If you're an entrepreneur promoting yourself on Facebook
as a social media platform, then you might be interested in the
new Facebook pages experience that is being rolled out to
business owners and influencers using the Facebook platform. In
this video, I'm going to cover some of the new features that
I've discovered in my first few weeks of trialing the new
experience and some of the tips for new players, and why you
might want to switch to the experience early or just get
used to what's coming in the future.
If you're new to this channel, my name is Pete Moriarty, and
I'm the founder of it genius. We help business owners and
entrepreneurs get their tech systems, right, so they can grow
and scale a successful business. Now, we've worked with 1000s of
business owners all over the world over many years, helping
businesses get the most out of the Google workplace ecosystem,
and other technology tools to help you and your business. Now,
we don't often Cover FaceBook, but I had such a great
experience using this platform. Now I wanted to make a video and
share some of the things that I found, which are very useful
about the new profile experience. And I would say this
is most useful for someone who would consider themselves a
person of influence. And even if you're a micro influencer, and
you've only got 1000, or a couple 1000 followers, being
able to use Facebook business pages in a new way, can really
open up new ways of you connecting with potential
customers with leads or with your community using the
Facebook platform. Now to access to the Facebook experience, go
to the settings for your page, it may or may not be switched on
just yet. But I'll link to help guide below. So you can switch
it on if you do have access. So once you've switched to the new
profile experience, the most important thing for you to kind
of get your head around is that it acts a little bit more like a
personal Facebook profile, you have an option to follow pages.
And what that means is that you can actually follow others, you
can also participate in groups like you would a normal profile,
and you actually get access to your own personalized news feed
of the different pages or public profiles that you are following.
What that means is it acts a little bit more like a personal
version of Facebook, but you're actually acting as your business
page. And what I really enjoyed about this experience is as I
was using my business page, it's still called Peter Moriarty. But
as I was using my business page, it felt much more like I had my
business hat on interacting with the Facebook world from my
public page. And so with that feed, I was able to subscribe to
not only the profiles of media outlets and organizations and
businesses and pages that I wanted to follow, and the
personal feeds and profiles that are public that I wanted to
follow as well. But I had the opportunity to focus on
publications or focus on profiles, that would look good
for me to be commenting on or sharing my thoughts or opinions
on under my profile, because that's going to more likely find
other followers who are in the realm and sphere of influence
that I'm interested in, who may want to follow up to my page.
And so for me that looked like tech blogs and articles and
business blogs, and areas of business that are related to the
businesses that I own. So once I started following pages, and you
know, engaging in the dialog there, I also did the same thing
in groups. And one of the great things about my page, because
it's verified, it's got the little blue tick there, which
brings a little bit of intrigue for anyone that I'm actually
responding to, in any of the comment threads. And what that's
going to result in is more people who are more likely to
make their way across over to my page. And probably the biggest
thing that made this really useful was once I was able to
really dive into Pete in business mode, wearing my
business hat working on Facebook, I also had a lot of
space created for my personal Facebook use. And what that
means is it allowed me to kind of free up my personal space on
Facebook, for more of my family photos, more fun things that I'm
up to and more things that I want to share with those in my
kind of outer friend circle on Facebook. And I don't have to
use my personal profile to flog business things to my business
contacts. And I'm really personally interested in making
sure that my business world is not completely separate to my
personal world. But I guess that there's a little bit of
delineation there. I don't think my mom is interested in me
telling her how to be more productive in Google Docs. On my
personal profile, she's probably more interested in following my
YouTube or my instagram or somewhere else if she really
wants to get that help from me. And so what this meant was, it
kind of gave me my personal Facebook back when I was able to
lean into sharing on my business page and have my personal page
completely separate. One of the new updates to Facebook
Messenger on my mobile phone is I now have the option to switch
between my personal profile and my business profile right within
the messages inbox. And what that means is I can use my
business page to handle all of my business followers and all of
my business conversations right inside that one switch button
inside of messenger. I can easily switch between personal
profile and business profile and access all of my messages. I can
even use things like voice notes back and forth with someone that
I'm connected with snap photos and use pretty much all of the
features available to me in Messenger. Now anytime we're
publishing on a business page rather than a personal page,
it's important to be mindful that you're not gonna Get the
same reach on your business page, then you are on your
personal page. And for some people, they might be thinking,
no, no, no, no, I
don't want to use this, I want to keep using my personal page,
and particularly who I would call micro influencers, or those
who use personal Facebook profiles to share content, and
then start personalized conversations, I would say that
using a business page for this won't necessarily give you the
same reach, but it'll give you the right reach. Now, for many,
their personal profile and their business life has kind of become
as one and completely understand that. But for anyone who would
like to use Facebook, as it was intended to have a personal
profile, to share things with those who are in your field,
about what's going on, not just in your business world, but in
your personal life as well, then this might be an opportunity to
actually switch those back out. The other thing that's obvious
about a business page as an advantage is you can use ads.
And so that means you can amplify your really popular
content to new audience members. And that's more likely going to
help you to build a larger following. If that's something
that's of interest to you, there are some features that you lose
by switching to the new pages experience, which is the jobs
feature and a couple of other features that are detailed in a
help article that I will drop below to activate the new
profile headlong to your settings and switch new Facebook
experience. At the time of this video. It's not yet available
for all profiles, but it is coming to everyone. If you
already have a substantial following on your personal
Facebook page, you actually have the option to convert an
existing Personal Profile across to a page. And this might be a
great opportunity for you to lean into using a business
profile, expand your reach and have your followers follow your
page and help you amplify your content that you share. I hope
this video has been useful. If you have any questions, drop
them down in the comments. And if you'd like to see more
content like this, let me know be more than happy to cover
additional platforms. Let us know in the comments what you'd
like to see from our channel. If you're a business owner. And you
have not already seen our video on the different stages of
business and the journey of life cycle of technology adoption
that I thoroughly recommend you start there, especially if
you're new to our channel. We help business owners at each
stage of business, make sure they have the right technology
at the right time for you and your team to be productive and
grow a more successful business. If you'd like to know what
technology tools are going to be best for you to implement.
Depending on the stage of business that you're at right
now. Not only do we have a guide and understanding the different
stages of business in that video, but we also have
playlists set up on our YouTube channel where you can learn
based on the stage of business that you're at everything you
need to know about tech for you to build a better business. Now
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