- In this video we're talking about
a step by step procedure that's gonna help
you grow your channel and find success on the platform.
(electronic music)
So this is part five of a part five series
called Triggering the Algorithm,
and this entire series is all about getting YouTube
to work for you so that it drives more views
and subscribers to your channel.
If we haven't met before,
my name is Jeven Dovey, I do filmmaking tutorials,
product reviews, and I also like doing
a lot of YouTube training on this channel.
So make sure you hit that subscribe button,
turn on those bell notifications
so you don't miss one of these tutorials.
So I've come up with a step by step plan
to growing your channel and basically finding
success on the platform.
And these are not just optimization tricks
that you'll see in a lot of other videos,
but more of the whole mindset,
and everything that it takes
to build a channel here on YouTube.
So let's just get right into it,
number one is you need to have an intention and a goal
for what you're doing.
I've talked about this in video two extensively,
but you really need to know what is your purpose
for being here on the platform?
What do you want to do with the videos
that you're creating?
Like what kind of audience do you want to appeal to?
So with your channel, do you wanna be an authority figure?
Do you wanna be someone that people come to
for your knowledge or for the experiences
that you're sharing?
Or do you just wanna be making money
off the platform and driving sales through your channel?
Do you wanna like share your experiences?
Like you're a travel vlogger,
and you wanna have people come along for the ride,
or are you someone who wants to inspire others
to get out there and make a difference in the world?
You need to think about what do you actually want
out of your platform?
Like what do you wanna do?
You need to really sit down and think about that
for a little bit before you even start making videos
because it might change the direction
that you're going down, and give you more insight
on where you should actually start and begin.
Now step number two is you need to do a little research,
you need to go see who the other creators are
in your space.
So actually dig into YouTube and see what people
are creating around the niche that you wanna go down.
See what kinda content is already out there,
see what people are already creating in that space.
And the idea behind this is not to go out there
and like copy people, but it's to just get a understanding
of what actually works for creators on other channels
and what people are actually consuming.
It's gonna give you some insight into
where you should even start going
when you start creating content.
Now step number three is gonna build on that,
and step number three is you need to come up
with your strategy.
So this is what you're gonna be doing moving forward,
and I highly suggest making a few plans,
and you kinda have to like set goals,
things that are obtainable.
Not like I wanna have a million subscribers,
like that's not a good goal to go after
right out of the gate.
You should put up like a month goal,
a six month goal, maybe a year goal,
and come up with things that are actually tangible,
maybe a little bit out of your reach
depending on what you're creating,
but that will give you something to shoot for.
And with these goals, you need to come up
with a strategy.
So as you start looking at other people's channels,
and you know what you wanna go after,
start thinking about well, what's it gonna take
to make my videos?
What kinda cameras do I need?
Can I do it on my phone,
or do I actually need something more than that?
You know, what's it gonna take
in terms of time?
Like is this something that you can do
one video a week?
Two videos a week?
One video everyday?
One video every month?
Like you really need to think about
everything practical that comes into creating
your content before you actually start creating.
Like I always say this,
"Get out there, start creating, and that's important."
But if you really wanna find success,
the key is taking a step back
and coming up with your strategy
and then going forward.
Because what will happen is if you say set a one month goal,
and you kinda go after that, you have a strategy for that.
Well, if you obtain that in a month,
then you're gonna set another goal for the next month.
And if you didn't obtain that,
well then you have to look at what you did
and figure out how you can change what you did
so that you can obtain that goal.
So it gives direction, it gives you forward motion
because you have these goals, and this strategy in place.
Okay, step number four is optimize your videos for search,
and this is for any size creator because
this is an opportunity to get your videos seen.
You need to focus on keywords and search terms,
and this is something that no matter
what size channel you are,
you can start ranking your videos,
and that's how you're gonna bring new audiences,
it's how you're going to extend your reach
and get people to start watching your content.
So you really need to dive into optimization
for your style of videos,
and come up with the keywords
that people will be searching in your niche
where you want your videos to pop up.
Now step number five has a lot to it,
and that is get YouTube to start working for you,
and that's kind of the whole purpose of this series.
I'm gonna go through a few tricks that you can do
with your videos as soon as you start
getting the ball rolling
that will help drive more views to your content
so that it tells YouTube that you know,
we should start suggesting this content to more people.
Now the first is optimize for search,
this is hands down super important,
that's why I had it in the last step
that you need to focus on getting
your videos to rank in search results
before you start getting into like suggested content.
Now another way is build your email list,
I talked about this in video three of the series
on how to build your email list,
and this is a great way to send out
an email blast as soon as you launch a video
to drive more people to your video
at that time of launch.
A third tactic is just to share it everywhere,
share it in groups, and share it across
all your social media.
Like find places that people would want to consume
this content, and share it at the time of launch.
Now another way to get more attention
to your video is something that I heard
from Derral Eves at a Creators Helping Creators event.
Now this is super interesting,
and it definitely works if you have a lot of videos
on your channel, and people are actually clicking
on cards and end screens.
So what you can do at the time of launch
is you use TubeBuddy which is a Chrome extension
kinda like vidIQ, but with TubeBuddy
you can go through and mass change all of your cards
and all of your end screens.
