Hey, guys.
My name is Tim Schmoyer, and it's Tuesday.
Time to take a look at some online video news, and updates
and changes from last week, and talk
about what it means for us as creators.
And one of the things we talked about last week that I want
to kind of piggyback on and take another step further
is this week we're talking about keyword research.
Now, if you missed last week's video, I've linked to it below,
or you can click right here to go visit it.
And I basically talk about why keyword research is changing.
It used to be that people would do keyword research
and try to figure out what keywords they should include
in their video titles, or in their description,
or what tags they should be using so that they are
hopefully as optimized as possible
for people to find that content in search results.
Well, we also talked in a different video, which
you can click right here, or linked down in the description
below that says that metadata is becoming less and less
important in video SEO, and basically YouTube
says that they only look at metadata initially
after the video is published, to kind of give them
a rough estimate of what to start ranking the video for.
But fairly quickly, YouTube starts
to look at other stronger signals
than metadata to determine how to rank
your video, such as watch time, and what people are clicking
on as related videos, and they can figure out
what your video is actually about,
regardless of the metadata that you're using.
And so for me personally, I feel like keyword research
is becoming less and less like a necessary thing
to do if you want your videos to rank well.
It's something I think is important to do
if you get like, good ideas for what people are searching for,
like what type of content and videos
should I be making that could potentially be popular,
because a lot of people are searching for it.
But personally, when I optimize my videos for SEO,
I try to tend to lean more towards
like using it to entice people to want to watch the video,
and then increasing watch time without being misleading,
or doing anything scammy, or anything like that.
Because that always leads to really short
watch time, and really poor audience retention scores.
So like, I try to lean maybe, like, 30% to 40% towards like,
let's make sure we get the keywords in the title, the tags
and description so Google has an idea of what this is about,
and then let's lean more like 60% to 70%
more towards like, optimizing this so that it looks valuable.
So that when it does show up in like, search results
for somebody searching for something that this video is
related to, that they would click it and want to watch it.
And if that happens, this video will totally
outrank any other video that has perfectly optimized metadata.
Some more about all that type of stuff
is in those two videos I mentioned.
Links are below, go check them out.
But what I want to talk about with you guys today is give you
guys a couple recommendations, six, actually, of places
you can go, things you can do to do keyword research as Google
continues to move away from just kind of blatantly putting
that keyword data out there for us, either Google Analytics
or in AdWords, you know, that stuff's being all redefined,
and becoming less helpful for us.
Where else can you go to get video ideas that
might potentially be very popular
and work well on your channel?
Well, six places.
The first one is actually, you can search at Wikipedia.
And the way that moz.com recommends
that you do this is that you go to Google, actually,
and you type in URL Wikipedia, and then enter
in your keyword or your topic, and then just look
at the search results there to identify
the most common relevant terms, and come up
with possible keywords within the actual Wikipedia article
itself that might work for you, as well.
For example, make sure you look at the table of contents
in that Wikipedia article.
What kind of keywords you see are being listed there.
And especially in that first paragraph,
what type of keywords and ideas are being expressed there
that might actually work well with video ideas for you.
Number two is Google Autocomplete,
and the way this works is you go to an incognito window
in Chrome, or private browsing, depending
on what browser you're using.
The idea is just to be logged out of everything,
so YouTube and Google don't really know who are you.
And in an incognito window, you won't
be getting any personalized results,
nor will you be getting any previous searches
that you may have made, they won't be affecting the searches
that you're making now.
And so the idea here is simply to start
searching for a keyword that you are interested in.
For example, you want to make a video about lawnmowers.
Google's Autocomplete will give you a few more ideas
that it thinks that maybe this is something
you might be interested in.
Google Autocomplete will give you a couple ideas as you type,
and usually these are ranked in order of popularity.
So the first suggestion it gives you
will be the most popular, the second most popular, and so on.
Number three, while you are on that search results page,
just scroll all the way down to the bottom,
and you will see Google related searches.
You will find very good video ideas and suggestions
for other searches that are related to the query
that you are making, that also could give you
some video ideas that could be popular and do well
in search results.
Number four, and I also got this one from a post on moz.com,
they suggested using metaglossary.com.
They said it's pretty easy to use.
You just go to it, enter in your term, and then click on Define,
and then you'll see lots of definitions
from many different sources around the web.
However, what we are interested in
are the related terms that you will
see right there on that page.
You'll get a lot of great ideas just
by skimming through these, finding words and queries,
and searches that are related to the one that you're making.
Possibly come up with a lot of really good ideas just
from those suggestions there.
If you wanted to take it a step further,
you could also click on those definitions
and just follow the rabbit trail as far as you want to go.
Number five, ubersuggest.com is a website where
you can type in any query or search,
or word or keyword that you need to make a video about,
and you'll get many, many, many suggestions for your keyword
there.
If one looks particularly interesting to you,
you just click it, and then get even more suggestions.
Number six, this last one is keywordtool.io,
and it's pretty similar to Uber Suggest,
except for it also has a YouTube tab.
Now, we know that people often search Google for things
very differently than they do when they're
going to YouTube to search for something.
Not only do they search for different things,
but they search for it in different ways.
So for those of you guys who are specifically
trying to rank well in YouTube, this
could be a good tool for you.
I'll put links to all these sites in the description text
below this video, so go click them
if you want to kind of play around with any of them
a little bit, see what you think.
I'd also love to hear from you guys in the comments below
about if you do keyword research, why do you do it?
What kind of information are you hoping
to glean from your keyword research,
and then how do you use that information
to make better content?
I also have plenty of other important news stories to share
with you guys, which I will post over
at patreon.com/videocreators, for those of you guys who are
patrons.
So if you found this channel helpful,
you want to help support it, definitely go over
there and check it out.
And if this is your first time here,
I'd love to have you subscribe.
Every Tuesday we take a look at some of the online video news
updates, keep you guys up to date with what's changing
and what's happening in the online video space tomorrow.
On Wednesdays I give you guys some tips, ideas, suggestions,
advice, and then on Thursdays we do some YouTube Q&A where
I take a question from one of you guys
and do my best to help you answer it.
And I do all this because I really
believe that a lot of you guys have messages
that need to spread, and people need
to hear that could really influence and change
a lot of people's lives if those people could just
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So thank you for letting me be a part of helping you guys build
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Subscribe, and I'll see you guys again tomorrow.
Bye.