Have you ever thought of organizing a giveaway
to promote your handmade shop
but you're not so sure how to actually make
it happen? Then this video is
for you my friend.
Welcome back to a new episode
of the Tizzit TV show.
In this episode we are talking about
giveaway and more particularly how
to actually put a giveaway together.
So we're going to cover five steps
to follow if you want to organize
a successful giveaway to promote your handmade shop.
And step number one is clarifying
your goals. So this might seem a little
bit obvious
but you really need to get into it
knowing what you want to get
out of it: so,
is it more followers,is it more email
subscribers, which platforms you
want to get more followers on,
or you're in it to get more sales,
and if so how many.
You need to write that down.
Step number two is organizing
your marketing strategy for
your giveaway.
Something you have to realize here is that a giveaway
is a form of content
and what I mean by that is that it's something
that you share
with people to attract them
to your website
or your etsy shop.
So every giveaway in itself
does not ensure that you're going
to get more traffic
or more sales or more followers.
You have to first promote the
giveaway and then people will start sharing
it which will bring more traffic to your shop.
But you do have to have a simple
marketing or traffic strategy
to promote this giveaway by itself
to start with.
So try to think about options you have
here. Is it going to be on Facebook
or are you going to run ads to your giveaway?
Will you use an Instagram loop
giveaway? Do you have an email list that you
can leverage to share the word?
You really need to get clear
with how you're going to market
this giveaway you're organizing.
Step number 3 is about
deciding whether you want to team up
with other makers for this giveaway
or if you want to do it all by yourself.
Teaming up
with other makers has a lot of advantages
to it. The first one is the marketing
aspect of it. It's what we've just talked
about in step 2.
Because if you market your giveaway
with other makers because they're part
of the giveaway as well suddenly you're not
alone and you will reach
more people which is always
a plus. So if you do want to team up
with other makers you need to start listing
down on paper people you want outreach to
and ask them if they would like
to a giveaway together
with you. So to do that you need to find
people who have complementary products
to yours. What I mean by that is
products that are not directly competing
with your products, but they are targeting
the same customers.
So an example would be if you sell wooden toys for
toddlers, then you need to partner
with someone who sells you know maybe
teethers (that's what they're called? Teethers?).
Let's roll
with it. Or maybe pram accessories
or baby clothes.
So this makes the giveaway
10 times more effective
and it will ensure that you get
targeted followers
and targeted email subscribers
from this giveaway.
Because if instead you were to,
you know, if you still in the same example
sell wooden toys for toddlers, and you
partner with someone who sells essential
oils, the target audience isn't
the same, right?
So you might be getting people that start
following you or sign up on your e-mail
list not because they like what
you do, but because they like what this
other maker was contributing
to the giveaway. So make sure you partner,
or you team up
with makers who are in similar niche
with products not directly competing
with yours but targeting the same customers.
That's a really,
really important tip.
Step number 4 is picking
the right tools so that you can actually
practically put your giveaway together,
right? So we've worked on the strategy
now how the heck do we actually
put the giveaway up there
and share a link
with people? That's when tools like
Gleam and Rafflecopter are
coming. I'll put the links to these two tools below
the video so you can go
and check them out for yourself.
I really recommend both of them.
I've worked with both of them,
they are easy to use.
It's super simple to set
up. I'm pretty sure Gleam has a free plan
and even if it doesn't it's a plan you can
cancel after a month.
You would only have to pay for one month
and you could cancel it.
And the reason those tools are great is because
they allow you to create a beautiful
page for your giveaway
with a URL that you can share
with your audience when you do your marketing
and they also allow you to
make people share your giveaway
so you can create this viral
effect really that
we're all after when we put a giveaway together.
And the reason it works is because
what they do is they give you that possibility
to let people enter your giveaway
using a few different platforms.
So you could say: 'hey I
want people to enter my giveaway by
signing up to my email list'
and so what they're going to do is ask
people to put their e-mail address
which will then go into your e-mail list.
But then on the next step they're going to say
'Hey thanks for entering the giveaway.
Now share it
with your friends and family on Instagram,
Facebook, Pinterest to get more
entries'.
And so that's how you really get
people to share your giveaway
and really just do the
marketing for you. So let me show you really quickly what
it looks like.
So here we are on the Gleam website.
I've just picked Gleam for this example
and this is a demo giveaway
really. They call it competition.
It's the same thing.
So what you would have instead of this picture here
you could have a few pictures actually,
is probably pictures of the
products that people can win
or whatever price people can
have and win when they enter the competition.
So you could put a little slider
over here, really simple,
and then you pick the
ways to enter, which is what I was just explaining to
you. So you can tell people 'hey if
you visit my Facebook page
you're getting one more entry
into this competition.
