim they could do.
Victory for Daniel, who stood his ground and won the war.
He leaves the Den with his perfect blend of business partners,
Tej Lalvani and Peter Jones.