- The reason there's gonna be a billion motivational views
today on YouTube is that people love the feeling of being
motivated, they don't like putting in the work to do
something about the feeling.
(turn signal ticking)
(somber electronic music)
- [Gary] Morning!
(airplane engine whines)
Thank you so much. - [Pilot] See ya later.
- Thank you, see you soon.
We're not in New York City anymore.
Losers are losers for a reason, DRock.
- [DRock] Why do you say that?
- People allow emotions to get the best of them.
(light piano music)
No room for emotion in the big leagues.
Passion, yes.
But being clouded
by insecurities is a huge vulnerability.
Think that there's, there's a lot of different things we
could talk about, first I wanna get clarity, Neil,
when you say engagement, we wanna grow engagement across
all platforms, are you actually referring to engagement
metrics or are you referring to top line follow count?
So the answer to your question Neil, and Jess and team,
is there's a lot of different things you could do.
I think at the end of the day, did I lose them (chuckles)
Hey guys, sorry about that,
I'm back, I'm up in Lake Placid, I'm actually about
to give a keynote speech in the stadium where the
U.S. stunned the Soviet Union in 1980, I'm excited.
That had the biggest audiences in the world,
and them really sitting back and understanding what our
relationships are with them, how we're structured,
and then coming up with the big creative campaign
to drive follow count, I think could be a massive win.
Yeah, what's goin' on with that?
It doesn't get firm until the, yeah,
but the fluctuation on that is very small.
No, I mean, let me give you an example,
the likelihood of currency going up 30% in that period
is .001%, and think about
what that actually means,
you know, it would mean something if you were buying
bordeaux at 80 bucks, but if you're buying something
at six bucks and it goes to $7.80,
the stuff we're buying right now, it's not gonna matter.
(hip hop music)
Hi, how are you? - How are you, I'm Laura.
- Laura, such a pleasure. - Nice to meet you.
- How are things?
- [Laura] Things are good, how 'bout you?
- Good.
(hip hop music)
This is so cool, this is such a legendary stadium.
- [Gary] I made it.
- [Libby] How are you?
- [Gary] Good, how are you?
- [Libby] Good, I'm Libby.
Nice to meet you.
- Chuck, how are you? Such a pleasure.
- Gary, Dave Morrison, nice to meet you.
Thanks for being here.
- Thanks for having me.
What, for you guys, would be most exciting
for me to focus on?
You know, is it the motivational part?
Is it the tactical part, like?
I do feel that people that are attracted
to your business model
rely way too much on you.
The person that's willing to sign up for your thing,
or a business that is
franchisees or things of that nature,
whether it's McDonald's
or it's the guy who started something yesterday
and he's got three franchisees,
the DNA of the person that signs up for a franchisee,
like, I would never do that.
My intuition is you would never do that.
So it's an interesting thing.
There's a part of them that's 90% entrepreneur,
and 10% like, "What's the mothership gonna do for me?"
And I'm always trying to focus them on like,
"Forget what the mothership's gonna do.
"You're in full control."
If you spend a minute on what the mothership does,
that's a minute away from what you could be controlling.
You signed up for this for a reason.
Thank you, brother.
What's your name?
- [Justin] Justin.
- Justin, nice to meet you.
Want me to sign it real quick?
- Yeah, could you make it to a friend of mine?
- [Gary] Yeah.
- [Justin] Chris Green is his name.
- [Gary] Chris?
- [Dave] He's gotta go on in like one second.
Thanks, Gary.
- [Justin] Thank you, I appreciate it.
- [Gary] Take care.
Nice to meet you man.
- A lot of people excited to see you, my friend.
- [Gary] Yeah, I'm excited.
Digital is human, it's just scalable human.
- [Dave] That's right, that's exactly right.
- You know what I mean, I mean.
People are always like,
"Yeah, but do you have a real connection with somebody
"that you talk to on Twitter?"
I'm like, "Tell me what the difference is
"between that and writing a letter 80 years ago."
Like, yes, I do.
Yeah.
