Have you noticed the option to add thumbnails to your LinkedIn videos?
Have you been wondering how exactly they should look and how to pray them?
If so, you are in the right place because in this video, I'm going
to show you exactly how I design my LinkedIn video thumbnails step by step.
I'm Vendy and I'm all about helping coaches and course creators attract the
highest quality inbound leads on LinkedIn without the need for cold selling.
Now, if you're thinking about using LinkedIn in your marketing this year, be sure you
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If you're here, I am assuming that you have a video that you would like to upload on LinkedIn.
And you're wondering, if you should attach a thumbnail to it.
And if so, how exactly it should look?
Before we dive in, we should probably clarify what a thumbnail is in the first place.
And very simply put, it's a still image that will appear at the beginning of your video
before it starts out auto-playing on LinkedIn.
The idea is to create a thumbnail that is so compelling that people stop
scrolling through their newsfeed and are interested in watching your video.
Having an eye-catching thumbnail is just one of the secrets of a successful LinkedIn video.
Now, if you missed the previous episode where I showed you how I edit my LinkedIn videos for
maximum engagement, you definitely want to check it out and I'll link that in the cards above.
Now ,that's the thumbnails.
Another reason why you definitely want to create your own thumbnail is because
that is what's going to appear when you share a video on social, in a DMS, through
emails, or really place it anywhere online.
If you don't upload your own thumbnail, LinkedIn is going to take a screenshot
of your video automatically and just use that as a thumbnail instead.
Now, chances are that this is not going to be too flattering because it's probably
going to be like a crazy facial expression whilst you're talking, maybe your eyes going
to be closed, or God knows what is going to be happening in that thumbnail snapshot.
So, I highly encourage you to create your own thumbnail rather than allowing
LinkedIn to just take a random snapshot.
Because again, it's probably not going to be too flattering.
So, what I want you to do right now is pause this video.
Grab my Canva affiliate link below, if you want to support me and then come
back to me once you have Canva open.
Okay, so let's do this together.
Now, the first thing you're going to do is click create design in the upper, right.
And then select custom signs.
Now, over here, you want to enter the exact dimensions of your LinkedIn video.
Now, if you don't know what those are, simply go back to your video and mine is over here,
and then you want to click get info on a Mac, or if you have windows, you're probably going
to see a similar option in the dropdown.
Now, if click get info, you're going to see over here, the dimensions are these ones.
So, I'm just going to copy them across.
And then I'm going to go back to Canva and I'm going to enter them in.
So, here we go.
I'm clicking new design.
So, the next thing I always do is go back to my video and I open it up.
And what I actually want to do is take a screenshot of this video.
So, I'm going to try to find where I look somewhat less crazy.
So, kind of crazy, but I can, I can roll with it.
I can roll with it.
So, I'll take a screenshot of this and I'll see if we have anywhere kind of
quick options or I'm not moving as much.
I mean, my facial expressions sometimes are pretty crazy.
Okay.
So I'll just stick with what I've got, okay?
So, I'm going to take close this I'm going to take that screenshot.
I'm going to drag it and over here, okay?
So, I just let, just roll with it.
So, here we go.
This is my step one.
Then, what I want to do is basically, add some elements on top of it, right?
So, for example, because I'm talking about recording, cover a story, I could say.
Video video camera.
And I might go to graphics over here and I'm going to select, over here, actually,
I'm going to select static images only, and I might use this camera over here, and then
I'm going to change the colors, over here.
And I'm going to use the photo colors over here, that are automatically getting pulled.
So, I'm going to do this and change the colors over here and then, yep.
This is just what I might have over there.
So, I'm going to have that and add something else.
And I could probably add LinkedIn logo because I'm talking about LinkedIn,
so let's just maybe use this one.
And I'm gonna rotate that a little bit and I'm just going to put it up there.
So, typically I keep my thumbnails nice and easy.
I just use the actual screenshot in the background.
Then I'm going to add some graphics on top, and then you might want to change the text
underneath here, because obviously we just took a random screenshot in the middle of the video.
So, the first thing you want to do is fine lines and shapes, click on there and we're
going to drag it down and I'm going to put it on top and then change the color to be the same.
So, here we go.
I'm asking that text now, and then I can go click on text and
create, my own text on top of that.
So, I can say record your cover story, right, right now.
And I was planning to use a different font because this is a bit light, so
we can just use this one because that's the most recent one I have over there.
And, I'm gonna take that recenter it, and we can change the color as
well to be maybe pink, maybe blue.
I'll go with pink and yeah, this is pretty much it.
We create our thumbnail service pretty quickly.
Then what we do next is go, click download, select PNG.
And then I'm just going to click download over here, yeah?
It's just going to take a couple of seconds to download.
I'm going to let it do that.
Perfect!
Now the next step for us is to go to your LinkedIn profile over here, click video, then
first thing you're going to do is going to select, you're going to select the actual
video that you wanted to upload over here.
Perfect.
And then over here, you're going to select thumbnail.
And that is going to be the thumbnail that we just created together, you see over here.
So, now this is going to be the very first frame that people are going to
see when they scroll through their feed.
And it's going to be the frame that people are going to see when
you share your video off LinkedIn.
So, this is awesome.
So, then just click done.
And now it's time to actually add your actual copy over here, all right?
So, let me just hop back to the main screen now.
There you have it.
That is how you create thumbnails for your LinkedIn videos.
Now, if you're ready to step up your game on LinkedIn, and if you want your
content to actually result in clients, then be sure you message me on LinkedIn
and ask me about the LinkedIn bootcamp.
I would absolutely love to help you.
If you are a business owner, be sure you also grab my Quickstart guide to LinkedIn
below this video, where I explain how I signed up my first 10 K client on LinkedIn.
Now, you also might want to check out this video next on how to edit your
LinkedIn videos for maximum engagement.
I would truly appreciate if you could give this video a like, and subscribe to my
channel as it really helps me grow on YouTube.
Thank you so much for being here and I'll catch you in the next video.