Gary Hey man how've you been?
Oh my god Do you have any idea what you've done?
We brought Gary Vee out to do a talk for us in Las Vegas last year.
Gary Vee!
And he kind of kicked my ass.
He took a look at our state of social media at that point and he said Kerwin your social
media sucks And then over Christmas I realised that we
really had to do something.
I was like social's it.
Cause this is the thing that I like about Gary.
He doesn't tell people what to do.
He calls it clouds and dirt.
I spend all my time in the clouds and dirt.
The clouds are the high end philosophy and beliefs that are at the heart of everything
I am personally and everything I do professionally.
When you understand that this is now the primary device of every human being in our society,
it starts to get a little harder to completely disrespect social media as something that
may sell somebody a product.
At a clouds level, the world has changed.
The dirt is about being a practitioner.
And executing towards those clouds.
It's the hard work.
The mast majority of people tend to play in the middle.
A they don't have top line strategies that understand where the roles are going.
And B they get fancy and they don't want to get their hands dirty.
The clouds and dirt is my religion.
So he just gave me his religion and I got converted.
I was converted in 5 minutes.
I think most people fear my blueprint.
What's holding people back is drawing lines in the sand.
I don't believe social media has as much ROI.
People are scared of trying new things.
I'm just frustrated.
Put out content, test things, try it all, like lack of action is one way not to do it.
Like go do it.
This is pure opportunity.
The problem is and this is where everybody defaults into, they raise their, Gary I didn't
grow up with this.
Me either Carl.
I know my stuff works I just know that 99% of the people aren't going to do anything
with it.
I'm stunned by the lack of practitionership in our space.
A screwdriver works but if you don't go and do it then that screwdriver sucks shit.
Gary Kerwin Rae from Australia mate how are you?
Hey brother how are you?
Good to see you again Yeah thanks for having me in Vegas that time
Mate it was a pleasure it has really changed the face of the way that we do business.
And just to give you some gratitude for that, in the first 10 days of being on Snapchat,
we actually netted about $11,000 in sales.
Let me hear that one more time In our first 10 days of being on Snapchat,
we netted about $11,000 in sales Let me just help everybody understand what
that is.
That's called ROI
My currency, my payoff is the email from you
that I was the one that brought you the value that got you to do something good.
To me, it's the mission of getting people to do.
The reason I'm getting so many people to do things is because I don't waver.
I think one of the ways I bring value is that I challenge and hype people to actually do
something and a funny thing happens when you actually do shit.
Stuff starts happening.
He changed my life.
Cause he just destroyed me.
yeah he's very honest Oh yeah then I was just like this I'm gonna
make Gary proud
Gary
Hey man how've you been?
Oh my god Do you have any idea what you've done?
Dude I know.
Of course I know you listened to me and you're one of the few people that actually executed
on what I'm talking about and it's changed your game
Everything.
First 2 million dollar week last week It changes everything man.
It changed everything.
Listen what people don't understand about me is I'm going to be right.
It's just that most people don't have the talent or the work ethic or the ability to
see that I'm right and then do all those three things to actually get the benefits of what
I'm doing.
But you did.
Thank you brother thank you I can't thank you enough
I need to make an impact.
I want legacy I want you to show up to my funeral because I finally kicked your ass
into gear and you realised it's time to do I feel like people who are really obsessed
with their legacy, give the world the most.
'Cause that's their selfishness post game.
Everybody else is trying to take.
I just want you to maximise what you got.
I want you to try.
I want legacy.
That's what I wanted for you.
Like my selfishness brings you value.
It's just the way it worked out.
It is what it is.
I don't want to be the Gary Vee that people know from afar and think he's just a hothead
and has an ego.
I want everybody who knows me to think I was a good guy and brought them value and cared
about them.
That's my legacy.
I was watching the Grammy's last night and these tributes and I'm like that's what I'm
drawn to.
Like I want tributes I just do.
And yeah I want to scream it from the rooftops.
You know if it wasn't for Gary we probably wouldn't be here where we are right now and
it's changed everything.
And i just want to say thank you.