- [JT] So 12 weeks ago,
I started JT in the Raw,
weekly Facebook live show,
and I'm getting now
five to 700 views on Facebook,
then repurpose it
load it up on the--
- Youtube.
- Youtube with subtitles,
blog it, send it out.
I picked up two clients here in the US
because of that.
- 100% man.
And it works.
Listen, I know my stuff works.
I just know that 99% of the people
aren't gonna do anything with it.
- Yeah.
- I can tell you what to do.
A screwdriver works, but if you don't go and do it,
then that screwdriver sucks shit.
I don't think people understand.
First of all, I've been talkin' about this
since I wrote Crush It! in 2009.
This is nothing new.
This is just momentum.
Like, that phone?
That's the remote control of our lives.
Like, this has just started.
Like, this isn't, this is here,
but this is just the beginning.
Like this only becomes exponentially far more extreme.
(applause)
- [Announcer] I also have one more bit of exciting news.
I could not be more excited to introduce our next speaker.
Entrepreneur, social media legend, wine connoisseur,
digital media guru, venture capitalist, best-selling author,
lover of the hustle and CEO of VaynerMedia,
you guys probably know him as GaryVee.
Please help me welcome Gary Vaynerchuk.
(applause)
- Since the beginning of time,
literally all the way back to the printing press,
before we've had this seismic of a shift,
have you not understood what's happened in our society
around the notion of communication?
Have we not understood that 10 years ago,
if you were online dating,
you were the weirdest fuckin' nerd of all time,
and now 80% of this audience is swiping right 24/7/365.
(audience laughs)
- What the fuck is 'a matter with you?
You can get anything answered in the world
on a site called Google in two seconds.
If you can't read like me, you can watch a video.
If you love reading, knock your fuckin' socks off.
But, the reality is how do I do ads on Instagram
takes three minutes.
You're just not putting in the effort
because you're trying to do tactics.
You haven't made the religious decision that you understand
that the world is fundamentally changing forever.
My friends, it's not coming back.
We're not gonna all sit around and watch fucking MASH.
It's over.
- [Woman] Well played. - You got into the speech.
- [Woman] Okay, but I'm proud 'a ya.
I don't have (inaudible) either.
(laughing)
That was a lot of fun.
Thank you.
Thank you, thanks for having me.
- You just have to go up a set of stairs.
- How's it goin'? - Good, man, how are you?
- Thank you, brother. - Good job, man.
You're my third Twitter follower now.
- Thanks, man!
What's that, yeah.
- That was a great talk.
- Awesome.
Stay well.
- [Woman] I think you're getting picked up out here.
- Great stuff.
- Thank you so much for havin' me.
- Great speech, man. - Thank you, brother.
- I listen to your podcast on a weekly basis--
- Thank you.
- And, I'd be a fool if I didn't
take the time to shake your hand.
- Thank you so much.
- And, what's your name? - I'm Corey.
- Corey, where ya from?
- Indiana.
- Very nice, man.
- Yep.
- You havin' a good conference so far?
- Yeah, it's great, it's great, thank you.
- You're welcome.
Take care, man.
Talk to you soon, take care.
We were talkin about private label champagne, I was like,
hey, maybe we should do something
like Cliquot owns orange.
We should own a color.
Oh, wait a minute, maybe we should own like light blue,
and go the Tiffany's style because it speaks to elegance
and that justifies a $40 champagne.
I'm do this for DRock,
but you're just gonna be the recipient on it.
We've been talking a lot lately about
like the speed in which I execute.
I think it comes down to the reason
I'm able to do so much shit is 'cause I know
that almost everything except for
the five biggest macro issues,
if you do a 91 or an 86 or a 79
out of a 100 on that issue,
it's pretty much the same as net score,
and it's not more valuable than the time
that you dictate to it.
That's always what I tell you about
like the main wine offering, right?
It's like, "Fuck, it wouldn't have mattered."
And, then you end up spending an hour and a half debating,
and really there was gonna be no difference
one way or the other.
And, if it was, it was gonna be so marginal
compared to the value of your time.
Anyway, sorry.
That's your first appearance on a rant.
(laughing)
Good job, Brandon.
Look at the matrix right now.
What have you not created?
