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Welcome back to the series
a series for online content creators and content managers
who also handle monetization.
I'm Aurora.
I work in Policy Education for Publishers at Google.
In this episode, I will talk about duplicate content.
Organica, Monetized, do not duplicate me.
Let me start by saying
make sure your site adds value.
"It's common sense," you may think.
But unfortunately,
not all content creators abide by this rule.
Think of yourself as a user.
Would you regularly visit a site with no original content?
Or would you prefer to go to the sources directly?
Your content or a unique and valuable functionality,
which we'll treat like content,
should be the focal points for users visiting your page.
If you have ads serving on pages
with little to no value,
the ads may be limited or disabled
until you make the significant improvements.
As stated in the Google AdSense Publisher Policies,
Google Ads may not be placed on sites
with scraped or copyrighted content.
Some examples include sites that copy and republish content
from other sites
without adding any original content or value;
sites that copy content from other sites,
modify it slightly--
for example, by manually rewriting it,
substituting synonyms or using automated techniques--
and republish it;
sites dedicated to embedding content
such as video, images, or other media from other sites
without substantial added value to the user.
It's important that you contribute your own original content
whether it's specialist knowledge,
improvement ideas
reviews, or your own personal thoughts.
Check that the content on your site is unique,
and that it's not copied from other sites.
Also, ensure that the same content
is not duplicated in the same page
or across multiple pages of your site.
If you have many pages that are similar
or have very similar content,
consider expanding each page
or consolidating the pages into one.
Thank you, Monetized.
Organica, tell us a bit more about duplicate content.
Duplicate content refers to significant blocks of content
with or across domains
that either completely match
or are pretty similar to other content.
This isn't always meant to be deceptive.
It's very common for sites
to have some pages duplicated completely,
say, across the www and non-www versions.
This kind of technical duplication is fine.
The goal is not to have these versions indexed,
just to have them accessible
should users reach that version of the URL.
That said, having many copies of the exact same page
can make crawling a bit harder.
Another common use case
is when parts of a page are copied
within your website.
For example, you may have printer-friendly versions of content
or you may have category or tag pages
that contain a snippet of the individual detailed pages.
These are fine, too,
though it may result in Google
not being sure which of your pages to show
for some searches.
If your site contains multiple copies of the same page,
we recommend telling Google what is your preferred URL.
This is called "canonicalization."
To learn more about it,
check out this video on canonicalization
by John Mueller.
In some cases, however,
content is deliberately duplicated across domains or different websites
to manipulate search engine rankings
or win more traffic.
This adds no value
and can result in a poor user experience
when a visitor sees the same content
repeated on search results.
What happens if someone duplicates my content?
If you believe that another site is duplicating your content,
you can contact the site's host to request removal.
Depending on the situation,
you may be able to ask Google
to remove the infringing page from search results
by filing a request
under the Digital Millennium Copyright Act, DMCA.
More of this here.
So remember, make sure your site adds value.
It's important that you create original content,
and that you avoid scraping content from other sites.
Using duplicated content in your website
can make it harder to crawl and index pages from your site
and can make it harder for Search
to show the best fitting page.
Duplicate content across domains
could negatively affect your performance
on organic search
and your monetization strategy.
Instead of duplicating content from other domains or sites,
we recommend working on unique content instead.
In the next episode,
we'll cover policies and best practices
around unique and relevant content.
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See you!
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