If you follow me on Twitter -
plus one, if you tell your friends -
plus one'... so there's a lot of
different options
and let me show you what they are. 188 00:05:43,180 --> NaN:NaN:NaN,NaN So if you go to Gleam ,
and then go to example you'll see they show
you for each platform all of the
options that you have.
So if your goal for the giveaway
was to draw your audience on
Facebook, then here are some
of the things that you could do.
Facebook actions: they could
view a Facebook post
and get one more entry.
They could visit your Facebook page
and get one more entry.
You can't actually force people to follow
and like your page because that's against
Facebook rules.
But there's a bunch of stuff you can do
to make sure that they actually go
and visit it.
Let me tell you when people visit your Facebook page
more than likely especially when they're entering
a giveaway, they tend to follow
and like as well.
It will grow your audience.
Now if you're more into Pinterest
or Twitter or Instagram you
could have entries just
for these platforms as well.
And say you know okay well view
this Instagram post
and we'll give you two more points.
Check out my Instagram profile
and I'll give you three more points
and you can mix and match all of these
so that you have a little bit of everything.
If your goal is to just
globally grow the amount of followers
that you've got on different platforms then
you can have one entry for Facebook,
one for Instagram etc. 228 00:06:52,500 --> NaN:NaN:NaN,NaN so it's really flexible .
Make sure to check out all of their different examples
because they are great.
One last thing that these tools
like Gleam and Rafflecopter do that's
awesome is that if you don't have a
website,
if you don't know where to
actually host the giveaway,
so like where to say
he r e are the prizes
and where to display it.
So if you just have an Etsy shop this is
all taken care of by Gleam
and Rafflecopter because it gives you
an URL, so a web address that you can share,
with all the giveaway,
all the description the terms
and conditions which we'll back to talk about.
All of that good stuff is already hosted on
their platforms, you really don't have to worry
about anything. Plus,
they help you actually pick a winner
automatically so you don't have to run
everything on a piece of paper
and put it in a big hat.
It's all taken care of by the platform
so it really simplifies the process
big time and I really recommend you look into
it. The last step
is making sure that what you're
doing is actually legal.
You definitely want to be playing by the rules.
Now I am not a lawyer so do seek
advice from someone that is qualified
in your state or country.
Keep in mind that each country
and each state within this country
have different rules
and that some things may not actually
be allowed where you live.
I know that's the case where I live in Australia
and there is a lot of things that I can't do
when I host giveaways.
So you definitely want to look into that to
make sure that you're playing by the rules.
You also want to ensure that
you are following the rules of the platforms
you are using. And by that I mean social
platforms like Facebook Instagram
Pinterest Twitter.
All of them have a set of rules
and clear information regarding
what they follow and what they forbid
when you run competition
or giveway on their platforms.
So I'm putting some links below to help
you kickstart that research.
So make sure you check the links just below
the video. But you need to look into that
to make sure that you are not going to get in trouble
and that you are respecting the rules of the
platforms you're using.
And then finally you want to put together
a terms and conditions page
for your giveaway.
You could have that also on your website
or if you are using a tool like Rafflecopter
or Gleam,
they do have that integrated as well so
again making your life easier.
They do have templates too,
so make sure
and again the links will be below the video to go
and check those out because it could really
help you in putting together terms
conditions for your giveaway,
even if you don't really have experience
with that. A few things to keep in mind
that you do want to have as part of your
terms and conditions are: a promotion
description, so you want to make sure that
you describe with precision what
this giveaway is about.
You also want to have part of
that elegibility so
you want to describe who is eligible
for the prize,
based mainly on the place of
residency. So if you for
example only want people
in the United States to actually be
able to participate in your giveaway,
you need to state that inside
of your terms and conditions. Next one is the winner
selections so how is the winner actually
going to be selected.
You need to write that down.
What is that oficial prize
or official prizes.
What's your privacy policy , so
what will happen with the information
like email address that you're going to
collect from people entering your giveaway.
How are people going to access
the winners list, so how are they going to
know who won
and if they didn't win how can they
still access the winners list
because you just kind of want
to have this information available for
everyone. And then you might also
if you have some , mention
sponsors
and a lot of other things that you could
add to your terms
and conditions. But that's pretty much the
base of it,
things that you definitely do want to have,
so you're sure that you
are doing things the right way.
There you have it, five simple steps
to organise a successful giveaway
for your handmade shop.
Now I would love to know: have you ever
organised a giveaway for your shop
and if so how did it go?
And if you're considering organising
one let me know in the comments
below so we can keep the conversation
going. If you like this video
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and handmade shop owners that you can access
by clicking the link that I'm putting
just below this video.
It's completely free so make sure you
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