Whoa!!!
That was way more expensive than I thought.
What’s up guys?
Jason here, aspiring entrepreneur and we're on Episode 38 of Building An Online Business
From Scratch where I'm showing you A-Z and everything in between that I'm doing to put
together online webinar sales funnel and in today's video, we're going to talk about the
$5 a day Facebook plan and so, this plan came out of frustration and failure and more frustration.
Right, so, for those of you just joining me, I've been documenting, the entire process
of building an online business and more specifically over the past eight episodes, everything Facebook
Marketing.
So, this is going to be a culmination, it's still going to stand on its own, you don't
have to go watch those other ones, we're going to go through spending $5 a day, and how you
can use this system to eventually scale.
So, for the next couple of minutes, I'm going to talk about why I've come to this point
and then I promise we're going to dive straight into the screen and getting a really, really
hands on.
I just want to emphasize this, this is a big thing that I love.
This is actually the second take of the video, I talked for like 15 minutes on this, so,
I'm going to condense this much as possible, and here it is, if you want to advertise on
Facebook, expect to spend $5,000-$10,000 to figure it out.
There you go.
So, that is what I've learned over these past 3 months of playing with Facebook advertising,
spending close to that amount, aggregated across my own and some other advertising,
you know, channels and clients and really, it is a very, very, expensive, well, it's
an expensive upfront learning curve, so, if you're not sitting on that type of capital,
or if you're like me, and you don't want to cash out your investments to do that, then
you need to look for another option, which is going smaller, right just chipping away
at it, little by little by little as opposed to doing a huge chunk of money and expecting
it to work.So, this $5 a day plan, is designed for you guys and myself, you know, who don't
have $5 or $10 grand to just plop on it.
And that's not an exaggeration, I really want to cut through all the hype here, like Facebook
marketing, you need a lot of money to do it, so, if $5 or $10 grand isn’t a lot of money
to you, awesome!
But to the rest of us, you know, bootstrapping our businesses, you're still working part-time
or you know, going full time with a very low amount of saving,then you too marking, probably
or advertising as you probably,isn’t a good avenue for you and I'd suggest content marketing
because I found a lot of a, much better return on time and resources.
Anyway, this $5 a day plan, what it's designed to do, is help us do two things: refine our
messaging and find where audiences and that's really all we're doing here.So, I don't want
you guys to go into this video, thinking you're going to pay $5 a day and you know make 10
grand.
I'm not going to lie to you.
I'm really not.The whole point of this channel is to be honest with you, ethical, authentic
and just say hey!This is what actually works.
I promise I’ll keep it under two minutes; I'm a little over, so, let's go ahead, dive
in to the strategy,$5 a day Facebook plan.
All right, so, we are an ad Manager here and I went ahead and pulled up one of my campaigns
because I just want to dive in and really focus on the difference in strategy and targeting
in your ad creative as opposed to doing a whole,another, you know, Facebook tutorial.
So if you're looking for that in-depth or a refresher on kind of all that in-depth stuff,
make sure you go back to the previous videos, because, we've gone through everything you
need to get up to this point, and so this is just kind of the cherry-on-top what do
we do now that we have our audience or we have our ads and we just want to start running
traffic to our website very inexpensively and just giving ourselves that really long
runway, that really long time, to find out what it takes to be successful.
So the first thing you want to do, is you're going to be only testing your targeting, right,
so when you come in here, you’re, so I'm in my ad group here, so I'll go into the ad
in a second but, all your ads will be the same, so for every single ad group you're
going to be using the exact same ad and I, highly encourage you to go check out, I don't
have a video on it yet, but go check out videos on how to use Power Editor because what you
can do is, you can create an ad, in Power Editor and then have all the traffic drive
through that one ad which means all those likes and comments accumulate on one thing,
as opposed to you know, you having 6 different ads and your likes are spread across.That's
a little advanced, and we're not going to get into Power Editor and all that fun stuff,
so what you're going to do is, obviously, you set the budget to $5 a day.
Now, normally, you see here, I have a potential rate of 950,000, we're going to change things
up, so when we are, you know running very, very, limited you know, traffic because we're
only doing $5 a day, what we're going to do is, we're only going to have one interest.So,I'm
actually going to go and X-out all of these and we'll leave, let's see, Mike Dillard has
a really large list, so we're going to X-out everybody else and just have one interest.
Ok, and we'll see,click, going to click save as a new- copy-the DR since we're just doing.All
right, so, now we're only reaching 230,000, so what this is going to allow me to do is,No.1,
it's going to help us understand how our ad performs, but No.2, and more importantly,
it's going to tell us exactly hey does this interest, you know, Mike Dillard?Does that
interest resonate?
Does that interest connect with our message, right?So, we're not quite sure, we're pretty
firm on our message like, you know, what you're selling, you know, your product, you know,
your service, you know, who you want to target, now, you just have to go find them and so
the $5 a day budget is all about finding your target audience.So, if you remember you can
always be testing two different things you can be testing your messaging or you can be
testing your targeting.
In this instance, it's a lot easier when you're on a small budget to test your targeting.
So, you know what your message is and now you're going to go out and find the people
that resonate with that message, and the best way to do that, is by targeting one interest
per ad group.So, I'm going to go ahead and hit cancel because, this is a different one,
but you go ahead and hit save and close, right?
And then, all you have to do is, you come in here, you duplicate and then what you would
do in that next ad group is you choose a different interest, so, all of these would represent
different interests, however, when you go into them, they're all going to have the same
ad, so all of the ads, let's just add it, so we can see what the ad looks like.So, all
of your ads are going to be the same, every single ad group, is going to have this ad
right?This is a video ad.So, all my ad groups, have this video ad right?This is my message.This
is the best, you know, copywriting I got.
I have had at that point and so I want to see who connects with it, and by setting things
up, so you,we only target one interest we know, which audiences best connect with our
ad and then once we have those a couple audiences down, then we can go back to this and start
playing with OK what if we change the headline or what if we change the video or maybe the
video stinks and we should just do a picture, whatever, it may be that's when you start
playing with the copy but for $5 a day, you're just going to be testing and playing with
the different audiences, and having one audience per ad group, just super dialing and super
focused figuring out where are your customers?
So, thank you for watching,hope you found the video informative and actionable you know,
I know that it took you a long time to really go down and get down to that.This is how to
do it.This is how to test.This is how to go baby step, baby step, baby step and that's
really what the theme of this episode or the next episode is going to be, just baby steps
and looking at it, it's really a marathon, it's a long-term approach, and as soon as
you take that, and you remove that anxiety and emotional attachment to, I need to make
money today, and now, it becomes a lot much easier to objectively work on your ads and
fine tune your business’new strategy and all that other Digital Marketing stuff.So,
if you got some value out of this video, go and hit that like but you know what to do
subscribe for more business building and marketing tactics and strategies, just like the ones
I covered in this video, you know, over on my YouTube channel, I'm documenting the entire
process of putting together an online webinar sales online, you know, we are building a
business from scratch, there's episodes like this, where I start off with say hey!
I spent a bunch of money and lost it, so here's what to do instead, and then there's other
episodes that say hey!This really worked really well and I want to share this with you guys,
so it's always up and downs, that's the journey of Entrepreneurship, I encourage you to join
myself and fellow aspiring Entrepreneurs on this crazy journey. So, until the next episode,
keep building the business you love.
Take care.