Thank you, my friend.
Thank you so much.
What have you not created,
or what is glaring oh for five in the matrix?
- [Man] Give me a second for a photo?
- Yeah, of course, let's do it.
- Let's do it.
- There ya go.
- Glad we snuck this in.
- Thanks for everything.
- Thanks again for having me.
- Good shit, we loved it. - Take care of yourself.
- Yeah, I'm getting really great feedback.
Thank you, take care.
Yeah, for sure.
How ya doin? Josh.
How are you, man? - Good.
- Kabeira. - Kabeira, real pleasure.
How are you?
Just got it in.
- A few months ago, I started followin' you,
like I started seein' like online,
and all that on Facebook, and I was like man,
I got hooked right away.
- Thank you, man.
- Like he was sayin', your fuckin' energy
is just outta this world.
And then, today, I was goin' through like,
well, yesterday, we were goin' through like the--
- Who's gonna be on?
- And, I was like, "No fuckin' way!"
"I've been followin' him!"
"He's the shit!"
- Let's do it.
(laughing)
I love it, thank you.
Let's get in here.
- Sweet. - All right, guys.
- Thanks, man. - Wish you well.
- Yeah, absolutely. - Take care of yourself.
- Good luck to you man. - Absolutely.
- Stay well.
- Take care, man. Thanks for the love.
We're gonna have to,
once we layer what justifies how many we need,
you know what I mean?
Once we get that logic, how many cases a year we sell,
how many cases do we have in stock,
and the computer tells you how many you need,
it's over.
When it really, mathematically understands
that you need three $20 pinots, you know?
At the end of the day, I'm a retailer.
I'm, you know, the quick action of B to C,
versus the long game of B to B.
Is such a difference between Wine Library
and VaynerMedia.
I get such a high from the transactions.
It's kinda where like speaking is instant feedback,
you know?
eBay, selling, instant feedback.
Vayner's much more long lead time.
Two, three months, land a client.
Fascinating differences.
Both fun and fruitful, but like very different games.
All right, can we just do the single most important thing
real quick?
(laughing)
I want to start a podcast, and,
ah, man, all right, actually, you know what?
I think we're gonna start a podcast,
and we're gonna produce it at VaynerMedia,
and you and one of the wine staff members
are gonna come, I'm being dead serious, by the way,
and I love that idea called What Are We Drinking?
Where seven people taste the same wine,
don't know what the other people thought,
and we just record the tasting notes,
and that's the show.
I just think that's funny.
Yeah, I'm gonna do it.
All right, you gotta go?
All right, see ya, bye.
Thank you so much my friend.
Take care.
- [Pilot] Hi, welcome back. - [Gary] Thank you.
No, listen, Tyler.
Like, you know, the reason I said that,
is there's a reason that
guys and gals like me
continue to have audiences, because people
want to be motivated to go and do things,
or they want to learn tactics to go and do things,
but whether I'm giving you tactical advice,
like filters on Snapchat, or Facebook ads,
or Instagram story collaborations,
or I'm motivating you through my word,
because I communicate that way,
or through my actions,
seeing this wake up at five,
if everybody who's watching this
actually did something about it,
and then went on the course of their version of it,
then they wouldn't be watching this,
and I genuinely know at the bottom of my heart,
out of all the people that want to build audiences
that I'm the complete opposite of almost all of them.
(electronic beat)
99% of people that produce content
like this that are out there like I am,
the business of being that is what they are.
I have businesses.
I have Wine Library and VayerMedia.
I don't need your 14 bucks for my book,
or to be in my course, or this and that,
so I don't need to monetize you, so I,
then genuinely want you to never watch me again.
The problem is, every time you guys are posting,
do you know how many times I see on my Instagram,
oh, I needed this today,
and you know how many times I see that person
nine months later still hanging around?
Okay, there we go.
There we go.
Finally. Finally.
If you needed it, then take it and
do something about it.
The reason there's gonna be a billion motivational views
today on Youtube is that people love the feeling
of being motivated.
They don't like putting in the work
to do something about the feeling.
I hate the motivational me,
until you do something about it.
(light music)