And so when you launch your video,
what you would do is change all of your cards
and all of your end screens to that video
that you just launched.
So if you're getting a lot of traffic
through those different methods on YouTube,
well instantly when your video launches,
you can now drive all that traffic
to your new video.
Now this would give you a huge surge in traffic
and help tell the YouTube algorithm
to suggest your content to more people.
It's super powerful,
especially with people that are getting lots of views
on their content, and viewers that are actually
clicking on those end screens and cards.
Now similar to this is if you have playlists
that are super popular,
and this video fits within the playlist,
well slide the new video into those playlists.
And you could also create series.
So for example, this is part five
of a five part series, so I've been creating momentum
by putting out a video everyday five days in a row.
People are expecting this content,
and people who are just here for this video
might go back to video one
and watch through the entire series.
So series are super powerful,
playlists are super powerful.
If your new video fits within a playlist,
or you have a series that you can build around it,
do that 'cause it's gonna drive more momentum
out of the gate.
Another tip is to collab with other creators.
Now when you do this, and you put a video on your channel,
ask them to promote that video at that time of launch.
You need to coordinate everyone promoting it
at the same time, and this works very well.
So if I launch a video, and I collabed with other people,
everyone's going to send this out to their following
which is gonna give a massive spike in traffic.
And you can do the same thing for other creators,
if you're in a collab with someone else's channel,
well you could go through and promote their video
at the time of launch on their channel,
help give them a spike of traffic.
Cool thing about YouTube is no one's in competition,
we're all here to help each other.
So work with each other, help each other's channels grow
'cause it's only gonna help you as a creator
if you're helping other people.
Now another tip is to just piggyback
on popular trends that are going on in the world.
So if there's like a new product coming out,
then create a video around that product
because there's gonna be more people searching for it
at the time of launch.
Same thing around holidays,
if you're going around a specific holiday
and you have a video that ties into that holiday,
we'll launch it then because more people
are thinking about that at that time.
If you're like a fitness person,
obviously January is the time where everyone's trying
to get fit, or right before summer.
So create content that's really focused on that
to drive more interest in that period,
and then tie it in with everything else
that we're talking about.
You can get some massive spikes in growth
on the videos when they launch.
And the last tip to get YouTube to suggest your content
is to double down.
Now I talked about this in the last video,
video four of the series,
and it was all about doubling down on your content.
But basically, you wanna double down
on videos that have worked for your channel
because that's another way
that you can drive more interest
right out of the launch to get YouTube
to suggest your content.
Now the idea behind all these tips
is just to get YouTube to start suggesting
your content, and you do that by velocity and watch time.
So if you can get more people to watch your videos
right out of the gate,
there's a good chance that YouTube
might be start suggesting your content.
Now it doesn't always have to be
at the time of launch, YouTube will just start
suggesting your content like a month from now,
five months from now.
I have videos that just take off
out of nowhere, and that's one of the really cool things
about YouTube.
If your video starts getting a lot of attention,
well it might start getting more suggestion down the road.
So these are just a lot of different tactics
that you can use to try and get YouTube
to notice your videos, and get the algorithm
to work for you.
Now step number six defines success on the platform
is just to take risks and try new things.
You don't always wanna be doing the same thing
on your channel, you want to try different things.
If you found that something works for your channel,
well that's great, keep doubling down
on that content, but don't forget
that you need to try new things.
If you don't try new things,
then you won't know
what you're missing out on.
So test things on your channel,
see what's working, see what's not.
If you test something, and you do a few videos,
and they flop, then obviously
that's not a good thing for your channel.
But you might test something,
do something that's a little bit different
for your channel, and all of a sudden it takes off.
Well that will give you a new direction to go down,
and some new content to go after.
All right guys, and step number seven
is just repeat, repeat, repeat.
So keep going through this, setting your intentions,
optimizing your videos,
doing all the tricks that you can
to get YouTube to suggest your content.
Take risks, and as you do this
you'll start seeing your channel grow,
or subscribers, views, all of that.
You'll start hitting your goals,
and you'll start moving onto bigger goals.
Now a couple things before you go.
First, thanks for watching this series,
but second, YouTube actually has a YouTube channel
where they give out a ton of information
of what's going on the platform.
Highly suggest follow them,
and watch all their videos
because when they make changes to the algorithm,
or when they make changes to how things are working
on YouTube, they're gonna put
all the information right there,
and also they give you a ton of strategy on that channel.
So it's a great place for you to go,
and learn more about YouTube.
And also you just need to pay attention to your channel.
What works for one person doesn't necessarily
work for another person.
So you just need to see what's working on your channel,
and really use your channel's analytics
as the tool to figure out what you should do moving forward.
It's super important that you're just tuned in
to what your followers want,
and what your community wants so that you can
create the content that people actually care about,
and will help you get more views,
subscribers, and all of that good stuff.
And guys, if you want a step by step
on how to grow your YouTube channel,
I have a course called the YouTube Growth Academy,
I'll clue it in down below in the description.
Guys, if you haven't seen any of the other videos
in this series, I highly suggest
going back to video one,
there is a ton of information
in this five part series on triggering the algorithm.
And guys that's it, thanks for hanging out with me
and I'll see you on the next one.